May 14, 2018
In 2014, Rubicon Project committed to working toward a universal identifier that would improve the consumer experience, by joining other industry players in the DigiTrust consortium. Now, nearly four years later, I caught up with Garrett McGrath, Rubicon Project’s VP of Product, to ask about the progress of that work, and how he envisions our cookieless future will evolve.
November 9, 2017
Is DigiTrust the “Universal ID” We’ve All Been Looking For?
Cookies have served the ad industry since the original dot-com boom, but now we need a new way to analyze user behavior, deliver relevant content, and tap an audience