June 10, 2020
To uncover the barriers to adoption and assess opportunities for growth, Rubicon Project and Campaign Asia paired up to survey media buyers across nine markets in Asia. We asked 185 programmatic leaders to share their expectations, challenges, and active plans regarding adopting programmatic.
May 26, 2020
How Programmatic Powers Interstitial and Rewarded Video Ads
The power of programmatic improves the scale and precision of video formats such as interstitial and rewarded video.
May 4, 2020
How Do Sellers.Json and Schain Improve Transparency for Buyers?
How sellers.json and schain improve transparency for buyers.
March 10, 2020
All Ears for Creativity – 4 of the Best Audio Campaigns We Heard in 2019
These innovative campaigns push the creative boundaries of the programmatic audio platform.
February 18, 2020
How Buyers Can Curb Invalid Traffic in Programmatic
Invalid traffic wastes ad budgets. Here’s how buyers can better protect their ad dollars from being siphoned off by fraudsters.
January 27, 2020
Inventory Quality at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality and Security, talks about how Rubicon Project safeguards buyers by proactively vetting publishers, and screening inventory both manually and automatically.
January 23, 2020
The New Programmatic Standards: Why Audio & DOOH are Essential to Buyer Strategy
Emerging platforms like Audio and DOOH are shaking up the programmatic landscape.
December 11, 2019
Increasing Monetization in a Mobile App World
Less Mediation, More Monetization. How Rubicon Project is helping buyers access premium mobile supply for programmatic monetization.
November 25, 2019
How to Implement App-Ads.txt
Andrey Tserkus, Principal Software Development Engineer at Rubicon Project, explains how to avoid common pitfalls when implementing app-ads.txt.
November 19, 2019
Brand Safety at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality & Security, explains how Rubicon Project works to ensure brand safety.
November 12, 2019
How App-Ads.txt Promotes Brand Safety
In this new video, John Clyman discusses Rubicon Project's commitment to app-ads.txt, and explains why it's important for all players in the programatic supply chain to work together for brand safety.
November 5, 2019
VIDEO: Partner Perspectives with Dotdash
Sara Badler, SVP Programmatic & Revenue Strategy at Dotdash, discusses some industry trends she's seen this year, and why programmatic guaranteed is important to her business.
October 31, 2019
SPO Playbook: How to Achieve Better Buyer Outcomes with Supply Path Optimization
Supply Path Optimization is a critical step for buyers to achieve better outcomes in the new programmatic landscape. Here’s how to begin consolidation.
October 29, 2019
New Programmatic Inventory for a Mobile World
As mobile advertising grows, new programmatic inventory emerges to help brands share their stories in fresh ways.
October 16, 2019
VIDEO: Programmatic Identity with News UK
Ben Walmsley, Commercial Director, Publishing at News UK, comments on the inevitability of the third-party cookie's demise, and why it's imperative for the programmatic industry to start preparing.
October 15, 2019
Programmatic Trends in APAC
Yogesh Sehgal, Regional Manager Asia at Rubicon Project, talks about programmatic trends in the APAC region, the growth of video and audio, and how programmatic guaranteed has helped introduce new publishers to programmatic monetization.
September 25, 2019
VIDEO: Partner Perspectives With IBM Watson
In our ongoing Partner Perspectives series, Felix Zeng, Head of Programmatic Sales at IBM Watson Advertising, talks about emerging programmatic formats, and why he's chosen to partner with a select group of large SSPs.
September 24, 2019
VIDEO: The Mobile Market
Matt Cunha explains why more and more mobile publishers are turning to Rubicon Project for help with their programmatic strategies.
September 10, 2019
5 DMEXCO Sessions You Shouldn’t Miss
At DMEXCO, leaders will unpack how open source can bring greater trust and transparency to the digital economy.
August 29, 2019
VIDEO: Partner Perspectives with Unruly
Kenneth Suh, Chief Operating Officer at Unruly, offers his perspective on how Programmatic Guaranteed has helped to level the playing field for publishers.
August 27, 2019
Matt Cunha talks about recent trends in mobile, and how mobile publishers are shifting towards new monetization partners.
August 14, 2019
Programmatic in LATAM
Patrizio Zanatta, SVP LATAM, talks about how Rubicon Project has shaped the programmatic market in the Latin America region.
August 6, 2019
Trends in ANZ
Rohan Creasey, Country Manager, Australia & New Zealand, talks about programmatic market trends in ANZ and what he sees coming up.
July 31, 2019
5 Ways Programmatic Video Standards are Changing to Simplify Ad Delivery
With programmatic video performing across screens and devices, these initiatives are helping media players deliver quality at scale.
July 23, 2019
Better Deal Outcomes For Buyers
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project drives better deal outcomes for buyers, and what kind of programmatic deals are best for curation, targeting, priority and guarantees.
July 18, 2019
Rubicon Project Helps Raise the Curtain on Audio Programmatic
As digital audio audiences grow, publishers and buyers are turning to audio programmatic ad buying using real-time marketplaces and online platforms to transact inventory.
July 17, 2019
Pragmatic Programmatic: Ads.cert
Hrishi Deodhar, Lead Solutions Engineer, delineates the evolution of ads.cert from ads.txt and how it will affect programmatic trading.
June 26, 2019
Michael Barrett on Emerging Markets
Michael Barrett offers some thoughts on Emerging Markets in Programmatic, how the ad tech industry is growing, and the latest formats supported by Rubicon Project.
June 18, 2019
Evolution of the PMP UI
Senior Director of Product Management Steve Hulkower discusses The Rubicon Project’s role in pioneering Private Marketplaces, and the new Deals UI being developed to meet the needs of a changing […]
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising. VIDEO […]
May 6, 2019
6 of our Favorite 6-Second Video Ads
In a programmatic world where 6-second videos challenge marketers to embrace “creativity within borders,” here’s a taste of our favorite snackable video content.
April 29, 2019
Where Humans Help in Analyzing Video Performance
In an increasingly programmatic world, human insights still drive video performance.
April 22, 2019
Effects of Social Platforms
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about the effects social platforms have had on the industry.
December 18, 2017
2018 Buyer’s Guide to Winter Sports
Buyers can take advantage of high-profile events like the Super Bowl and Winter Olympics to reach sports fans at scale
February 16, 2017
SoundCloud Selects Rubicon Project to Automate its Streaming Audio and Video Ad Inventory
For the first time advertisers are able to programmatically access SoundCloud’s global audio and video inventory in one place
March 3, 2016
Rubicon Project Recognized as #1 Marketplace Internationally for Inventory Quality
In Independent Rankings of 400 Companies Globally Rubicon Project Maintains Top Tier Rankings Across All Inventory Categories LOS ANGELES, CA (March 3, 2016) — Rubicon Project (NYSE: RUBI), which operates […]
November 10, 2014
Rubicon Project Selected By Publicitas To Power The Monetization Of Its Digital Advertising Inventory
Buyers on Rubicon Project’s Platform Can Now Access Publicitas’ Global Media Inventory
August 14, 2014
We’re tackling inventory quality head on
New white paper outlines the steps we’re taking to suppress suspicious activity across the industry
June 10, 2014
Mobile native inventory now available on Rubicon
Together with InMobi we hope to reignite mobile advertising with native ad units
October 20, 2011
The real problem with getting more digital spend
Efficiencies, or lack thereof, are not the things keeping big agency dollars offline; it’s lack of inventory