Emerging Formats

July 9, 2019
Deals for Emerging Formats
Senior Director of Product Management Steve Hulkower explains why programmatic deals for emerging formats have different use cases, and need to be tailored to match the opportunity.

Press Contacts

Charlstie Veith
Global Head of Communications
cveith@rubiconproject.com

Allie Roda
Corporate Communications Manager
aroda@rubiconproject.com

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Creating Smaller, More Snackable Video Ads
Thought Leadership
Introducing the Magnite Marketplace Activation Team
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Demand Manager Monetization Levers
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Rubicon Project and Telaria Complete Merger Following Stockholder Approvals

LATEST

Thought Leadership
August 4, 2020
Introducing the Magnite Marketplace Activation Team
At Magnite, we are focused on how we can better serve both buyers and sellers and a key part of ...
Thought Leadership
July 16, 2020
On Content Standards
We’ve written in the past about the things we do to ensure marketers feel comfortable buying ...
Thought Leadership
June 29, 2020
Programmatic Audio Emerges as a Key Format as Listening Picks Up
Demand for streaming audio content and shifting listening behaviors are reshaping how media ...
June 26, 2020
Quarantine Q&A Part 12: How Lindsey Acheson & Kelly Pepall Are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how ...