May 20, 2020
Paul Bannister, EVP, CafeMedia, discusses the perks of utilizing PMPs, and why it's important for today's publishers to offer unique value to buyers.
May 13, 2020
PG & PMP Strategies
Ashley Wheeler, VP Account Management at The Rubicon Project, discusses some popular monetization strategies for programmatic sellers.
April 29, 2020
PG and PMP for Sellers
Ashley Wheeler, VP Account Management at The Rubicon Project, talks about the seller benefits of PG and PMP, and how The Rubicon Project has made these deals more effective.
February 5, 2020
What does the future of PMPs look like?
Some of our publisher and buyer partners talk about the future of private marketplaces, and what PMPs mean to their business.
November 14, 2019
VIDEO: Supply Path Optimization with Amnet
Jason Randall, Chief Technology Officer at Amnet, discusses his approach to Supply Path Optimization, how Amnet is moving the industry forward, and how PG and PMPs impact his business.
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
July 23, 2019
Better Deal Outcomes For Buyers
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project drives better deal outcomes for buyers, and what kind of programmatic deals are best for curation, targeting, priority and guarantees.
July 18, 2019
Rubicon Project Helps Raise the Curtain on Audio Programmatic
As digital audio audiences grow, publishers and buyers are turning to audio programmatic ad buying using real-time marketplaces and online platforms to transact inventory.
July 16, 2019
More Valuable Deals
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project is innovating to create more valuable deals.
July 9, 2019
Deals for Emerging Formats
Senior Director of Product Management Steve Hulkower explains why programmatic deals for emerging formats have different use cases, and need to be tailored to match the opportunity.
June 18, 2019
Evolution of the PMP UI
Senior Director of Product Management Steve Hulkower discusses The Rubicon Project’s role in pioneering Private Marketplaces, and the new Deals UI being developed to meet the needs of a changing […]
February 4, 2019
Industry Challenges Customers will Face in 2019
In part two of the series, Joe Prusz predicts challenges our customers may face in 2019
March 19, 2018
Meet your KPIs in a header bidding world
Header bidding has completely changed the auction landscape and now buyers need new strategies to continue winning.
December 16, 2016
Clear Channel Outdoor Americas Launches First Nationwide Programmatic Solution in U.S. for Out Of Home Ad Buying Powered by Rubicon Project’s Private Marketplace
Automated Digital Billboard Purchasing Meets Marketers’ Demands by Tapping into Audience-Driven Data that Integrates OOH into the Broader Programmatic Media Ecosystem, Enabling Smarter and Easier Buys
August 30, 2016
Flipboard Launches Premium Private Marketplace; Selects Rubicon Project to Automate Buying of Mobile Ad Inventory
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world.
October 29, 2015
An interview with Ziff Davis on automated advertising
Here's what one of the leaders in tech, Ziff Davis, has to say about automated advertising
July 16, 2015
An interview with Immediate Media
We sit down with the Director of Digital Revenue & Operations at Immediate Media to find out how they achieved phenomenal growth in its programmatic business
April 29, 2015
How brands can get started using private exchanges
Tips on how to get the most out of your customer data
December 16, 2014
Q&A: Publicitas CTO David Klement
Let's dig in and find out more about Publicitas' approach to advertising automation
November 4, 2014
Q&A: Business Insider UK
Europe MD Julian Childs opens up about data and private marketplaces
August 27, 2014
Rubicon Project Selected To Power Global Exchange For International Media Group, Future PLC
"Advertisers to access global inventory from sites including T3, Total Film and PC Gamer Direct orders can be targeted in each geographic location"
August 27, 2014
We catch up with the Director of Programmatic, Gerson Barnett
April 17, 2013
Q&A: VivaKi UK Product Director Danny Hopwood
We caught up with VivaKi to discuss PMPs, first party data and what's next for automated trading
February 5, 2013
eBay opens up about PMPs
We catch up with eBay UK Head of Programmatic, Guy Jones, on his private marketplace strategies
December 11, 2012
Q&A with News Limited on PMP deals
Q&A with News Limited on PMP deals
November 27, 2012
News Limited PMPs now powered by Rubicon Project
Leading Australian publisher News Limited has made its real time trading and PMP offerings are now powered by Rubicon Project