Header Bidding

Thought Leadership
May 28, 2020
How Demand Manager Helps Improve Header Bidding Outcomes
Core features of Demand Manager improve client-side for publishers
Thought Leadership
April 6, 2020
Value of Demand Manager
Ashlee Roenigk, VP, Revenue Solutions at Rubicon Project, explains the value of Demand Manager for publishers.
Thought Leadership
March 25, 2020
How Publishers Can Contribute to Prebid.org
Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, fills us in on the future of Prebid, and how industry leaders are collaborating to drive publisher monetization. 
Thought Leadership
March 18, 2020
Partner Perspectives: Prebid and Demand Manager
Publisher partners Steve Bagdasarian, General Manager of PCH Media, and Michele DeVine, Senior Director of Programmatic Partnerships at BuzzFeed, explain how Prebid and Demand Manager have helped them improve their monetization strategy.
Thought Leadership
March 4, 2020
How important is Prebid?
Amanda Martin, Vice President Enterprise Partnerships at Goodway Group, offers her thoughts on the importance of Prebid and how it has enhanced publisher independence and control.
Thought Leadership
February 19, 2020
2020 Programmatic Trends for Publishers – Part 1
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
Thought Leadership
February 10, 2020
2020 Trends in Header Bidding
Rubicon Project’s Demand Manager gains traction in 2020, while open source header bidding grows more sophisticated and publishers become key players in Prebid.org.
Thought Leadership
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
Thought Leadership
November 6, 2019
VIDEO: How Demand Manager Helps Implement Prebid
Robert Martinez, Software Engineer at Rubicon Project, explains how Demand Manager makes it simple for publishers to implement and manage Prebid.
Thought Leadership
October 23, 2019
VIDEO: Demand Manager with Auto Trader’s Richard Robinson
Richard Robinson, Head of Programmatic Sales, UK, at Auto Trader, talks about how things have changed for the business since he implemented Prebid header bidding with Demand Manager.
Press Releases
October 21, 2019
Rubicon Project Acquires RTK.io, A Leader in Open Source Header Bidding Solutions
Rubicon Project today announced the acquisition of RTK.io, a leading provider of tools and services that bring simplicity and control to header bidding for publishers.
Thought Leadership
October 21, 2019
Accelerating our Commitment to Open Source with the Acquisition of RTK.io
Our goal is to empower publishers everywhere and we want to do it as quickly and effectively as possible. That is why today I’m excited to announce we have acquired RTK.io, a provider of header bidding solutions that have much in common with Demand Manager, including a foundation in Prebid, the industry’s open source framework, robust and easy-to-use controls, and world-class client service. 
Thought Leadership
September 9, 2019
Building Out Header Bidding Solutions Across Platforms
As header bidding solutions emerge across platforms, they must meet these three criteria to best serve mobile-first publishers.
Thought Leadership
August 19, 2019
Bringing Clarity to a Murky Programmatic Supply Chain
Rooted in the rise of header bidding, SPO aims to simplify the murky programmatic supply chain by eliminating waste, hidden fees, and brand safety risks that come with buying through non-vetted supply sources.
Thought Leadership
July 25, 2019
The Hack that Became a Standard: Header Bidding Grows Up
Rubicon Project's Heather Carver understands the struggle publishers have had with implementing header bidding, and has seen the difficult path to implementation they've experienced. Now, with Demand Manager, Rubicon Project has packaged Prebid as a service to eliminate these obstacles and put control right back in the hands of publishers. This exclusive interview uncovers how these issues were discovered and what Rubicon Project is doing to transform this industry standard.
Thought Leadership
June 19, 2019
Rubicon Project’s Transparency Call to Arms
This interview on transparency and the future of programmatic with Rubicon Project CEO Michael Barrett first appeared in MediaVillage on June 17, 2019.  Michael Barrett’s greatest surprise since joining Rubicon […]
Thought Leadership
June 11, 2019
Programmatic for Publishers: 5 Myths Debunked
5 myths about programmatic selling and how Rubicon Project helps publishers monetize with Prebid
Thought Leadership
June 3, 2019
Michael Barrett on SPO
Michael Barrett gives us his take on SPO – Supply Path Optimization – and how it’s transforming the programmatic landscape.
Thought Leadership
May 29, 2019
The Arrival of Enterprise Header Bidding
The next phase in header bidding delivers Demand Manager, an enterprise solution through Prebid that ultimately enhances supply path optimization.
Thought Leadership
May 28, 2019
Open Source Wrappers: the “Switzerland” of Header Bidding
Prebid has taken strides to light up the media supply chain by providing neutral, open source, programmatic solutions that drive demand for publishers.
Thought Leadership
May 22, 2019
What the Move to Server-Side Means for Adtech
The Move to Server-Side Promises Ubiquitous Connectivity
Thought Leadership
May 15, 2019
The Benefits of Managed Service in a Server-Skewing World
Before the shift to server-side, client-side hosting promises to float publishers in the interim. But with it comes the need for a managed service solution. Here’s why.
Thought Leadership
May 13, 2019
Header Bidding’s Path to Maturity…and the Road Ahead
From Complexity to Simplicity.  How can publishers implement header bidding with ease? This article was originally published by MediaVillage.com on May 9, 2019. How We Got Here. The origins of the […]
Press Releases
May 9, 2019
With Demand Manager, Rubicon Project Introduces Prebid as a Service
Now in Private Beta, Demand Manager™ Brings Simplicity and Control to Header Bidding for Publishers
Thought Leadership
May 9, 2019
Why Prebid Makes the Header More Relevant Than Ever
With Demand Manager, Rubicon Project offers publishers Prebid-as-service, bringing a new level of control and simplicity to header bidding.
Thought Leadership
May 7, 2019
Prebid Tools, A Hot Take with Phil Meyer
Phil Meyer explains how new Prebid Tools are giving publishers more control over how they monetize.
Thought Leadership
May 2, 2019
Prebid for the People, A Hot Take with Phil Meyer
Phil Meyer explains how new tools are making Prebid more accessible to business people.
Thought Leadership
April 18, 2019
Stand Out in Ad Tech
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about breaking through the noise of a crowded industry.
Thought Leadership
April 8, 2019
Alex Smith on the Future of Prebid Mobile
Rubicon Project’s Alex Smith, chairperson at Prebid.org, explains how Prebid Mobile is growing in value for mobile publishers.
Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Thought Leadership
March 27, 2019
The Challenges of Prebid Mobile, A Hot Take with Alex Smith
Why Should Developers Adopt Prebid Mobile? It’s no secret the ad tech industry is constantly racing towards better performance, and Prebid mobile has emerged as one of the best ways […]
Thought Leadership
March 7, 2019
The Future of Header Bidding
Key takeaways from Prebid.org’s Leadership Summit at Mobile World Congress Summarized from a recap by our friends at Marfeel
Thought Leadership
March 4, 2019
Growing Greater European Partnerships
James Brown, Head of EMEA, on why it is important to take a closer look of Europe and how to establish a strong relationship with each region
Thought Leadership
February 25, 2019
Our current and future relationship with Prebid.org
Part 4 of this series, Garrett McGrath, our VP of Product Management discusses Rubicon Project’s current and future relationship with Prebid.org
Thought Leadership
February 21, 2019
Prebid’s Growth in 2019
In Part II of a two-part series, we look at how increasing demand for transparent, open-source technology, Prebid’s poised for significant growth in 2019. As Prebid “grows up,” new tools and services are evolving to optimize the existing technology for publishers.
Thought Leadership
February 19, 2019
Evolution of ID with Header Bidding
In part two of this series, VP of Product Management, Garrett McGrath, discusses how IDs are evolving as the ad tech world continues to move to header bidding.
Thought Leadership
February 11, 2019
Header Bidding’s Impact on User Identity
In part one of this video series, VP of Product Management, Garrett McGrath, walks us through the impact header bidding has had on user identity.
Thought Leadership
January 29, 2019
Pragmatic Programmatic: German Market
Carol Starr, MD Northern Europe, discusses the opportunities, challenges and nuances of the unique German market
Thought Leadership
January 28, 2019
The Democratization of Header Bidding
Thanks to ongoing developments in header bidding technology, our industry is entering a new phase in which the wrapper evolves into a full-featured product, complete with a user interface that makes header bidding accessible to businesspeople and engineers alike.
Thought Leadership
January 23, 2019
Rubicon Project’s Response to the Growth of Header Bidding
Tom Kershaw discusses the growth of header bidding and how Rubicon Project has responded.
Thought Leadership
January 16, 2019
Most Pivotal Milestone for Ad Tech in 2018
Rubicon Project’s CTO, Tom Kershaw, shares what he believes was the most important milestone in ad tech in 2018.
Thought Leadership
January 3, 2019
2019 Will Be the Year of Mobile… Header Bidding
In 2019, mobile header bidding will evolve from experimentation to best practice for mobile publishers.
Thought Leadership
October 25, 2018
Open Source Integration
Open source allows us to be transparent, gives publishers the trust they need so that we can monetize their inventory in an open forum.
Thought Leadership
October 5, 2018
Video Header Bidding
Rubicon Project has over 60 video header bidding integrations live to date. In 2018 alone, we’ve done over 40 video header bidding integrations.
Case Study
October 2, 2018
Separating the Signal From the Noise: Traffic-Shaping for Higher Win Rates and Lower Infrastructure Costs
Overview Founded in 2011, S4M – Shopper Marketing Made Easy, is the first mobile advertising technology company that connects brands to consumers by bridging the gap between digital advertising and […]
Thought Leadership
September 25, 2018
Partnering through Open Source: How We Work with Publishers to Innovate and Build Long-Term Strategies
Rubicon Project’s customized Prebid solution helps partners drive better monetization with complete transparency and flexibility.
Thought Leadership
September 21, 2018
Why Programmatic Video?
Our Director of Revenue Solutions for Video, Vanessa Farrar, tells us why publishers need to prioritize their programmatic video strategy.
Case Study
September 10, 2018
EMR: Real Savings and Exceptional Outcomes for DSPs
Rubicon Project’s EMR algorithm yields millions in savings for buying platforms including Adform, dataxu, and MediaMath.
Press Releases
September 6, 2018
Rubicon Project’s Estimated Market Rate (EMR) Yields 20% Savings for DSPs vs. Pure First-Price
Delivering Better Outcomes for Buyers Helps Drive Record Payments to Sellers Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced that in the first half of 2018, its […]
Thought Leadership
July 24, 2018
Partners, Not Just Pipes: Why People Matter in the Age of Header Bidding
In the age of header bidding, strong, symbiotic relationships are just as important as technology when it comes to driving publisher revenue.
Thought Leadership
June 28, 2018
How to Win in a First-Price World (without Blowing Your Budget)
Learn how you can cost-effectively succeed in first-price auctions.
Thought Leadership
June 12, 2018
Around the World with Prebid: Japan and AUNZ Spotlight
Prebid goes global as publishers in Japan, Australia and New Zealand make the shift to header bidding
Thought Leadership
May 1, 2018
Header Bidding 3.0: The Prebid Evolution Continues
As header bidding continues to drive publisher monetization, our product team shares an update on the progress of Prebid across a variety of formats
Thought Leadership
May 1, 2018
Header Bidding Trial Boosts Video CPMs by 35 Percent
Case study highlights how a premiere media company used header bidding to increase ad spend and CPMs on video inventory
Thought Leadership
March 19, 2018
Meet your KPIs in a header bidding world
Header bidding has completely changed the auction landscape and now buyers need new strategies to continue winning.
Thought Leadership
March 12, 2018
5 tips to succeed with Private Marketplaces
Here's how publishers can think critically about their open and Private Marketplace inventory and better delineate the unique value their PMPs bring to buyers
December 12, 2017
Four steps to optimize PMPs in a header bidding world
With the proper strategy and set up in place, publishers will be well poised to take advantage of Private Marketplace deals in a Header Bidding world
Press Releases
October 24, 2017
Rubicon Project Launches Open Source Server-Side Header Bidding Closed Beta
Solution Uses Prebid.org Standards and Includes Robust Support for Private Marketplaces
Thought Leadership
October 3, 2017
Prebid.org is committed to open source header bidding
Join the movement to make open-source header bidding the future of publisher monetization
Press Releases
June 15, 2017
Rubicon Project Announces Production Availability of Header Bidding Integration with Amazon Publisher Services
Rubicon Project announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production.
Press Releases
April 6, 2017
Rubicon Project Announces Early Successes From Video Header Bidding Beta Test
General availability of FastLane for Video expected in second quarter of 2017
Press Releases
March 16, 2017
Rubicon Project Pushes for Industry-wide Adoption of Prebid.js Open Source Wrapper in Header Bidding
Rubicon Project released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving world of header bidding.
March 14, 2017
Open source will win header bidding
Everything you need to know about wrapper monetization and why Prebid.js is the industry suggested wrapper for your business
July 15, 2016
Maximizing the header bidding opportunity
Header bidding is an advertising innovation! What capabilities make it worth having in the first place?
Thought Leadership
May 18, 2016
Intelligent allocation is one way header bidding puts you in control
Scarcity, flexibility, and available control are what makes the header bidder the tool of the future
Thought Leadership
April 11, 2016
Understanding ad serving means going back to the basics
Take a journey with us acorss the evolution of ad servers and see why header bidding is here to stay
Thought Leadership
April 4, 2016
Six reasons why header bidding is worthwhile
Don't have header bidding? Here are 6 reasons why you should get on board now
Press Releases
March 28, 2016
Rubicon Project Launches First Header Bidding Solution Compliant with Google AMP
LOS ANGELES — March 28, 2016 — Rubicon Project (NYSE: RUBI), which operates one of the largest open advertising marketplaces in the world, today announced that its leading header bidding […]
Press Releases
December 15, 2015
Rubicon Project Expands Leading Header Bidding Solution With First Ever In App Header Bidding Technology
Rubicon Project Debuts Fastlane Header Bidding Solution for Desktop, Mobile and In-App Content Creators – Publishers Experience Triple Digital Growth In CPMs LOS ANGELES, CA. (December 15, 2015) — Rubicon […]