April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
March 27, 2019
The Challenges of Prebid Mobile, A Hot Take with Alex Smith
Why Should Developers Adopt Prebid Mobile? It’s no secret the ad tech industry is constantly racing towards better performance, and Prebid mobile has emerged as one of the best ways […]
February 27, 2019
Why is this an exciting time for Rubicon Project
In part 1 of this series, our Head of EMEA, James Brown, shares why Rubicon Project is well-positioned for the shift in programmatic between publishers and buyers.
February 25, 2019
Our current and future relationship with Prebid.org
Part 4 of this series, Garrett McGrath, our VP of Product Management discusses Rubicon Project’s current and future relationship with Prebid.org
February 21, 2019
Prebid’s Growth in 2019
In Part II of a two-part series, we look at how increasing demand for transparent, open-source technology, Prebid’s poised for significant growth in 2019. As Prebid “grows up,” new tools and services are evolving to optimize the existing technology for publishers.
February 21, 2019
Prebid.org’s growth in 2018
In part three, our VP of Product Management, Garrett McGrath, looks back on the growth of Prebid.org in 2018.
September 25, 2018
Partnering through Open Source: How We Work with Publishers to Innovate and Build Long-Term Strategies
Rubicon Project’s customized Prebid solution helps partners drive better monetization with complete transparency and flexibility.
October 3, 2017
Prebid.org is committed to open source header bidding
Join the movement to make open-source header bidding the future of publisher monetization
March 16, 2017
Rubicon Project Pushes for Industry-wide Adoption of Prebid.js Open Source Wrapper in Header Bidding
Rubicon Project released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving world of header bidding.
June 22, 2015
Solving the open source problem for nToggle
Former nToggler, Ashley Penney, explains how she solved a sophistocated SaaS problem
September 19, 2011
WANTED: Single High-Volume Web Service Seeks Compatible Web Proxy
One day at the Rubicon Project we looked up and realized that we have at least three web servers, and somehow we just can’t get rid of any of them. […]