November 20, 2019
This is the second in a series of articles on Supply Path Optimization (SPO). Part one: How to Achieve Better Buyer Outcomes with Supply Path Optimization. Don’t Wait Fortune favors […]
July 18, 2019
Rubicon Project Helps Raise the Curtain on Audio Programmatic
As digital audio audiences grow, publishers and buyers are turning to audio programmatic ad buying using real-time marketplaces and online platforms to transact inventory.
June 3, 2019
Michael Barrett on SPO
Michael Barrett gives us his take on SPO – Supply Path Optimization – and how it’s transforming the programmatic landscape.
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising. VIDEO […]
May 6, 2019
6 of our Favorite 6-Second Video Ads
In a programmatic world where 6-second videos challenge marketers to embrace “creativity within borders,” here’s a taste of our favorite snackable video content.
April 29, 2019
Where Humans Help in Analyzing Video Performance
In an increasingly programmatic world, human insights still drive video performance.
July 19, 2018
Three Things to Consider Before Bringing Programmatic In House
The decision to bring programmatic media buying in house is a big one. Use these considerations will help you determine the best strategy for your brand.
May 23, 2018
Six Months of Lower Costs and High Efficiency: Where Are We Now?
It’s been six months since Rubicon Project’s move to a cost-effective, high-efficiency business model. While recent numbers prove promising, Adam Soroca, Head of our Global Buyer Team, gives insight into what this move means to buyers and how the industry has responded.
March 19, 2018
Meet your KPIs in a header bidding world
Header bidding has completely changed the auction landscape and now buyers need new strategies to continue winning.
October 20, 2017
5 reasons why brands should spend in mobile games
Thinking about exploring mobile gaming inventory? Consider these tips before you buy
April 6, 2017
Rubicon Project Announces Early Successes From Video Header Bidding Beta Test
General availability of FastLane for Video expected in second quarter of 2017
March 11, 2015
Three brand marketers open up about automated advertising
We sit down with three experienced buyers to discuss both the promise and the implications of direct order automation
August 27, 2014
We catch up with the Director of Programmatic, Gerson Barnett