Growth



Thought Leadership
May 28, 2020
How Demand Manager Helps Improve Header Bidding Outcomes
Core features of Demand Manager improve client-side for publishers
Thought Leadership
May 22, 2020
Quarantine Q & A: Joy Lin & Brady Lynch
As Covid-19 has altered the way people in our company work for the time being, we’re curious how some of our employees are handling their quarantine.   Joy Lin What is […]
Thought Leadership
May 18, 2020
Dispelling Misconceptions with Sellers.json and Schain
Let’s dispel these misconceptions about Sellers.json and schain for buyers.
Thought Leadership
May 13, 2020
PG & PMP Strategies
Ashley Wheeler, VP Account Management at The Rubicon Project, discusses some popular monetization strategies for programmatic sellers. 
Research
May 11, 2020
Demand Manager Monetization Levers
Prebid, the leading open source header bidding solution for publishers and has seen tremendous adoption over the past few years. Rubicon Project’s Demand Manager makes it easy for publishers of all sizes to deploy, configure, and optimize their Prebid solution.
Thought Leadership
May 6, 2020
Auction Packages Offer a Win-Win for Buyers and Sellers
Auction packages are a new deal class that makes programmatic media buying more curated and efficient.
Thought Leadership
April 28, 2020
VAST 4.2 Makes Programmatic Video and Audio Delivery More Efficient
Recent updates in the IAB’s VAST standards make programmatic video and audio more transparent, scalable, and efficient.
Thought Leadership
April 22, 2020
What are your thoughts on SPO?
Wil Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director, Business Development at Verizon Media, discuss Supply Path Optimization (SPO) and how buyers can work with their partners to discover which supply paths make sense for them.
Thought Leadership
April 15, 2020
Monetization for Programmatic Publishers
Ashley Wheeler, VP Seller Accounts at Rubicon Project, talks about monetization for programmatic publishers, and explains how her team helps sellers increase their return.
Thought Leadership
April 13, 2020
The Future of Demand Manager
Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, details her vision for Demand Manager, and how she sees the solution evolving throughout 2020.
Thought Leadership
April 8, 2020
What is your biggest focus for 2020?
Rubicon partners reveal their biggest focus for 2020, and how programmatic trends are influencing their business.
Thought Leadership
April 6, 2020
Value of Demand Manager
Ashlee Roenigk, VP, Revenue Solutions at Rubicon Project, explains the value of Demand Manager for publishers.
Thought Leadership
April 3, 2020
Quarantine Q&A: How Michelle Ledesma & Valerie Latronche are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.
Thought Leadership
March 31, 2020
Quarantine Q&A: How Some of Our APAC and EMEA Employees Are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.
Thought Leadership
March 30, 2020
Will the industry come to a consensus on identity in 2020?
Rubicon Partners share their views on one of the industry's greatest challenges, and when they believe we'll come together on a collaborative identity solution.
Thought Leadership
March 27, 2020
Quarantine Q&A: How Some of Our Americas Employees Are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.
Thought Leadership
March 18, 2020
Partner Perspectives: Prebid and Demand Manager
Publisher partners Steve Bagdasarian, General Manager of PCH Media, and Michele DeVine, Senior Director of Programmatic Partnerships at BuzzFeed, explain how Prebid and Demand Manager have helped them improve their monetization strategy.
Thought Leadership
March 10, 2020
All Ears for Creativity – 4 of the Best Audio Campaigns We Heard in 2019
These innovative campaigns push the creative boundaries of the programmatic audio platform.
Thought Leadership
March 4, 2020
How important is Prebid?
Amanda Martin, Vice President Enterprise Partnerships at Goodway Group, offers her thoughts on the importance of Prebid and how it has enhanced publisher independence and control.
Thought Leadership
March 3, 2020
Partner Perspectives: Estimated Market Rate
Rubicon partners Tim Sims, SVP of Inventory Partnerships at The Trade Desk, Oliver Whitten, Chief Operating Officer at Ad Form, Adam Schenkel, SVP of Commercial Development at GumGum, and Peter Turner, Senior Manager of Partnership at LinkedIn, offer their thoughts on the value of Estimated Market Rate (EMR), and what it has meant for their business. 
Thought Leadership
February 25, 2020
2020 Programmatic Trends for Agency Buyers
Agency Buyers are looking ahead to growth in 2020, with more SPO, rising demand for PG and CTV, and collaboration around identity.
Thought Leadership
February 20, 2020
Partner Perspectives: How Do You Think About SPO?
Rubicon partners from The Trade Desk, Havas, LinkedIn, IBM Watson and GumGum discuss how they view Supply Path Optimization (SPO).
Thought Leadership
February 10, 2020
2020 Trends in Header Bidding
Rubicon Project’s Demand Manager gains traction in 2020, while open source header bidding grows more sophisticated and publishers become key players in Prebid.org.
Thought Leadership
February 6, 2020
Best of the 2020 IAB Annual Leadership Meeting
These sessions at the 2020 IAB Annual Leadership Meeting explore how data and emerging platforms are reshaping programmatic advertising and adtech.
Thought Leadership
January 28, 2020
AdExchanger’s Industry Preview Explores What’s In Store for 2020
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
Thought Leadership
January 16, 2020
Programmatic Resolutions for 2020
With the start of a New Year, these resolutions put full focus on collaboration, transparency, and ad quality.
Thought Leadership
January 8, 2020
Programmatic sellers look ahead to 2020
Rubicon sellers Ollie Steele of Ebay and Depan Ravalia of News UK talk about their business focus for 2020.
Thought Leadership
January 6, 2020
The Importance of Privacy
In this new video, CRO Joe Prusz explains why Privacy is a core value at Rubicon Project, and why it's so important to appreciate the consumer as the industry moves forward. 
Thought Leadership
January 1, 2020
Happy New Year from Rubicon Project
We look forward to an exciting and fruitful 2020.
Thought Leadership
December 18, 2019
Programmatic buyers look ahead to 2020
Rubicon partners Martin Van Der Meij of Wavemaker, David Newman of Dentsu Aegis Network, Miguel Nieto Amesti of Havas, Alice Ansidei of Mindshare, Jon Levinson of Adobe Advertising Cloud, Ari Paparo of Beeswax, Christian Waurich of Publicis Media, and Dan Larden of Infectious Media discuss their company's focus for 2020.
Thought Leadership
December 9, 2019
Why PG works for Adform
Oliver Whitten, Chief Operating Officer at Adform, explains how his company is evolving into an integrated advertising platform, and explains why programmatic guaranteed (PG) is a natural fit.
Thought Leadership
December 5, 2019
Supply Path Optimization (SPO) at Havas
Andrew Goode, EVP Head of Programmatic at Havas, explains what he's learned by going through the process of Supply Path Optimization over the past year. 
Thought Leadership
December 4, 2019
SPO Playbook: How to Tackle SPO
Buyers can tackle Supply Path Optimization (SPO) in three simple phases: Plan, Consolidate, and Partner.
Thought Leadership
November 20, 2019
SPO Playbook: Why Supply Path Optimization Matters
This is the second in a series of articles on Supply Path Optimization (SPO). Part one: How to Achieve Better Buyer Outcomes with Supply Path Optimization. Don’t Wait Fortune favors […]
Thought Leadership
November 19, 2019
Brand Safety at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality & Security, explains how Rubicon Project works to ensure brand safety.
Thought Leadership
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
Thought Leadership
November 12, 2019
How App-Ads.txt Promotes Brand Safety
In this new video, John Clyman discusses Rubicon Project's commitment to app-ads.txt, and explains why it's important for all players in the programatic supply chain to work together for brand safety.
Thought Leadership
November 11, 2019
VIDEO: Partner Perspectives with LinkedIn
Peter Turner, Senior Manager of Partnerships at LinkedIn, talks about current trends in programmatic advertising, his company's focus for 2019, and how they think about Supply Path Optimization. 
Thought Leadership
November 5, 2019
VIDEO: Partner Perspectives with Dotdash
Sara Badler, SVP Programmatic & Revenue Strategy at Dotdash, discusses some industry trends she's seen this year, and why programmatic guaranteed is important to her business.
Thought Leadership
October 28, 2019
VIDEO: The Evolution of Demand Manager
CRO Joe Prusz explains how Rubicon Project's Demand Manger can help programmatic publishers increase their yield, and what exciting developments they have to look forward to. 
Thought Leadership
October 23, 2019
VIDEO: Demand Manager with Auto Trader’s Richard Robinson
Richard Robinson, Head of Programmatic Sales, UK, at Auto Trader, talks about how things have changed for the business since he implemented Prebid header bidding with Demand Manager.
Thought Leadership
October 9, 2019
Video: Emerging Markets in Brazil
Salomao Junior, VP of Seller, LATAM at Rubicon Project, talks about emerging markets in Brazil and how Rubicon Project is stimulating the growth of DOOH.
Thought Leadership
October 8, 2019
Video: Partner Perspectives with Simpli.fi
Frost Prioleau, CEO of Simpli.fi, discusses how industry trends have influenced his business, and the three different types of transparency essential in today's programmatic marketplace.
Thought Leadership
October 3, 2019
How LATAM Markets are Using Programmatic to Ramp Up Growth
As internet penetration increases in Latin America, so do programmatic ad budgets.
Thought Leadership
October 2, 2019
Video: Shaping the Brazilian Programmatic Market
Salomao Junior, VP of Seller, LATAM at Rubicon Project, explains how Rubicon Project's close relationship with Brazilian buyers and sellers has helped shape the programmatic market.
Thought Leadership
September 30, 2019
Video: Partner Perspectives with MobileFuse
In this new video, Ken Harlan, Founder and CEO of MobileFuse, discusses his company's focus for 2019, and why he predicts big growth for Private Marketplaces.
Thought Leadership
September 26, 2019
VIDEO: Programmatic Perception in Brazil
Salomao Junior, VP of Seller LATAM at Rubicon Project, explains how the Brazilian industry's perception of programmatic advertising has evolved.
Thought Leadership
September 17, 2019
Why Independent Ad Tech is Collaborating for the Greater Good
At this year’s DMEXCO, Rubicon Project’s Joe Prusz sat on a panel with other C-suite leaders to discuss collaboration in ad tech.
Thought Leadership
September 16, 2019
VIDEO: US Programmatic Trends
Ryan Mulcahy, Head of Revenue for North America, highlights major programmatic trends that will impact the US market in the coming year. He explains the growing importance of video, and why it's more important than ever for the industry to standardize on one unified ID. 
Thought Leadership
September 11, 2019
VIDEO: Programmatic Perception
In this new video, Ryan Mulcahy, Head of Revenue, North America, talks about how the market perception of programmatic has shifted over the past five years.
Thought Leadership
September 10, 2019
5 DMEXCO Sessions You Shouldn’t Miss
At DMEXCO, leaders will unpack how open source can bring greater trust and transparency to the digital economy.
Thought Leadership
September 9, 2019
Building Out Header Bidding Solutions Across Platforms
As header bidding solutions emerge across platforms, they must meet these three criteria to best serve mobile-first publishers.
Thought Leadership
September 3, 2019
Lessons Learned from the Sydney Automation Summit
Rubicon Project’s annual Automation Summit in Sydney highlighted four key trends in programmatic: Prebid, Monetisation, SPO, and emerging platforms
Thought Leadership
August 13, 2019
Mobile Market Perception
Matt Cunha, Senior Sales Director, Mobile, talks about new opportunities for programmatic in the mobile space. 
Thought Leadership
July 25, 2019
The Hack that Became a Standard: Header Bidding Grows Up
Rubicon Project's Heather Carver understands the struggle publishers have had with implementing header bidding, and has seen the difficult path to implementation they've experienced. Now, with Demand Manager, Rubicon Project has packaged Prebid as a service to eliminate these obstacles and put control right back in the hands of publishers. This exclusive interview uncovers how these issues were discovered and what Rubicon Project is doing to transform this industry standard.
Thought Leadership
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
Thought Leadership
July 11, 2019
Programmatic Industry Predictions for 2020
Rubicon Project’s James Brown gave his programmatic industry predictions for 2020 at Interact Warsaw.
Thought Leadership
July 10, 2019
Programmatic Challenges & Growth for 2020
Rubicon Project’s James Brown gave his predictions on the programmatic industry’s challenges and growth opportunities in 2020.
Thought Leadership
June 26, 2019
Michael Barrett on Emerging Markets
Michael Barrett offers some thoughts on Emerging Markets in Programmatic, how the ad tech industry is growing, and the latest formats supported by Rubicon Project.
Thought Leadership
June 24, 2019
Client Challenges
Three members of Rubicon Project’s Account Services team offer their thoughts on partnering with publisher clients to address ad tech challenges.
Thought Leadership
June 20, 2019
Client Relationships
Three members of Rubicon Project’s Account Services team offer their take on how to build strong relationships with ad tech clients.
Thought Leadership
June 19, 2019
Rubicon Project’s Transparency Call to Arms
This interview on transparency and the future of programmatic with Rubicon Project CEO Michael Barrett first appeared in MediaVillage on June 17, 2019.  Michael Barrett’s greatest surprise since joining Rubicon […]
Thought Leadership
June 18, 2019
Evolution of the PMP UI
Senior Director of Product Management Steve Hulkower discusses The Rubicon Project’s role in pioneering Private Marketplaces, and the new Deals UI being developed to meet the needs of a changing […]
Thought Leadership
June 12, 2019
Faster Exchange, Better Performance
Demand Manager offers programmatic publishers the control and insights to manage demand faster, improving the user experience.
Thought Leadership
June 11, 2019
Programmatic for Publishers: 5 Myths Debunked
5 myths about programmatic selling and how Rubicon Project helps publishers monetize with Prebid
Thought Leadership
June 3, 2019
Michael Barrett on SPO
Michael Barrett gives us his take on SPO – Supply Path Optimization – and how it’s transforming the programmatic landscape.
Thought Leadership
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising.  VIDEO […]
Thought Leadership
May 29, 2019
The Arrival of Enterprise Header Bidding
The next phase in header bidding delivers Demand Manager, an enterprise solution through Prebid that ultimately enhances supply path optimization.
Thought Leadership
May 14, 2019
Industry Shifts
Michael Barrett describes how Demand Manager could impact the evolution of ad tech.
Thought Leadership
May 6, 2019
6 of our Favorite 6-Second Video Ads
In a programmatic world where 6-second videos challenge marketers to embrace “creativity within borders,” here’s a taste of our favorite snackable video content.
Thought Leadership
April 22, 2019
Effects of Social Platforms
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about the effects social platforms have had on the industry.
Thought Leadership
April 18, 2019
Stand Out in Ad Tech
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about breaking through the noise of a crowded industry.
Thought Leadership
April 16, 2019
One-to-One at Scale
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about the growth of programmatic with Jack Hershman at AdWeek Europe.
Thought Leadership
March 12, 2019
The Importance of Video with Michael Barrett
Last month, Rubicon Project announced its 2018 Q4 earnings, which revealed a number of milestones that demonstrate a strong future for the company, including: 32% increase in revenue compared to […]
Press Releases
September 10, 2018
Record Video Growth for Rubicon Project In First Half of 2018 Driven by Private Marketplace Deals
Platform Achieves 70 Percent Year-Over-Year Increase in Video Ad Spend Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today shared highlights of its video business through the first half […]
Cookie Jar
April 11, 2016
The six buckets of growth for startups
nToggle’s 2016 Lunch and Learn speaker series was kicked off by Boston-based entrepreneur, Jennifer Lum, co-founder and Chief Strategy Officer of Adelphic, a mobile DSP. She shared her experience with the six buckets of growth for startups with us.
Press Releases
September 1, 2015
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
More Than 2,500 Buyers and Sellers Adopt Industry’s First and Only Direct Orders Platform
Cookie Jar
August 25, 2015
Your career is an open field
CEO of DataXu, Mike Baker, shares ten things he's learned while cultivating his career
Press Releases
July 22, 2015
Rubicon Project Launches Washington, D.C. Office; Announces Key Roles Supporting Political Campaign and Advocacy Advertising
Global Technology Company Poised for Growth in Watershed 2016 Election Cycle
Press Releases
April 22, 2015
Rubicon Project Sees Rapid Growth Opportunities In Latin America
Leading Premium Sellers and Buyers Converge for Region’s First Marketplace Summit; Rubicon Project Announces Key Latin America Hires
Press Releases
March 31, 2015
Rubicon Project To Acquire Chango – Will Bring Access To An Additional $35 Billion Of Intent Marketing Spend To Premium Advertising Marketplace; Accelerate Buyer Cloud Initiatives
Acquisition of Canada’s “Fastest-Growing Technology Company” To Accelerate Buyer Business By More Than One Year; Expand Future Offerings to include Keyword, Contextual Targeting, Retargeting, CPC, CPA
Press Releases
October 21, 2014
Rubicon Project Makes Key Promotions In International Team
Luke Fenney promoted to VP Seller Cloud, Morwenna Beales moves to new role as VP Strategic Accounts, Nina Harvey moves to be UK Director, Seller Cloud, Craig Mytton becomes VP […]
Press Releases
August 16, 2014
Rubicon Project Expands Latin American Operations With Miami Hub
Patrizio Zanatta promoted to Managing Director, Latin America
In The News
August 6, 2014
Rubicon Project Appoints James Brown As Managing Director, UK
Former General Manager, Digital Advertising for Telegraph Media Group brings buyer and seller experience to Rubicon Project
Thought Leadership
February 19, 2013
Nordic RTB market growth, visualised
The region saw 559% year-on-year growth in the region as a whole
Research
January 10, 2013
2012 RTB year in review, Europe (infographic)
Infectious Media finds RTB is growing in UK, France and Germany as premium inventory evolves towards automated trading
Thought Leadership
July 16, 2012
Mobilizing monetization
Here's how publishers can capitalize on a market that is growing 45%-60% year over year
Thought Leadership
March 7, 2012
Ad tech in the hot seat
Rubicon Project's CEO explains how our team has worked hard to prove our model and take the company to profitability