Prebid



Thought Leadership
June 25, 2020
The Questionable Future of IDFA Reinforces the Need for First-Party, Community-Driven Identity Solutions
The transformation of how user identification and privacy work in the digital economy has been underway for several months now. The way in which the digital advertising industry collectively held […]
Thought Leadership
April 13, 2020
The Future of Demand Manager
Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, details her vision for Demand Manager, and how she sees the solution evolving throughout 2020.
Thought Leadership
April 6, 2020
Value of Demand Manager
Ashlee Roenigk, VP, Revenue Solutions at Rubicon Project, explains the value of Demand Manager for publishers.
Thought Leadership
March 25, 2020
How Publishers Can Contribute to Prebid.org
Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, fills us in on the future of Prebid, and how industry leaders are collaborating to drive publisher monetization. 
Thought Leadership
March 18, 2020
Partner Perspectives: Prebid and Demand Manager
Publisher partners Steve Bagdasarian, General Manager of PCH Media, and Michele DeVine, Senior Director of Programmatic Partnerships at BuzzFeed, explain how Prebid and Demand Manager have helped them improve their monetization strategy.
Thought Leadership
March 4, 2020
How important is Prebid?
Amanda Martin, Vice President Enterprise Partnerships at Goodway Group, offers her thoughts on the importance of Prebid and how it has enhanced publisher independence and control.
Thought Leadership
February 25, 2020
2020 Programmatic Trends for Agency Buyers
Agency Buyers are looking ahead to growth in 2020, with more SPO, rising demand for PG and CTV, and collaboration around identity.
Thought Leadership
February 19, 2020
2020 Programmatic Trends for Publishers – Part 1
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
Thought Leadership
February 12, 2020
2020 Programmatic Trends for Europe
Adtech has a lot to look forward to in 2020, including broader focus on privacy and data, a greater spirit of collaboration, audio, identity, and well-being.
Thought Leadership
February 10, 2020
2020 Trends in Header Bidding
Rubicon Project’s Demand Manager gains traction in 2020, while open source header bidding grows more sophisticated and publishers become key players in Prebid.org.
Thought Leadership
February 4, 2020
Programmatic Predictions for 2020 in Japan
Shien Zhu, Country Manager, Japan at Rubicon Project, gave us his 2020 programmatic predictions for the Japanese market.
Thought Leadership
February 3, 2020
How Prebid’s User ID Module Empowers Publishers
The Prebid User ID Module lets publishers standardize identity on their terms, which improves audience targeting, monetization, and delivers a better user experience.
Thought Leadership
December 11, 2019
Increasing Monetization in a Mobile App World
Less Mediation, More Monetization. How Rubicon Project is helping buyers access premium mobile supply for programmatic monetization.
Thought Leadership
November 18, 2019
VIDEO: Prebid, Identity, and SPO with PCH’s Steve Bagdasarian
Steve Bagdasarian, General Manager at PCH Media, discusses how his company is taking advantage of Prebid and becoming a leader in the identity space.
Thought Leadership
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
Thought Leadership
November 6, 2019
VIDEO: How Demand Manager Helps Implement Prebid
Robert Martinez, Software Engineer at Rubicon Project, explains how Demand Manager makes it simple for publishers to implement and manage Prebid.
Thought Leadership
October 30, 2019
VIDEO: How Should Publishers Implement Prebid?
In this new video, Software Engineer Robert Martinez talks about the best way for publishers to implement Prebid, and explains how new tools for Prebid evolve from customer feedback. 
Thought Leadership
October 28, 2019
VIDEO: The Evolution of Demand Manager
CRO Joe Prusz explains how Rubicon Project's Demand Manger can help programmatic publishers increase their yield, and what exciting developments they have to look forward to. 
Thought Leadership
October 24, 2019
Partner Perspectives: The Future of Identity
We asked a few of our partners for their thoughts on the future of identity in the programmatic world. Their ideas span from the resurgence of contextual advertising to open source Prebid solutions.
Thought Leadership
October 23, 2019
VIDEO: Demand Manager with Auto Trader’s Richard Robinson
Richard Robinson, Head of Programmatic Sales, UK, at Auto Trader, talks about how things have changed for the business since he implemented Prebid header bidding with Demand Manager.
Thought Leadership
August 21, 2019
LATAM Trends
SVP LATAM Patrizio Zanatta reports on the latest programmatic trends in Latin America, and explains why LATAM publishers are all about video. 
July 29, 2019
The Case for First-Party, Community-Driven Identity
The rise of open source and standardization in publisher-facing ad tech provides a unique opportunity to move towards a first-party, community-driven Identity model where first-party cookies work for everyone.
Thought Leadership
July 25, 2019
The Hack that Became a Standard: Header Bidding Grows Up
Rubicon Project's Heather Carver understands the struggle publishers have had with implementing header bidding, and has seen the difficult path to implementation they've experienced. Now, with Demand Manager, Rubicon Project has packaged Prebid as a service to eliminate these obstacles and put control right back in the hands of publishers. This exclusive interview uncovers how these issues were discovered and what Rubicon Project is doing to transform this industry standard.
Thought Leadership
June 19, 2019
Rubicon Project’s Transparency Call to Arms
This interview on transparency and the future of programmatic with Rubicon Project CEO Michael Barrett first appeared in MediaVillage on June 17, 2019.  Michael Barrett’s greatest surprise since joining Rubicon […]
Thought Leadership
June 12, 2019
Faster Exchange, Better Performance
Demand Manager offers programmatic publishers the control and insights to manage demand faster, improving the user experience.
Thought Leadership
June 11, 2019
Programmatic for Publishers: 5 Myths Debunked
5 myths about programmatic selling and how Rubicon Project helps publishers monetize with Prebid
Thought Leadership
May 29, 2019
The Arrival of Enterprise Header Bidding
The next phase in header bidding delivers Demand Manager, an enterprise solution through Prebid that ultimately enhances supply path optimization.
Thought Leadership
May 28, 2019
Open Source Wrappers: the “Switzerland” of Header Bidding
Prebid has taken strides to light up the media supply chain by providing neutral, open source, programmatic solutions that drive demand for publishers.
Thought Leadership
May 22, 2019
What the Move to Server-Side Means for Adtech
The Move to Server-Side Promises Ubiquitous Connectivity
Thought Leadership
May 15, 2019
The Benefits of Managed Service in a Server-Skewing World
Before the shift to server-side, client-side hosting promises to float publishers in the interim. But with it comes the need for a managed service solution. Here’s why.
Thought Leadership
May 14, 2019
Industry Shifts
Michael Barrett describes how Demand Manager could impact the evolution of ad tech.
Thought Leadership
May 13, 2019
Header Bidding’s Path to Maturity…and the Road Ahead
From Complexity to Simplicity.  How can publishers implement header bidding with ease? This article was originally published by MediaVillage.com on May 9, 2019. How We Got Here. The origins of the […]
Press Releases
May 9, 2019
With Demand Manager, Rubicon Project Introduces Prebid as a Service
Now in Private Beta, Demand Manager™ Brings Simplicity and Control to Header Bidding for Publishers
Thought Leadership
May 9, 2019
Why Prebid Makes the Header More Relevant Than Ever
With Demand Manager, Rubicon Project offers publishers Prebid-as-service, bringing a new level of control and simplicity to header bidding.
Thought Leadership
May 7, 2019
Prebid Tools, A Hot Take with Phil Meyer
Phil Meyer explains how new Prebid Tools are giving publishers more control over how they monetize.
Thought Leadership
May 2, 2019
Prebid for the People, A Hot Take with Phil Meyer
Phil Meyer explains how new tools are making Prebid more accessible to business people.
Thought Leadership
April 8, 2019
Alex Smith on the Future of Prebid Mobile
Rubicon Project’s Alex Smith, chairperson at Prebid.org, explains how Prebid Mobile is growing in value for mobile publishers.
Thought Leadership
March 27, 2019
The Challenges of Prebid Mobile, A Hot Take with Alex Smith
Why Should Developers Adopt Prebid Mobile? It’s no secret the ad tech industry is constantly racing towards better performance, and Prebid mobile has emerged as one of the best ways […]
Thought Leadership
March 21, 2019
Automation with a Personal Touch
Rubicon Project’s Ashley Wheeler dishes on how human insights and “white glove” service can differentiate programmatic partnerships. This article was originally published by MediaVillage.com on March 20, 2019. Let’s face […]
Thought Leadership
March 15, 2019
Driving Innovation to Smash Glass Ceilings
Women in Tech: Rubicon Project’s Alex Smith on Building a More Inclusive Team As part of our “Women in Tech” series, we spoke with Alex Smith to discover her journey […]
Thought Leadership
February 27, 2019
Why is this an exciting time for Rubicon Project
In part 1 of this series, our Head of EMEA, James Brown, shares why Rubicon Project is well-positioned for the shift in programmatic between publishers and buyers.
Thought Leadership
February 21, 2019
Prebid’s Growth in 2019
In Part II of a two-part series, we look at how increasing demand for transparent, open-source technology, Prebid’s poised for significant growth in 2019. As Prebid “grows up,” new tools and services are evolving to optimize the existing technology for publishers.
Thought Leadership
February 19, 2019
The Evolution of Prebid
Prebid’s grown significantly since its nascency. What was once a relatively small open-source initiative is now a thriving community.
Thought Leadership
January 28, 2019
The Democratization of Header Bidding
Thanks to ongoing developments in header bidding technology, our industry is entering a new phase in which the wrapper evolves into a full-featured product, complete with a user interface that makes header bidding accessible to businesspeople and engineers alike.
Thought Leadership
January 28, 2019
Pragmatic Programmatic: UK market
Steve Wing, MD UK & Nordics, discusses the opportunities, challenges and nuances of the UK digital advertising market.
Thought Leadership
January 23, 2019
Rubicon Project’s Response to the Growth of Header Bidding
Tom Kershaw discusses the growth of header bidding and how Rubicon Project has responded.
Thought Leadership
January 21, 2019
Rubicon Project’s Top Product Enhancements in 2019
CTO Tom Kershaw fills us in on the key projects he's most excited about taking on when he reviews Rubicon Project’s 2019 roadmap.
Thought Leadership
January 14, 2019
The future of prebid
CEO Michael Barrett wraps up his video series with his take on the future of Prebid
Thought Leadership
January 3, 2019
2019 Will Be the Year of Mobile… Header Bidding
In 2019, mobile header bidding will evolve from experimentation to best practice for mobile publishers.
Thought Leadership
September 25, 2018
Partnering through Open Source: How We Work with Publishers to Innovate and Build Long-Term Strategies
Rubicon Project’s customized Prebid solution helps partners drive better monetization with complete transparency and flexibility.
Thought Leadership
June 12, 2018
Around the World with Prebid: Japan and AUNZ Spotlight
Prebid goes global as publishers in Japan, Australia and New Zealand make the shift to header bidding
Thought Leadership
May 14, 2018
Four Reasons You Might Not Be Winning with Programmatic Video
Programmatic technology can turbocharge a publisher’s video ad sales, but only if the ads actually render. These four questions should get your monetization team off to a good start.
Thought Leadership
May 1, 2018
Header Bidding 3.0: The Prebid Evolution Continues
As header bidding continues to drive publisher monetization, our product team shares an update on the progress of Prebid across a variety of formats
Thought Leadership
October 3, 2017
Prebid.org is committed to open source header bidding
Join the movement to make open-source header bidding the future of publisher monetization
Press Releases
March 16, 2017
Rubicon Project Pushes for Industry-wide Adoption of Prebid.js Open Source Wrapper in Header Bidding
Rubicon Project released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving world of header bidding.
Research
March 14, 2017
Open source will win header bidding
Everything you need to know about wrapper monetization and why Prebid.js is the industry suggested wrapper for your business