First Price

May 22, 2019
Bridging The Gap To First-Price Auctions: A Buyer’s Guide
As the behemoths have capitulated to the industry’s move to first-price auctions, the new world of auction dynamics is something no buyer can afford to ignore.
Thought Leadership
May 13, 2019
Header Bidding’s Path to Maturity…and the Road Ahead
From Complexity to Simplicity.  How can publishers implement header bidding with ease? This article was originally published by on May 9, 2019. How We Got Here. The origins of the […]
Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Press Releases
September 6, 2018
Rubicon Project’s Estimated Market Rate (EMR) Yields 20% Savings for DSPs vs. Pure First-Price
Delivering Better Outcomes for Buyers Helps Drive Record Payments to Sellers Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced that in the first half of 2018, its […]
Thought Leadership
August 27, 2018
Getting Programmatic Audio on the Mainstream Media Plan
Here’s a glimpse into some of the projects currently underway toward streamlining and standardizing programmatic audio.
Thought Leadership
June 28, 2018
How to Win in a First-Price World (without Blowing Your Budget)
Learn how you can cost-effectively succeed in first-price auctions.
Thought Leadership
May 23, 2018
Six Months of Lower Costs and High Efficiency: Where Are We Now?
It’s been six months since Rubicon Project’s move to a cost-effective, high-efficiency business model. While recent numbers prove promising, Adam Soroca, Head of our Global Buyer Team, gives insight into what this move means to buyers and how the industry has responded.
Case Study
May 21, 2018
EMR Bidding Algorithm Saves Participating Buyers More than $1M in Trial
Buyers are opting in to our EMR bidding algorithm because it works. Learn how much they saved vs. pure first-price in this case study.
Thought Leadership
April 16, 2018
Cleaning Up the Supply Chain: Insights from Advertising Week Europe
The debate over trust and transparency in the programmatic supply chain continues, this time, with key insights from Advertising Week Europe
Thought Leadership
March 19, 2018
Meet your KPIs in a header bidding world
Header bidding has completely changed the auction landscape and now buyers need new strategies to continue winning.
Thought Leadership
December 11, 2017
Greater Transparency & Choice in Auction Dynamics
Why we are delivering buyers greater choice and transparency in auction dynamics
October 17, 2016
2016 UK Holiday Shopping Habits
Rubicon Project’s UK consumer survey indicates that Brexit hasn’t impacted consumers’ holiday shopping habits, online shopping will match in-store shopping this season, and millennials & parents will lead the retail charge this year.
Press Releases
February 27, 2015
Rubicon Project Debuts Industry’s First And Only “Full-Stack” Direct Order Automation Solution At Customer Automation Summit
Reveals Open Platform Initiative with Suite of APIs Designed to Empower Buyers and Sellers; Optimize Engagement, Performance and Yield Across All Sales Channels