June 12, 2020
As our employees continue adapting to a life of social distancing, we wanted to know how Vanessa Farrar and Coleman Lee are handling the new normal.
May 28, 2020
How Demand Manager Helps Improve Header Bidding Outcomes
Core features of Demand Manager improve client-side for publishers
May 20, 2020
What are the perks of utilizing PMPs?
Paul Bannister, EVP, CafeMedia, discusses the perks of utilizing PMPs, and why it's important for today's publishers to offer unique value to buyers.
May 13, 2020
PG & PMP Strategies
Ashley Wheeler, VP Account Management at The Rubicon Project, discusses some popular monetization strategies for programmatic sellers.
May 11, 2020
Using a Scalpel, Not a Sledgehammer to Optimize Supply Chains
When using Sellers.json and schain to improve transparency for buyers, it’s important each supplier is evaluated independently.
May 4, 2020
How Do Sellers.Json and Schain Improve Transparency for Buyers?
How sellers.json and schain improve transparency for buyers.
April 22, 2020
What are your thoughts on SPO?
Wil Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director, Business Development at Verizon Media, discuss Supply Path Optimization (SPO) and how buyers can work with their partners to discover which supply paths make sense for them.
April 13, 2020
The Future of Demand Manager
Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, details her vision for Demand Manager, and how she sees the solution evolving throughout 2020.
April 8, 2020
What is your biggest focus for 2020?
Rubicon partners reveal their biggest focus for 2020, and how programmatic trends are influencing their business.
April 6, 2020
Value of Demand Manager
Ashlee Roenigk, VP, Revenue Solutions at Rubicon Project, explains the value of Demand Manager for publishers.
March 27, 2020
Quarantine Q&A: How Some of Our Americas Employees Are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.
March 26, 2020
Rubicon Project Joins Initiative to Fill Ad Space with COVID-19 PSAs
Rubicon Project joins Amobee in supporting a COVID-19 PSA to fight misinformation.
March 25, 2020
How Publishers Can Contribute to Prebid.org
Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, fills us in on the future of Prebid, and how industry leaders are collaborating to drive publisher monetization.
March 23, 2020
What will be the biggest adtech trends in 2020?
Will Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director Business Development at Verizon Media, discuss current tech trends including consolidation, SPO and Demand Manager.
March 18, 2020
Partner Perspectives: Prebid and Demand Manager
Publisher partners Steve Bagdasarian, General Manager of PCH Media, and Michele DeVine, Senior Director of Programmatic Partnerships at BuzzFeed, explain how Prebid and Demand Manager have helped them improve their monetization strategy.
March 17, 2020
Keeping People Safe and Our Business Running
At Rubicon Project, we’re doing all we can to protect the health of our partners, clients, and employees while supporting programmatic publishers and buyers. Learn about our company’s response to Coronavirus/Covid-19.
March 16, 2020
How is LiveRamp preparing for the elimination of third-party cookies?
Travis Clinger, VP Global Strategy and Partnerships at Live Ramp, discusses how his company is preparing for the future with a focus on first party identity, and why publishers can benefit from building relationships with consumers.
March 9, 2020
Partner Perspectives: SPO Criteria
What are the most important criteria for SPO? Rubicon Project partners Marc Grabowski, EVP Global Supply at Criteo, Jason Randall, CIO at Amnet, and Tim Sims, SVP of Inventory Partnerships at The Trade Desk, detail the criteria they use for SPO, highlighting the importance of innovative buyer tools and global scale, data, flexibility and partnership.
March 4, 2020
How important is Prebid?
Amanda Martin, Vice President Enterprise Partnerships at Goodway Group, offers her thoughts on the importance of Prebid and how it has enhanced publisher independence and control.
March 3, 2020
Partner Perspectives: Estimated Market Rate
Rubicon partners Tim Sims, SVP of Inventory Partnerships at The Trade Desk, Oliver Whitten, Chief Operating Officer at Ad Form, Adam Schenkel, SVP of Commercial Development at GumGum, and Peter Turner, Senior Manager of Partnership at LinkedIn, offer their thoughts on the value of Estimated Market Rate (EMR), and what it has meant for their business.
March 2, 2020
5 Programmatic Sessions to Attend at AdWeek LatAm
Advertising Week Latin America offers attendees a glimpse at what’s next for programmatic advertising. Here are 5 sessions you should catch.
February 25, 2020
2020 Programmatic Trends for Agency Buyers
Agency Buyers are looking ahead to growth in 2020, with more SPO, rising demand for PG and CTV, and collaboration around identity.
February 20, 2020
Partner Perspectives: How Do You Think About SPO?
Rubicon partners from The Trade Desk, Havas, LinkedIn, IBM Watson and GumGum discuss how they view Supply Path Optimization (SPO).
February 19, 2020
2020 Programmatic Trends for Publishers – Part 1
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
February 12, 2020
2020 Programmatic Trends for Europe
Adtech has a lot to look forward to in 2020, including broader focus on privacy and data, a greater spirit of collaboration, audio, identity, and well-being.
February 10, 2020
2020 Trends in Header Bidding
Rubicon Project’s Demand Manager gains traction in 2020, while open source header bidding grows more sophisticated and publishers become key players in Prebid.org.
February 5, 2020
What does the future of PMPs look like?
Some of our publisher and buyer partners talk about the future of private marketplaces, and what PMPs mean to their business.
January 28, 2020
AdExchanger’s Industry Preview Explores What’s In Store for 2020
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
January 27, 2020
Inventory Quality at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality and Security, talks about how Rubicon Project safeguards buyers by proactively vetting publishers, and screening inventory both manually and automatically.
January 21, 2020
How important is PG for your business?
Depan Ravalia, Digital Operations Director, News UK, and Christian Waurich, Director Programmatic Supply at Publicis Media, discuss the challenges and opportunities of Programmatic Guaranteed, and how they plan to leverage PG in the future.
January 16, 2020
Programmatic Resolutions for 2020
With the start of a New Year, these resolutions put full focus on collaboration, transparency, and ad quality.
January 8, 2020
Programmatic sellers look ahead to 2020
Rubicon sellers Ollie Steele of Ebay and Depan Ravalia of News UK talk about their business focus for 2020.
January 6, 2020
The Importance of Privacy
In this new video, CRO Joe Prusz explains why Privacy is a core value at Rubicon Project, and why it's so important to appreciate the consumer as the industry moves forward.
January 2, 2020
Identity Takes Center Focus at CES 2020
Identity will be front and center at this year’s CES trade show.
January 1, 2020
Happy New Year from Rubicon Project
We look forward to an exciting and fruitful 2020.
December 20, 2019
Happy Holidays from Rubicon Project
As we round out 2019, we'd like to thank you for your continued partnership. We wish you all the best and look forward to a wonderful new year.
December 18, 2019
Programmatic buyers look ahead to 2020
Rubicon partners Martin Van Der Meij of Wavemaker, David Newman of Dentsu Aegis Network, Miguel Nieto Amesti of Havas, Alice Ansidei of Mindshare, Jon Levinson of Adobe Advertising Cloud, Ari Paparo of Beeswax, Christian Waurich of Publicis Media, and Dan Larden of Infectious Media discuss their company's focus for 2020.
December 17, 2019
2020 Vision: Where Programmatic Pros are Focusing in the New Year
We asked programmatic pros about key areas where their business will be focused in the new year. Their responses ranged from new formats and data science, to partnership and supply path optimization.
December 11, 2019
Increasing Monetization in a Mobile App World
Less Mediation, More Monetization. How Rubicon Project is helping buyers access premium mobile supply for programmatic monetization.
December 10, 2019
What does the future of SPO look like?
Rubicon partners Ollie Steele from Ebay, Martin Van Der Meij from Wavemaker, and David Newman from Dentsu Aegis Network discuss how SPO has influenced transparency, why marketplace fees may disappear, and forming deeper programmatic partnerships.
December 9, 2019
Why PG works for Adform
Oliver Whitten, Chief Operating Officer at Adform, explains how his company is evolving into an integrated advertising platform, and explains why programmatic guaranteed (PG) is a natural fit.
December 5, 2019
Supply Path Optimization (SPO) at Havas
Andrew Goode, EVP Head of Programmatic at Havas, explains what he's learned by going through the process of Supply Path Optimization over the past year.
December 4, 2019
SPO Playbook: How to Tackle SPO
Buyers can tackle Supply Path Optimization (SPO) in three simple phases: Plan, Consolidate, and Partner.
December 3, 2019
What’s the most practical ID solution for the programmatic industry?
In this new video, Rubicon partners from Beeswax, Infectious Media, and Havas discuss the industry's collaboration on Universal ID, and offer their thoughts on the most practical solutions.
November 27, 2019
Happy Thanksgiving from Rubicon Project
As we prepare to give thanks for a great year, we hope you enjoy the holidays with your family and friends. Happy Thanksgiving!
November 21, 2019
How are you evaluating your SPO options?
Ari Paparo, CEO Beeswax, explains how his incentives are aligned with his customers, and how he's working with partners to eliminate waste. Dan Larden, Global Strategic Partner, Infectious Media, talks about synthesizing data from buying platforms and suppliers to automate SPO decisions.
November 18, 2019
VIDEO: Prebid, Identity, and SPO with PCH’s Steve Bagdasarian
Steve Bagdasarian, General Manager at PCH Media, discusses how his company is taking advantage of Prebid and becoming a leader in the identity space.
November 14, 2019
VIDEO: Supply Path Optimization with Amnet
Jason Randall, Chief Technology Officer at Amnet, discusses his approach to Supply Path Optimization, how Amnet is moving the industry forward, and how PG and PMPs impact his business.
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
November 12, 2019
How App-Ads.txt Promotes Brand Safety
In this new video, John Clyman discusses Rubicon Project's commitment to app-ads.txt, and explains why it's important for all players in the programatic supply chain to work together for brand safety.
November 11, 2019
VIDEO: Partner Perspectives with LinkedIn
Peter Turner, Senior Manager of Partnerships at LinkedIn, talks about current trends in programmatic advertising, his company's focus for 2019, and how they think about Supply Path Optimization.
November 5, 2019
VIDEO: Partner Perspectives with Dotdash
Sara Badler, SVP Programmatic & Revenue Strategy at Dotdash, discusses some industry trends she's seen this year, and why programmatic guaranteed is important to her business.
November 4, 2019
How do you think about SPO for your business?
Rubicon Project partners discuss their approach to supply path optimization, and the best way to create value in the programmatic supply path.
October 31, 2019
SPO Playbook: How to Achieve Better Buyer Outcomes with Supply Path Optimization
Supply Path Optimization is a critical step for buyers to achieve better outcomes in the new programmatic landscape. Here’s how to begin consolidation.
October 24, 2019
Partner Perspectives: The Future of Identity
We asked a few of our partners for their thoughts on the future of identity in the programmatic world. Their ideas span from the resurgence of contextual advertising to open source Prebid solutions.
October 23, 2019
VIDEO: Demand Manager with Auto Trader’s Richard Robinson
Richard Robinson, Head of Programmatic Sales, UK, at Auto Trader, talks about how things have changed for the business since he implemented Prebid header bidding with Demand Manager.
October 22, 2019
Partner Perspectives: Havas
Andrew Goode, EVP Head of Programmatic at Havas Media, talks about the industry's trend towards transparency, and how programmatic guaranteed has impacted his business.
October 16, 2019
VIDEO: Programmatic Identity with News UK
Ben Walmsley, Commercial Director, Publishing at News UK, comments on the inevitability of the third-party cookie's demise, and why it's imperative for the programmatic industry to start preparing.
October 10, 2019
VIDEO: 2020 Vision with MediaMath’s Shaun Lin
Shaun Lin, Director of Global Supply Partnerships at MediaMath, explains how MediaMath is working to create an accountable and addressable supply chain.
October 8, 2019
Video: Partner Perspectives with Simpli.fi
Frost Prioleau, CEO of Simpli.fi, discusses how industry trends have influenced his business, and the three different types of transparency essential in today's programmatic marketplace.
October 3, 2019
How LATAM Markets are Using Programmatic to Ramp Up Growth
As internet penetration increases in Latin America, so do programmatic ad budgets.
September 30, 2019
Video: Partner Perspectives with MobileFuse
In this new video, Ken Harlan, Founder and CEO of MobileFuse, discusses his company's focus for 2019, and why he predicts big growth for Private Marketplaces.
September 25, 2019
VIDEO: Partner Perspectives With IBM Watson
In our ongoing Partner Perspectives series, Felix Zeng, Head of Programmatic Sales at IBM Watson Advertising, talks about emerging programmatic formats, and why he's chosen to partner with a select group of large SSPs.
September 19, 2019
4 Events Supporting a More Female Future During Advertising Week NY
Media has been heavily dominated by men for years. These sessions at Advertising Week NY uncover how to ensure the future is female.
September 18, 2019
VIDEO: Partner Perspectives – Cookies
We sat down with some of our publisher partners to get their perspective on the future of identity, and how consumer privacy initiatives will impact programmatic advertising.
September 10, 2019
5 DMEXCO Sessions You Shouldn’t Miss
At DMEXCO, leaders will unpack how open source can bring greater trust and transparency to the digital economy.
September 9, 2019
Building Out Header Bidding Solutions Across Platforms
As header bidding solutions emerge across platforms, they must meet these three criteria to best serve mobile-first publishers.
August 14, 2019
Programmatic in LATAM
Patrizio Zanatta, SVP LATAM, talks about how Rubicon Project has shaped the programmatic market in the Latin America region.
August 12, 2019
VIDEO: Partner Perspectives with BuzzFeed’s Michele DeVine
What trends are programmatic partners like BuzzFeed focused on? Michele DeVine at BuzzFeed gave us her partner perspective.
August 8, 2019
Impact of SPO in ANZ
Rohan Creasey talks about the impact of SPO in ANZ, and why so many buyers in Australia and New Zealand have chosen to partner with The Rubicon Project.
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
July 17, 2019
Pragmatic Programmatic: Ads.cert
Hrishi Deodhar, Lead Solutions Engineer, delineates the evolution of ads.cert from ads.txt and how it will affect programmatic trading.
June 24, 2019
Three members of Rubicon Project’s Account Services team offer their thoughts on partnering with publisher clients to address ad tech challenges.
June 20, 2019
Three members of Rubicon Project’s Account Services team offer their take on how to build strong relationships with ad tech clients.
June 13, 2019
7 Events to Make the Most of Your Cannes Lions Experience
The Cannes Lions Festival jam-packs the latest in creative marketing innovation. These top picks in programmatic will help you maximize your time.
June 3, 2019
Michael Barrett on SPO
Michael Barrett gives us his take on SPO – Supply Path Optimization – and how it’s transforming the programmatic landscape.
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising. VIDEO […]
May 29, 2019
The Arrival of Enterprise Header Bidding
The next phase in header bidding delivers Demand Manager, an enterprise solution through Prebid that ultimately enhances supply path optimization.
May 28, 2019
Open Source Wrappers: the “Switzerland” of Header Bidding
Prebid has taken strides to light up the media supply chain by providing neutral, open source, programmatic solutions that drive demand for publishers.
May 15, 2019
The Benefits of Managed Service in a Server-Skewing World
Before the shift to server-side, client-side hosting promises to float publishers in the interim. But with it comes the need for a managed service solution. Here’s why.
May 7, 2019
Prebid Tools, A Hot Take with Phil Meyer
Phil Meyer explains how new Prebid Tools are giving publishers more control over how they monetize.
April 30, 2019
How Does Rubicon Project Educate Buyers and Sellers?
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about educating partners.
April 24, 2019
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about industry challenges with Jack Hershman at AdWeek Europe.
April 16, 2019
One-to-One at Scale
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about the growth of programmatic with Jack Hershman at AdWeek Europe.
April 15, 2019
Ads Impact: Making Marketing a Force for Good
Rubicon Project is committed to community involvement by donating billions of impressions to non-profits & PSAs. This article on our Ads Impact partnership was originally published by MediaMath on April 15, […]
April 2, 2019
Programmatic Growing Up – Insights from Advertising Week Europe
Nearly 40,000 ad industry professionals convened in London for Advertising Week Europe, and there were key takeaways for programmatic buyers in terms of how they can enrich relationships and drive […]
February 21, 2019
Prebid’s Growth in 2019
In Part II of a two-part series, we look at how increasing demand for transparent, open-source technology, Prebid’s poised for significant growth in 2019. As Prebid “grows up,” new tools and services are evolving to optimize the existing technology for publishers.
June 12, 2018
Why Placement-Level Viewability Metrics are Better for Sellers and Buyers
Our new partnership with Moat delivers advanced, placement-level viewability metrics on all display and VPAID video (desktop and mobile web) inventory
September 28, 2017
Rubicon Project Teams Up with the Ad Council to Distribute Public Service
Collaboration Enables Social Good Campaigns to Reach Approximately 1 Billion People at No Cost LOS ANGELES – September 28, 2017 – Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, […]
July 13, 2017
Rubicon Project Partners with Kiip to Automate Mobile In-App Rewarded Inventory
Kiip, a leading mobile marketing and monetization platform, has partnered with Rubicon Project to bring the power of automation to its highly engaging “Moments” platform.
July 21, 2016
Nucleus Marketing Solutions Selects Rubicon Project To Power Largest Premium News Publisher Alliance In The U.S.
Nucleus Marketing Solutions announced it has joined forces with Rubicon Project to power the launch of the premier news publisher alliance in the United States.
May 31, 2016
DELTA Publisher Alliance, Japan’s First Publisher Co-operative, Launches Partnership With Rubicon Project
Partnership marks the 12th co-operative worldwide powered by the global technology company
January 25, 2016
Rubicon Project Launches Programmatic TV Partnership With AdMore
Rubicon Project’s Orders Platform will enable marketers to reach linear-TV audiences in more than 100 million Nielsen-monitored homes nationwide LOS ANGELES, CA – January 25, 2016 – Rubicon Project (NYSE: […]
January 7, 2016
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES, Jan. 07, 2016 – Zynga (Nasdaq:ZNGA), a leading social game developer, and Rubicon […]
September 3, 2015
Rubicon Project’s Automation Technology To Power Out-Of-Home Advertising
Partnership with UK’s BITPOSTER Launches Rubicon Project’s Expansion Into Fast Growing Out-of-Home Market
June 23, 2015
Rubicon Project Taps Moat As Preferred Buyer Video Viewability Partner
Partnership deepens analytics, viewability and performance insights to help advertisers better optimize their campaigns
June 2, 2015
InMobi And Rubicon Project Enable Programmatic Buying Of Native And Video Inventory On Mobile
The InMobi Exchange, Powered by Rubicon Project, Supports Today’s Most Innovative and In-Demand Advertising Formats – at Scale
March 4, 2015
Rubicon Project Launches Mobile Native Ad Server Together With InMobi
Enables Premium Publishers and App Developers to Deliver Native Advertising Campaigns across All Sales Channels – Direct and Indirect