First Party Data

Cookie Jar
November 4, 2014
Q&A: Business Insider UK
Europe MD Julian Childs opens up about data and private marketplaces
Thought Leadership
February 23, 2014
Q&A: WSJ Programmatic Sales Executive, Brendan Cleary
Catch up on WSJ’s automated advertising strategy, the role of direct orders and first party data
Case Study
January 21, 2014
Here’s how the WSJ increased yield through first party data
We helped America’s largest newspaper develop its automated advertising strategy to maximize yield
Case Study
January 21, 2014
Here’s how the WSJ increased yield through first party data
We helped America’s largest newspaper develop its automated advertising strategy to maximize yield
Cookie Jar
April 17, 2013
Q&A: VivaKi UK Product Director Danny Hopwood
We caught up with VivaKi to discuss PMPs, first party data and what's next for automated trading
Cookie Jar
December 11, 2012
Q&A with News Limited on PMP deals
Q&A with News Limited on PMP deals