First Party Data

Thought Leadership
September 18, 2019
VIDEO: Partner Perspectives – Cookies
We sat down with some of our publisher partners to get their perspective on the future of identity, and how consumer privacy initiatives will impact programmatic advertising.
July 29, 2019
The Case for First-Party, Community-Driven Identity
The rise of open source and standardization in publisher-facing ad tech provides a unique opportunity to move towards a first-party, community-driven Identity model where first-party cookies work for everyone.
Thought Leadership
April 24, 2019
Industry Challenges
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about industry challenges with Jack Hershman at AdWeek Europe.
Thought Leadership
April 22, 2019
Effects of Social Platforms
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about the effects social platforms have had on the industry.
Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Cookie Jar
November 4, 2014
Q&A: Business Insider UK
Europe MD Julian Childs opens up about data and private marketplaces
Thought Leadership
February 23, 2014
Q&A: WSJ Programmatic Sales Executive, Brendan Cleary
Catch up on WSJ’s automated advertising strategy, the role of direct orders and first party data
Case Study
January 21, 2014
Here’s how the WSJ increased yield through first party data
We helped America’s largest newspaper develop its automated advertising strategy to maximize yield
Case Study
January 21, 2014
Here’s how the WSJ increased yield through first party data
We helped America’s largest newspaper develop its automated advertising strategy to maximize yield
Cookie Jar
April 17, 2013
Q&A: VivaKi UK Product Director Danny Hopwood
We caught up with VivaKi to discuss PMPs, first party data and what's next for automated trading
Cookie Jar
December 11, 2012
Q&A with News Limited on PMP deals
Q&A with News Limited on PMP deals