Thought Leadership
January 7, 2020
Programmatic is Becoming an Integral Part of Spotify’s Business
How and why is programmatic and automation fast becoming an integral part of Spotify's business? Zuzanna Gierlinska reveals how Spotify is fully invested in making their premium audience available through automated channels.
Thought Leadership
December 11, 2019
Increasing Monetization in a Mobile App World
Less Mediation, More Monetization. How Rubicon Project is helping buyers access premium mobile supply for programmatic monetization.
Thought Leadership
November 25, 2019
How to Implement App-Ads.txt
Andrey Tserkus, Principal Software Development Engineer at Rubicon Project, explains how to avoid common pitfalls when implementing app-ads.txt.
Thought Leadership
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
Thought Leadership
October 29, 2019
New Programmatic Inventory for a Mobile World
As mobile advertising grows, new programmatic inventory emerges to help brands share their stories in fresh ways.
Thought Leadership
October 15, 2019
Programmatic Trends in APAC
Yogesh Sehgal, Regional Manager Asia at Rubicon Project, talks about programmatic trends in the APAC region, the growth of video and audio, and how programmatic guaranteed has helped introduce new publishers to programmatic monetization. 
Thought Leadership
October 14, 2019
VIDEO: Programmatic Video with Beeswax’s Cadi Jones
Cadi Jones, Commercial Director EMEA at Beexwax, talks about the challenges and opportunities she sees in programmatic video, including the rapid growth of OTT, CTV and in-app video. 
Thought Leadership
September 30, 2019
Video: Partner Perspectives with MobileFuse
In this new video, Ken Harlan, Founder and CEO of MobileFuse, discusses his company's focus for 2019, and why he predicts big growth for Private Marketplaces.
Thought Leadership
September 24, 2019
VIDEO: The Mobile Market
Matt Cunha explains why more and more mobile publishers are turning to Rubicon Project for help with their programmatic strategies.
Thought Leadership
September 9, 2019
Building Out Header Bidding Solutions Across Platforms
As header bidding solutions emerge across platforms, they must meet these three criteria to best serve mobile-first publishers.
Thought Leadership
August 27, 2019
Mobile Shifts
Matt Cunha talks about recent trends in mobile, and how mobile publishers are shifting towards new monetization partners. 
Thought Leadership
August 13, 2019
Mobile Market Perception
Matt Cunha, Senior Sales Director, Mobile, talks about new opportunities for programmatic in the mobile space. 
Thought Leadership
June 26, 2019
Michael Barrett on Emerging Markets
Michael Barrett offers some thoughts on Emerging Markets in Programmatic, how the ad tech industry is growing, and the latest formats supported by Rubicon Project.
Thought Leadership
June 18, 2019
Evolution of the PMP UI
Senior Director of Product Management Steve Hulkower discusses The Rubicon Project’s role in pioneering Private Marketplaces, and the new Deals UI being developed to meet the needs of a changing […]
Thought Leadership
June 17, 2019
We Listened To You – We’re Focused on These Top Three Programmatic Video Features
Our publishers and buyers asked, so we delivered. We’re developing these three features to make our video platform more effective than ever.
Thought Leadership
April 8, 2019
Alex Smith on the Future of Prebid Mobile
Rubicon Project’s Alex Smith, chairperson at, explains how Prebid Mobile is growing in value for mobile publishers.
Thought Leadership
March 27, 2019
The Challenges of Prebid Mobile, A Hot Take with Alex Smith
Why Should Developers Adopt Prebid Mobile? It’s no secret the ad tech industry is constantly racing towards better performance, and Prebid mobile has emerged as one of the best ways […]
Thought Leadership
March 7, 2019
The Future of Header Bidding
Key takeaways from’s Leadership Summit at Mobile World Congress Summarized from a recap by our friends at Marfeel
Thought Leadership
January 11, 2019
Evolution of mobile in 2019
The move to server side header bidding as the predominate way that publishers monetize their inventory will welcome another evolution of mobile inventory.
Thought Leadership
January 3, 2019
2019 Will Be the Year of Mobile… Header Bidding
In 2019, mobile header bidding will evolve from experimentation to best practice for mobile publishers.
October 30, 2018
Today’s Consumers are Mobile
Your audience is using mobile devices to consume more content than ever, so the time to invest in mobile is now. The below infographic gives you insights into how to best engage audiences through this environment.
In The News
September 12, 2018
Programmatic Evolution: Apps, Integration, & Consolidation
IAB Australia caught up Tom Kershaw, CTO of Rubicon Project, on his recent trip to Australia. Gai Le Roy and Tom discuss shifts in the programmatic marketplace, targeting across different […]
Thought Leadership
January 23, 2018
2018 hottest trends in digital advertising
We asked our clients and partners from around the world what their biggest predictions are in 2018
Thought Leadership
October 20, 2017
5 reasons why brands should spend in mobile games
Thinking about exploring mobile gaming inventory? Consider these tips before you buy
Press Releases
January 30, 2017
Tapad and Rubicon Project Launch Automated Global Cross-Device Campaign Solution
Tapad and Rubicon Project (NYSE: RUBI) announced today a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace.
October 17, 2016
2016 Holiday Shopping Habits
New consumer survey from Rubicon Project indicates a continued shift towards online and mobile shopping with 22% of consumers not planning to do any shopping in-store.
Thought Leadership
September 12, 2016
Essential steps to maximise mobile web revenues
Take full advantage of one of the fastest growing sectors in advertising right now
September 9, 2016
The truth about mobile video advertising
This report uncovers how media buyers and media sellers are embracing the mobile and video opportunity
Press Releases
June 8, 2016
Rubicon Project Teams with Leading Global Publishers to Provide Advertisers Greater Access to Summer Olympics Fans
Results of new survey show for the first time Summer Olympics fans are taking charge of how and where they consume content
Press Releases
May 19, 2016
Rubicon Project Unveils Success of Mobile Video Platform “MVP” – The Most Comprehensive Mobile Video Solution for Publishers, App Developers and Advertisers Globally
Built with a Focus on Quality Inventory, MVP Reaches More Than One Billion Connected Devices Around the World
Thought Leadership
May 13, 2016
What devices can tell us about consumer intent
As mobile now accounts for more than half of all digital ad spending, here are the growing opportunities you should jump on!
Thought Leadership
April 27, 2016
Taking advantage of a vast new digital canvas
Mobile video is coming of age and its time we take full advantage of a $6 billion industry
Thought Leadership
April 25, 2016
Brands must automate mobile native advertising
Everything you need to know about automating mobile native advertising before you get up and running with this promising format
Thought Leadership
April 21, 2016
The future of automated advertising
Advertising automation makes headlines during Advertising Week Europe 2016
Thought Leadership
February 25, 2016
Here’s what mobile buyers and sellers really want
New findings show the continued and dramatic growth of automated private marketplaces
Press Releases
February 4, 2016
Gameloft Advertising Solutions Selects Rubicon Project to Automate Mobile Advertising Across its 147 Million Monthly Users Worldwide
LOS ANGELES – February 4, 2016 – Gameloft Advertising Solutions today announced a partnership with Rubicon Project (NYSE: RUBI) which operates one of the largest advertising marketplaces worldwide, to automate […]
Press Releases
January 29, 2016
National 2016 Likely Voter Survey Highlights Key Shifts In Electorate’s TV, Online, Mobile, Video, and Gaming Habits
Survey Provides Deepest Insights Yet Into Best Practices for Targeting and Engaging Likely Voters LOS ANGELES – January 29, 2016 – With the first votes of the 2016 Presidential primary […]
Press Releases
January 7, 2016
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES, Jan. 07, 2016 – Zynga (Nasdaq:ZNGA), a leading social game developer, and Rubicon […]
Press Releases
December 15, 2015
Rubicon Project Expands Leading Header Bidding Solution With First Ever In App Header Bidding Technology
Rubicon Project Debuts Fastlane Header Bidding Solution for Desktop, Mobile and In-App Content Creators – Publishers Experience Triple Digital Growth In CPMs LOS ANGELES, CA. (December 15, 2015) — Rubicon […]
Thought Leadership
October 7, 2015
Seven tips to succeeding with mobile video
Everything you need to know before you get started on mobile video
Press Releases
September 22, 2015
Rubicon Project Again Recognized As Top Scorer In Independent Quality Rankings
Rubicon Project Only Company to Rank in Top Two for Both Mobile Application and Global Desktop Inventory Quality LOS ANGELES – September 22, 2015 – Rubicon Project (NYSE: RUBI), a […]
Press Releases
June 19, 2015
Mobile Advertising Spend Soars To More Than 20 Percent On Rubicon Project’s Platform
Technology Leader Now “One of The World’s Largest Independent Advertising Automation Solutions for Mobile”; Two-­Year Focus Grows Mobile Offering by More Than 1,300%
Thought Leadership
May 7, 2015
Getting started with mobile native advertising is easy
Rubicon Project head of mobile offers his advice on how to get started buying and selling across mobile
Press Releases
April 16, 2015
xAd Integrates with Rubicon Project to Power Location-Based Mobile Private Marketplaces
Empowers Advertisers to Reach and Acquire High-Intent Consumers Based on Real-Time Location and Offline Behavioral Data
Press Releases
March 5, 2015
Rubicon Project Releases Third Annual Mobile Buyer Survey At Mobile World Congress
Native Advertising, Automated Guarantee Emerge As Top Priorities for Leading Agency Trading Desks
March 2, 2015
2015 mobile buyer survey
Native advertising and automated guarantee emerge as the top priorities this year
Thought Leadership
June 10, 2014
Mobile native inventory now available on Rubicon
Together with InMobi we hope to reignite mobile advertising with native ad units
Press Releases
May 29, 2014
InMobi Launches The World’s Largest Mobile Native Advertising Exchange Powered by Rubicon Project
InMobi Exchange Also Brings the Largest Mobile-First Programmatic Marketplace to Buyers and Sellers Globally SINGAPORE, LOS ANGELES and LONDON, May 29, 2014 – InMobi, the world’s largest independent mobile advertising network, and […]
March 7, 2014
Mobile Buyer research report 2014
Jam packed with new research and findings on the state of the mobile industry
February 24, 2014
The Buyer’s view on mobile advertising automation
New infographic and research report on the state of mobile advertising and mobile ad automation in 2014
Press Releases
April 24, 2013
The Rubicon Project Releases New Forrester Report on Mobile Advertising
Analysis Shows That Automation Can Help Drive Mobile Adoption and Growth LOS ANGELES — Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for […]
Thought Leadership
March 16, 2013
Rubicon Project Mobile Advisory EMEA
Recap from Rubicon Project's mobile AdVisory and where things are heading for the hot new screen
Thought Leadership
February 26, 2013
An agency view: Mobile RTB (infographic)
Where is mobile spend going for agencies and what does it take for us to get there?
Thought Leadership
December 21, 2012
Let’s get real about mobile
How do advertisers take a multiscreen approach to help the market grow?
Thought Leadership
November 19, 2012
Content fitted for your mobile devices
Publishers should take advantage of the various ways users access their content
Thought Leadership
October 11, 2012
Opportunities in a fragmented mobile landscape
Best practices for publishers who want to be successful in traversing the fragmented mobile market
Thought Leadership
July 16, 2012
Mobilizing monetization
Here's how publishers can capitalize on a market that is growing 45%-60% year over year