September 18, 2019
VIDEO: Partner Perspectives – Cookies
We sat down with some of our publisher partners to get their perspective on the future of identity, and how consumer privacy initiatives will impact programmatic advertising.
September 17, 2019
Why Independent Ad Tech is Collaborating for the Greater Good
At this year’s DMEXCO, Rubicon Project’s Joe Prusz sat on a panel with other C-suite leaders to discuss collaboration in ad tech.
July 29, 2019
The Case for First-Party, Community-Driven Identity
The rise of open source and standardization in publisher-facing ad tech provides a unique opportunity to move towards a first-party, community-driven Identity model where first-party cookies work for everyone.
July 25, 2019
The Hack that Became a Standard: Header Bidding Grows Up
Rubicon Project's Heather Carver understands the struggle publishers have had with implementing header bidding, and has seen the difficult path to implementation they've experienced. Now, with Demand Manager, Rubicon Project has packaged Prebid as a service to eliminate these obstacles and put control right back in the hands of publishers. This exclusive interview uncovers how these issues were discovered and what Rubicon Project is doing to transform this industry standard.
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
June 19, 2019
Rubicon Project’s Transparency Call to Arms
This interview on transparency and the future of programmatic with Rubicon Project CEO Michael Barrett first appeared in MediaVillage on June 17, 2019. Michael Barrett’s greatest surprise since joining Rubicon […]
June 12, 2019
Faster Exchange, Better Performance
Demand Manager offers programmatic publishers the control and insights to manage demand faster, improving the user experience.
June 11, 2019
Programmatic for Publishers: 5 Myths Debunked
5 myths about programmatic selling and how Rubicon Project helps publishers monetize with Prebid
May 29, 2019
The Arrival of Enterprise Header Bidding
The next phase in header bidding delivers Demand Manager, an enterprise solution through Prebid that ultimately enhances supply path optimization.
May 28, 2019
Open Source Wrappers: the “Switzerland” of Header Bidding
Prebid has taken strides to light up the media supply chain by providing neutral, open source, programmatic solutions that drive demand for publishers.
May 22, 2019
What the Move to Server-Side Means for Adtech
The Move to Server-Side Promises Ubiquitous Connectivity
May 15, 2019
The Benefits of Managed Service in a Server-Skewing World
Before the shift to server-side, client-side hosting promises to float publishers in the interim. But with it comes the need for a managed service solution. Here’s why.
May 14, 2019
Michael Barrett describes how Demand Manager could impact the evolution of ad tech.
May 13, 2019
Header Bidding’s Path to Maturity…and the Road Ahead
From Complexity to Simplicity. How can publishers implement header bidding with ease? This article was originally published by MediaVillage.com on May 9, 2019. How We Got Here. The origins of the […]
May 9, 2019
Why Prebid Makes the Header More Relevant Than Ever
With Demand Manager, Rubicon Project offers publishers Prebid-as-service, bringing a new level of control and simplicity to header bidding.
May 7, 2019
Prebid Tools, A Hot Take with Phil Meyer
Phil Meyer explains how new Prebid Tools are giving publishers more control over how they monetize.
May 2, 2019
Prebid for the People, A Hot Take with Phil Meyer
Phil Meyer explains how new tools are making Prebid more accessible to business people.
April 8, 2019
Alex Smith on the Future of Prebid Mobile
Rubicon Project’s Alex Smith, chairperson at Prebid.org, explains how Prebid Mobile is growing in value for mobile publishers.
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
March 27, 2019
The Challenges of Prebid Mobile, A Hot Take with Alex Smith
Why Should Developers Adopt Prebid Mobile? It’s no secret the ad tech industry is constantly racing towards better performance, and Prebid mobile has emerged as one of the best ways […]
March 7, 2019
The Future of Header Bidding
Key takeaways from Prebid.org’s Leadership Summit at Mobile World Congress Summarized from a recap by our friends at Marfeel
February 27, 2019
Why is this an exciting time for Rubicon Project
In part 1 of this series, our Head of EMEA, James Brown, shares why Rubicon Project is well-positioned for the shift in programmatic between publishers and buyers.
February 25, 2019
Our current and future relationship with Prebid.org
Part 4 of this series, Garrett McGrath, our VP of Product Management discusses Rubicon Project’s current and future relationship with Prebid.org
February 21, 2019
Prebid’s Growth in 2019
In Part II of a two-part series, we look at how increasing demand for transparent, open-source technology, Prebid’s poised for significant growth in 2019. As Prebid “grows up,” new tools and services are evolving to optimize the existing technology for publishers.
February 21, 2019
Prebid.org’s growth in 2018
In part three, our VP of Product Management, Garrett McGrath, looks back on the growth of Prebid.org in 2018.
September 25, 2018
Partnering through Open Source: How We Work with Publishers to Innovate and Build Long-Term Strategies
Rubicon Project’s customized Prebid solution helps partners drive better monetization with complete transparency and flexibility.
October 3, 2017
Prebid.org is committed to open source header bidding
Join the movement to make open-source header bidding the future of publisher monetization
March 16, 2017
Rubicon Project Pushes for Industry-wide Adoption of Prebid.js Open Source Wrapper in Header Bidding
Rubicon Project released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving world of header bidding.
June 22, 2015
Solving the open source problem for nToggle
Former nToggler, Ashley Penney, explains how she solved a sophistocated SaaS problem
September 19, 2011
WANTED: Single High-Volume Web Service Seeks Compatible Web Proxy
One day at the Rubicon Project we looked up and realized that we have at least three web servers, and somehow we just can’t get rid of any of them. […]