Estimated Market Rate

Thought Leadership
December 16, 2019
The Benefits of Estimated Market Rate
Adam Henry, VP Business Analysis at Rubicon Project, explains why Rubicon Project continues to develop EMR, and how EMR can benefit both buyers and publishers.
Research
May 22, 2019
Bridging The Gap To First-Price Auctions: A Buyer’s Guide
As the behemoths have capitulated to the industry’s move to first-price auctions, the new world of auction dynamics is something no buyer can afford to ignore.