Emerging Formats

July 9, 2019
Deals for Emerging Formats
Senior Director of Product Management Steve Hulkower explains why programmatic deals for emerging formats have different use cases, and need to be tailored to match the opportunity.

Press Contacts

Charlstie Veith
Global Head of Communications
cveith@rubiconproject.com

Allie Roda
Corporate Communications Manager
aroda@rubiconproject.com

FEATURES
In The News
Creating Smaller, More Snackable Video Ads
Thought Leadership
Magnite’s Ongoing Commitment to Diversity, Equity, and Inclusion
Research
Demand Manager Monetization Levers
Press Releases
Rubicon Project and Telaria Complete Merger Following Stockholder Approvals

LATEST

Technology
January 14, 2021
Prebid header bidding: real-time updates
Stay up-to-date with the latest updates on Prebid header bidding from Rubicon Project...
Thought Leadership
September 17, 2020
Magnite’s Ongoing Commitment to Diversity, Equity, and Inclusion
With the merging of Rubicon Project and Telaria to form Magnite, we’ve united two teams — both ...
Thought Leadership
August 4, 2020
Introducing the Magnite Marketplace Activation Team
At Magnite, we are focused on how we can better serve both buyers and sellers and a key part of ...
Thought Leadership
July 16, 2020
On Content Standards
We’ve written in the past about the things we do to ensure marketers feel comfortable buying ...