March 7, 2019
The Future of Header Bidding
Key takeaways from Prebid.org’s Leadership Summit at Mobile World Congress Summarized from a recap by our friends at Marfeel
March 4, 2019
Growing Greater European Partnerships
James Brown, Head of EMEA, on why it is important to take a closer look of Europe and how to establish a strong relationship with each region
February 25, 2019
Our current and future relationship with Prebid.org
Part 4 of this series, Garrett McGrath, our VP of Product Management discusses Rubicon Project’s current and future relationship with Prebid.org
February 19, 2019
Evolution of ID with Header Bidding
In part two of this series, VP of Product Management, Garrett McGrath, discusses how IDs are evolving as the ad tech world continues to move to header bidding.
February 11, 2019
Header Bidding’s Impact on User Identity
In part one of this video series, VP of Product Management, Garrett McGrath, walks us through the impact header bidding has had on user identity.
January 29, 2019
Pragmatic Programmatic: German Market
Carol Starr, MD Northern Europe, discusses the opportunities, challenges and nuances of the unique German market
January 28, 2019
The Democratization of Header Bidding
Over the coming year, though, the industry will see a major shift when it comes to the accessibility and management of header bidding. Thanks to ongoing developments in header bidding technology and tools, our industry is entering a new phase in which the wrapper evolves into a full-featured product, complete with user interfaces that makes header bidding accessible to businesspeople and engineers alike.
January 23, 2019
Rubicon Project’s Response to the Growth of Header Bidding
In part 3 of the series, Tom Kershaw goes over how Rubicon Project responded to the growth of header bidding.
January 16, 2019
Most Pivotal Milestone for Ad Tech in 2018
In part one of this series, Rubicon Project’s CTO, Tom Kershaw, shares what he believes was the most important milestone in ad tech in 2018.
January 3, 2019
2019 Will Be the Year of Mobile… Header Bidding
Header bidding represents one such key area, but not for long. It’s a space where we’ll see a tremendous amount of progress in 2019.
October 25, 2018
Open Source Integration
Video: How do I integrate header bidding? There’s player bidding, which means that header bidding is controlled within the player itself. You can integrate through the page load, so when […]
October 5, 2018
Video Header Bidding
Revenue Solutions Director for Video, Vanessa Farrar, joins us again, giving insight into the 60+ video header bidding integrations Rubicon Project has done to date. Video Header Bidding Video: Does […]
October 2, 2018
Separating the Signal From the Noise: Traffic-Shaping for Higher Win Rates and Lower Infrastructure Costs
Overview Founded in 2011, S4M – Shopper Marketing Made Easy, is the first mobile advertising technology company that connects brands to consumers by bridging the gap between digital advertising and […]
September 25, 2018
Partnering through Open Source: How We Work with Publishers to Innovate and Build Long-Term Strategies
Rubicon Project’s customized Prebid solution helps partners drive better monetization with complete transparency and flexibility.
September 21, 2018
Why Programmatic Video?
Our Director of Revenue Solutions for Video, Vanessa Farrar, tells us why publishers need to prioritize their programmatic video strategy. Video: Why programmatic? More and more, advertisers, agencies, buyers are […]
September 10, 2018
EMR: Real Savings and Exceptional Outcomes for DSPs
Rubicon Project’s EMR algorithm yields millions in savings for buying platforms including Adform, dataxu, and MediaMath.
September 6, 2018
Rubicon Project’s Estimated Market Rate (EMR) Yields 20% Savings for DSPs vs. Pure First-Price
Delivering Better Outcomes for Buyers Helps Drive Record Payments to Sellers Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced that in the first half of 2018, its […]
July 24, 2018
Partners, Not Just Pipes: Why People Matter in the Age of Header Bidding
In the age of header bidding, strong, symbiotic relationships are just as important as technology when it comes to driving publisher revenue.
June 28, 2018
How to Win in a First-Price World (without Blowing Your Budget)
Learn how you can cost-effectively succeed in first-price auctions.
June 12, 2018
Around the World with Prebid: Japan and AUNZ Spotlight
Prebid goes global as publishers in Japan, Australia and New Zealand make the shift to header bidding
May 1, 2018
Header Bidding 3.0: The Prebid Evolution Continues
As header bidding continues to drive publisher monetization, our product team shares an update on the progress of Prebid across a variety of formats
May 1, 2018
Header Bidding Trial Boosts Video CPMs by 35 Percent
Case study highlights how a premiere media company used header bidding to increase ad spend and CPMs on video inventory
March 19, 2018
Meet your KPIs in a header bidding world
Header bidding has completely changed the auction landscape and now buyers need new strategies to continue winning.
March 12, 2018
5 tips to succeed with Private Marketplaces
Here's how publishers can think critically about their open and Private Marketplace inventory and better delineate the unique value their PMPs bring to buyers
December 12, 2017
Four steps to optimize PMPs in a header bidding world
With the proper strategy and set up in place, publishers will be well poised to take advantage of Private Marketplace deals in a Header Bidding world
October 24, 2017
Rubicon Project Launches Open Source Server-Side Header Bidding Closed Beta
Solution Uses Prebid.org Standards and Includes Robust Support for Private Marketplaces
October 24, 2017
The Move to Server-Side Header Bidding
Are you curious about the move to server-side header bidding? Tasked with managing the switch, but wondering about how to best test and implement? Do you have questions about how going server-side […]
October 3, 2017
Prebid.org is committed to open source header bidding
Join the movement to make open-source header bidding the future of publisher monetization
June 15, 2017
Rubicon Project Announces Production Availability of Header Bidding Integration with Amazon Publisher Services
Rubicon Project announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production.
April 6, 2017
Rubicon Project Announces Early Successes From Video Header Bidding Beta Test
General availability of FastLane for Video expected in second quarter of 2017
March 16, 2017
Rubicon Project Pushes for Industry-wide Adoption of Prebid.js Open Source Wrapper in Header Bidding
Rubicon Project released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving world of header bidding.
March 14, 2017
Open source will win header bidding
Everything you need to know about wrapper monetization and why Prebid.js is the industry suggested wrapper for your business
July 15, 2016
Maximizing the header bidding opportunity
Header bidding is an advertising innovation! What capabilities make it worth having in the first place?
May 18, 2016
Intelligent allocation is one way header bidding puts you in control
Scarcity, flexibility, and available control are what makes the header bidder the tool of the future
April 11, 2016
Understanding ad serving means going back to the basics
Take a journey with us acorss the evolution of ad servers and see why header bidding is here to stay
April 4, 2016
Six reasons why header bidding is worthwhile
Don't have header bidding? Here are 6 reasons why you should get on board now
March 28, 2016
Rubicon Project Launches First Header Bidding Solution Compliant with Google AMP
LOS ANGELES — March 28, 2016 — Rubicon Project (NYSE: RUBI), which operates one of the largest open advertising marketplaces in the world, today announced that its leading header bidding […]
December 15, 2015
Rubicon Project Expands Leading Header Bidding Solution With First Ever In App Header Bidding Technology
Rubicon Project Debuts Fastlane Header Bidding Solution for Desktop, Mobile and In-App Content Creators – Publishers Experience Triple Digital Growth In CPMs LOS ANGELES, CA. (December 15, 2015) — Rubicon […]