Inventory



Thought Leadership
August 6, 2019
Trends in ANZ
Rohan Creasey, Country Manager, Australia & New Zealand, talks about programmatic market trends in ANZ and what he sees coming up.
Thought Leadership
July 31, 2019
5 Ways Programmatic Video Standards are Changing to Simplify Ad Delivery
With programmatic video performing across screens and devices, these initiatives are helping media players deliver quality at scale.
Thought Leadership
July 23, 2019
Better Deal Outcomes For Buyers
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project drives better deal outcomes for buyers, and what kind of programmatic deals are best for curation, targeting, priority and guarantees.
Thought Leadership
July 18, 2019
Rubicon Project Helps Raise the Curtain on Audio Programmatic
As digital audio audiences grow, publishers and buyers are turning to audio programmatic ad buying using real-time marketplaces and online platforms to transact inventory.
Thought Leadership
July 17, 2019
Pragmatic Programmatic: Ads.cert
Hrishi Deodhar, Lead Solutions Engineer, delineates the evolution of ads.cert from ads.txt and how it will affect programmatic trading.
Thought Leadership
June 26, 2019
Michael Barrett on Emerging Markets
Michael Barrett offers some thoughts on Emerging Markets in Programmatic, how the ad tech industry is growing, and the latest formats supported by Rubicon Project.
Thought Leadership
June 18, 2019
Evolution of the PMP UI
Senior Director of Product Management Steve Hulkower discusses The Rubicon Project’s role in pioneering Private Marketplaces, and the new Deals UI being developed to meet the needs of a changing […]
Thought Leadership
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising.  VIDEO […]
Thought Leadership
May 6, 2019
6 of our Favorite 6-Second Video Ads
In a programmatic world where 6-second videos challenge marketers to embrace “creativity within borders,” here’s a taste of our favorite snackable video content.
Blog
April 29, 2019
Where Humans Help in Analyzing Video Performance
In an increasingly programmatic world, human insights still drive video performance.
Thought Leadership
April 22, 2019
Effects of Social Platforms
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about the effects social platforms have had on the industry.
Thought Leadership
December 18, 2017
2018 Buyer’s Guide to Winter Sports
Buyers can take advantage of high-profile events like the Super Bowl and Winter Olympics to reach sports fans at scale
Press Releases
February 16, 2017
SoundCloud Selects Rubicon Project to Automate its Streaming Audio and Video Ad Inventory
For the first time advertisers are able to programmatically access SoundCloud’s global audio and video inventory in one place
Press Releases
March 3, 2016
Rubicon Project Recognized as #1 Marketplace Internationally for Inventory Quality
In Independent Rankings of 400 Companies Globally Rubicon Project Maintains Top Tier Rankings Across All Inventory Categories LOS ANGELES, CA (March 3, 2016) — Rubicon Project (NYSE: RUBI), which operates […]
Press Releases
November 10, 2014
Rubicon Project Selected By Publicitas To Power The Monetization Of Its Digital Advertising Inventory
Buyers on Rubicon Project’s Platform Can Now Access Publicitas’ Global Media Inventory
Research
August 14, 2014
We’re tackling inventory quality head on
New white paper outlines the steps we’re taking to suppress suspicious activity across the industry
Thought Leadership
June 10, 2014
Mobile native inventory now available on Rubicon
Together with InMobi we hope to reignite mobile advertising with native ad units
Thought Leadership
October 20, 2011
The real problem with getting more digital spend
Efficiencies, or lack thereof, are not the things keeping big agency dollars offline; it’s lack of inventory