Holiday



Charity
April 15, 2019
Ads Impact: Making Marketing a Force for Good
Rubicon Project is committed to community involvement by donating billions of impressions to non-profits & PSAs. This article on our Ads Impact partnership was originally published by MediaMath on April 15, […]
Research
October 17, 2016
2016 UK Holiday Shopping Habits
Rubicon Project’s UK consumer survey indicates that Brexit hasn’t impacted consumers’ holiday shopping habits, online shopping will match in-store shopping this season, and millennials & parents will lead the retail charge this year.
Research
October 17, 2016
2016 Holiday Shopping Habits
New consumer survey from Rubicon Project indicates a continued shift towards online and mobile shopping with 22% of consumers not planning to do any shopping in-store.
Press Releases
September 14, 2016
Millions of Consumers Have Already Begun Holiday Shopping; Millennials and Parents Drive Increase in Holiday Spending This Year
New Consumer Survey From Rubicon Project Indicates Continued Shift Towards Online and Mobile Shopping with 22% of Consumers Not Planning to Do Any Shopping In- Store
Press Releases
November 24, 2015
Rubicon Project Survey Finds Shoppers Out in Force This Holiday Season, with 6 in 10 Planning to Turn Out on Black Friday or Cyber Monday
Those who plan to do most of their holiday shopping online and on mobile devices plan to spend 20% more than those shopping in brick and mortar stores LOS ANGELES […]
Thought Leadership
November 12, 2015
Simplifying the war room for the holiday season
The adtech war room gets a makeover to ensure a flawless delivery of revenue during the busy holiday season
Thought Leadership
October 19, 2015
Update your yield settings for the yuletide
Anytime is a good time to update your yield settings! In preparation for the busy holiday season it’s especially important to update your business rules to maximize revenue
Research
October 19, 2015
2015 Holiday Shopping Habits
The third Rubicon Project Consumer Pulse – a survey of 2,009 individuals in the U.S., U.K. and Canada – offers a detailed look at the consumer habits driving holiday shopping in 2015.
Press Releases
September 14, 2015
Holiday Shopping Season Already in Full Swing
Rubicon Project “Consumer Pulse” Survey Finds One-Third of Consumers Have Already Started Their Holiday Shopping