December 12, 2018
As the push for transparent programmatic partnerships continues, a clear understanding of how various buyers might define “transparency” is now more important than ever.
November 13, 2018
The Power of A Guarantee For Digital Ads
Publishers win the ability to lock in revenue through advance reservations and provide more complex offers such as tandem ads, homepage takeovers, and share of voice campaigns, along with the peace of mind that they’re dealing with quality brands. Given the convoluted state of the media supply chain, Programmatic Guaranteed presents a refreshing opportunity on both ends.
October 2, 2018
Separating the Signal From the Noise: Traffic-Shaping for Higher Win Rates and Lower Infrastructure Costs
Overview Founded in 2011, S4M – Shopper Marketing Made Easy, is the first mobile advertising technology company that connects brands to consumers by bridging the gap between digital advertising and […]
August 22, 2018
Mobile Apps as a Proxy for Audience in the Age of GDPR: A Case Study
With more scrutiny on data, tracking and targeting, mobile apps come to the forefront as a new, brand-safe way for buyers to reach the specific audiences they seek
April 19, 2018
The year of critical (transparency) thinking
We’ve identified 5 important areas of focus to get on the path to real transparency in 2018.
March 6, 2018
Rubicon Project Opens Up its Guaranteed Private Marketplaces to Third-Party DSPs
Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to […]
October 31, 2017
For whom the Q4 traffic surge tolls
As we head into Q4, traffic filtering becomes more important than ever to help DSPs deliver campaigns and keep their tech ops teams sane!