October 17, 2016
Rubicon Project’s UK consumer survey indicates that Brexit hasn’t impacted consumers’ holiday shopping habits, online shopping will match in-store shopping this season, and millennials & parents will lead the retail charge this year.
September 14, 2016
Millions of Consumers Have Already Begun Holiday Shopping; Millennials and Parents Drive Increase in Holiday Spending This Year
New Consumer Survey From Rubicon Project Indicates Continued Shift Towards Online and Mobile Shopping with 22% of Consumers Not Planning to Do Any Shopping In- Store
February 9, 2015
Rubicon Project Releases First “Consumer Pulse” Assessing Multi-Billion Dollar Real-Time Marketing Opportunity For Valentine’s Day
Nationwide Consumer Survey Identifies Significant Opportunities for Advertisers with 89% of Shoppers Waiting Until Final Days to Make Purchases and Nearly Half of High-Spending Millennials Purchasing Online