September 10, 2019
At DMEXCO, leaders will unpack how open source can bring greater trust and transparency to the digital economy.
September 9, 2019
Building Out Header Bidding Solutions Across Platforms
As header bidding solutions emerge across platforms, they must meet these three criteria to best serve mobile-first publishers.
August 14, 2019
Programmatic in LATAM
Patrizio Zanatta, SVP LATAM, talks about how Rubicon Project has shaped the programmatic market in the Latin America region.
August 12, 2019
Partner Perspectives with BuzzFeed’s Michele DeVine
What trends are programmatic partners like BuzzFeed focused on? Michele DeVine at BuzzFeed gave us her partner perspective.
August 8, 2019
Impact of SPO in ANZ
Rohan Creasey talks about the impact of SPO in ANZ, and why so many buyers in Australia and New Zealand have chosen to partner with The Rubicon Project.
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
July 17, 2019
Pragmatic Programmatic: Ads.cert
Hrishi Deodhar, Lead Solutions Engineer, delineates the evolution of ads.cert from ads.txt and how it will affect programmatic trading.
June 24, 2019
Three members of Rubicon Project’s Account Services team offer their thoughts on partnering with publisher clients to address ad tech challenges.
June 20, 2019
Three members of Rubicon Project’s Account Services team offer their take on how to build strong relationships with ad tech clients.
June 13, 2019
7 Events to Make the Most of Your Cannes Lions Experience
The Cannes Lions Festival jam-packs the latest in creative marketing innovation. These top picks in programmatic will help you maximize your time.
June 3, 2019
Michael Barrett on SPO
Michael Barrett gives us his take on SPO – Supply Path Optimization – and how it’s transforming the programmatic landscape.
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising. VIDEO […]
May 29, 2019
The Arrival of Enterprise Header Bidding
The next phase in header bidding delivers Demand Manager, an enterprise solution through Prebid that ultimately enhances supply path optimization.
May 28, 2019
Open Source Wrappers: the “Switzerland” of Header Bidding
Prebid has taken strides to light up the media supply chain by providing neutral, open source, programmatic solutions that drive demand for publishers.
May 15, 2019
The Benefits of Managed Service in a Server-Skewing World
Before the shift to server-side, client-side hosting promises to float publishers in the interim. But with it comes the need for a managed service solution. Here’s why.
May 7, 2019
Prebid Tools, A Hot Take with Phil Meyer
Phil Meyer explains how new Prebid Tools are giving publishers more control over how they monetize.
April 30, 2019
How Does Rubicon Project Educate Buyers and Sellers?
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about educating partners.
April 24, 2019
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about industry challenges with Jack Hershman at AdWeek Europe.
April 16, 2019
One-to-One at Scale
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about the growth of programmatic with Jack Hershman at AdWeek Europe.
April 15, 2019
Ads Impact: Making Marketing a Force for Good
Rubicon Project is committed to community involvement by donating billions of impressions to non-profits & PSAs. This article on our Ads Impact partnership was originally published by MediaMath on April 15, […]
April 2, 2019
Programmatic Growing Up – Insights from Advertising Week Europe
Nearly 40,000 ad industry professionals convened in London for Advertising Week Europe, and there were key takeaways for programmatic buyers in terms of how they can enrich relationships and drive […]
February 21, 2019
Prebid’s Growth in 2019
In Part II of a two-part series, we look at how increasing demand for transparent, open-source technology, Prebid’s poised for significant growth in 2019. As Prebid “grows up,” new tools and services are evolving to optimize the existing technology for publishers.
June 12, 2018
Why Placement-Level Viewability Metrics are Better for Sellers and Buyers
Our new partnership with Moat delivers advanced, placement-level viewability metrics on all display and VPAID video (desktop and mobile web) inventory
September 28, 2017
Rubicon Project Teams Up with the Ad Council to Distribute Public Service
Collaboration Enables Social Good Campaigns to Reach Approximately 1 Billion People at No Cost LOS ANGELES – September 28, 2017 – Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, […]
July 13, 2017
Rubicon Project Partners with Kiip to Automate Mobile In-App Rewarded Inventory
Kiip, a leading mobile marketing and monetization platform, has partnered with Rubicon Project to bring the power of automation to its highly engaging “Moments” platform.
July 21, 2016
Nucleus Marketing Solutions Selects Rubicon Project To Power Largest Premium News Publisher Alliance In The U.S.
Nucleus Marketing Solutions announced it has joined forces with Rubicon Project to power the launch of the premier news publisher alliance in the United States.
May 31, 2016
DELTA Publisher Alliance, Japan’s First Publisher Co-operative, Launches Partnership With Rubicon Project
Partnership marks the 12th co-operative worldwide powered by the global technology company
January 25, 2016
Rubicon Project Launches Programmatic TV Partnership With AdMore
Rubicon Project’s Orders Platform will enable marketers to reach linear-TV audiences in more than 100 million Nielsen-monitored homes nationwide LOS ANGELES, CA – January 25, 2016 – Rubicon Project (NYSE: […]
January 7, 2016
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES, Jan. 07, 2016 – Zynga (Nasdaq:ZNGA), a leading social game developer, and Rubicon […]
September 3, 2015
Rubicon Project’s Automation Technology To Power Out-Of-Home Advertising
Partnership with UK’s BITPOSTER Launches Rubicon Project’s Expansion Into Fast Growing Out-of-Home Market
June 23, 2015
Rubicon Project Taps Moat As Preferred Buyer Video Viewability Partner
Partnership deepens analytics, viewability and performance insights to help advertisers better optimize their campaigns
June 2, 2015
InMobi And Rubicon Project Enable Programmatic Buying Of Native And Video Inventory On Mobile
The InMobi Exchange, Powered by Rubicon Project, Supports Today’s Most Innovative and In-Demand Advertising Formats – at Scale
March 4, 2015
Rubicon Project Launches Mobile Native Ad Server Together With InMobi
Enables Premium Publishers and App Developers to Deliver Native Advertising Campaigns across All Sales Channels – Direct and Indirect