Header Bidding

Thought Leadership
January 16, 2019
Most Pivotal Milestone for Ad Tech in 2018
In part one of this series, Rubicon Project’s CTO, Tom Kershaw, shares what he believes was the most important milestone in ad tech in 2018.
Thought Leadership
January 3, 2019
2019 Will Be the Year of Mobile… Header Bidding
Header bidding represents one such key area, but not for long. It’s a space where we’ll see a tremendous amount of progress in 2019.
Thought Leadership
October 25, 2018
Open Source Integration
Video: How do I integrate header bidding? There’s player bidding, which means that header bidding is controlled within the player itself. You can integrate through the page load, so when […]
Thought Leadership
October 5, 2018
Video Header Bidding
Revenue Solutions Director for Video, Vanessa Farrar, joins us again, giving insight into the 60+ video header bidding integrations Rubicon Project has done to date. Video Header Bidding Video: Does […]
Case Study
October 2, 2018
Separating the Signal From the Noise: Traffic-Shaping for Higher Win Rates and Lower Infrastructure Costs
Overview Founded in 2011, S4M – Shopper Marketing Made Easy, is the first mobile advertising technology company that connects brands to consumers by bridging the gap between digital advertising and […]
Thought Leadership
September 25, 2018
Partnering through Open Source: How We Work with Publishers to Innovate and Build Long-Term Strategies
Rubicon Project’s customized Prebid solution helps partners drive better monetization with complete transparency and flexibility.
Thought Leadership
September 21, 2018
Why Programmatic Video?
Our Director of Revenue Solutions for Video, Vanessa Farrar, tells us why publishers need to prioritize their programmatic video strategy. Video: Why programmatic? More and more, advertisers, agencies, buyers are […]
Case Study
September 10, 2018
EMR: Real Savings and Exceptional Outcomes for DSPs
Rubicon Project’s EMR algorithm yields millions in savings for buying platforms including Adform, dataxu, and MediaMath.
Press Releases
September 6, 2018
Rubicon Project’s Estimated Market Rate (EMR) Yields 20% Savings for DSPs vs. Pure First-Price
Delivering Better Outcomes for Buyers Helps Drive Record Payments to Sellers Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced that in the first half of 2018, its […]
Thought Leadership
July 24, 2018
Partners, Not Just Pipes: Why People Matter in the Age of Header Bidding
In the age of header bidding, strong, symbiotic relationships are just as important as technology when it comes to driving publisher revenue.
Thought Leadership
June 28, 2018
How to Win in a First-Price World (without Blowing Your Budget)
Learn how you can cost-effectively succeed in first-price auctions.
Thought Leadership
June 12, 2018
Around the World with Prebid: Japan and AUNZ Spotlight
Prebid goes global as publishers in Japan, Australia and New Zealand make the shift to header bidding
Thought Leadership
May 1, 2018
Header Bidding 3.0: The Prebid Evolution Continues
As header bidding continues to drive publisher monetization, our product team shares an update on the progress of Prebid across a variety of formats
Thought Leadership
May 1, 2018
Header Bidding Trial Boosts Video CPMs by 35 Percent
Case study highlights how a premiere media company used header bidding to increase ad spend and CPMs on video inventory
Thought Leadership
March 19, 2018
Meet your KPIs in a header bidding world
Header bidding has completely changed the auction landscape and now buyers need new strategies to continue winning.
Thought Leadership
March 12, 2018
5 tips to succeed with Private Marketplaces
Here's how publishers can think critically about their open and Private Marketplace inventory and better delineate the unique value their PMPs bring to buyers
Technology
December 12, 2017
Four steps to optimize PMPs in a header bidding world
With the proper strategy and set up in place, publishers will be well poised to take advantage of Private Marketplace deals in a Header Bidding world
Press Releases
October 24, 2017
Rubicon Project Launches Open Source Server-Side Header Bidding Closed Beta
Solution Uses Prebid.org Standards and Includes Robust Support for Private Marketplaces
Research
October 24, 2017
The Move to Server-Side Header Bidding
Are you curious about the move to server-side header bidding? Tasked with managing the switch, but wondering about how to best test and implement? Do you have questions about how going server-side […]
Thought Leadership
October 3, 2017
Prebid.org is committed to open source header bidding
Join the movement to make open-source header bidding the future of publisher monetization
Press Releases
June 15, 2017
Rubicon Project Announces Production Availability of Header Bidding Integration with Amazon Publisher Services
Rubicon Project announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production.
Press Releases
April 6, 2017
Rubicon Project Announces Early Successes From Video Header Bidding Beta Test
General availability of FastLane for Video expected in second quarter of 2017
Press Releases
March 16, 2017
Rubicon Project Pushes for Industry-wide Adoption of Prebid.js Open Source Wrapper in Header Bidding
Rubicon Project released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving world of header bidding.
Research
March 14, 2017
Open source will win header bidding
Everything you need to know about wrapper monetization and why Prebid.js is the industry suggested wrapper for your business
Research
July 15, 2016
Maximizing the header bidding opportunity
Header bidding is an advertising innovation! What capabilities make it worth having in the first place?
Thought Leadership
May 18, 2016
Intelligent allocation is one way header bidding puts you in control
Scarcity, flexibility, and available control are what makes the header bidder the tool of the future
Thought Leadership
April 11, 2016
Understanding ad serving means going back to the basics
Take a journey with us acorss the evolution of ad servers and see why header bidding is here to stay
Thought Leadership
April 4, 2016
Six reasons why header bidding is worthwhile
Don't have header bidding? Here are 6 reasons why you should get on board now
Press Releases
March 28, 2016
Rubicon Project Launches First Header Bidding Solution Compliant with Google AMP
LOS ANGELES — March 28, 2016 — Rubicon Project (NYSE: RUBI), which operates one of the largest open advertising marketplaces in the world, today announced that its leading header bidding […]
Press Releases
December 15, 2015
Rubicon Project Expands Leading Header Bidding Solution With First Ever In App Header Bidding Technology
Rubicon Project Debuts Fastlane Header Bidding Solution for Desktop, Mobile and In-App Content Creators – Publishers Experience Triple Digital Growth In CPMs LOS ANGELES, CA. (December 15, 2015) — Rubicon […]