Prebid



Thought Leadership
January 28, 2019
The Democratization of Header Bidding
Over the coming year, though, the industry will see a major shift when it comes to the accessibility and management of header bidding. Thanks to ongoing developments in header bidding technology and tools, our industry is entering a new phase in which the wrapper evolves into a full-featured product, complete with user interfaces that makes header bidding accessible to businesspeople and engineers alike.
Thought Leadership
January 28, 2019
Pragmatic Programmatic: UK market
Steve Wing, MD UK & Nordics, discusses the opportunities, challenges and nuances of the UK digital advertising market.
Thought Leadership
January 23, 2019
Rubicon Project’s Response to the Growth of Header Bidding
In part 3 of the series, Tom Kershaw goes over how Rubicon Project responded to the growth of header bidding.
Thought Leadership
January 21, 2019
Rubicon Project’s Top Product Enhancements in 2019
In the second part of his video series, CTO Tom Kershaw highlights key projects in Rubicon Project’s 2019 roadmap.
Thought Leadership
January 14, 2019
The future of prebid
Michael wraps up his video series with his take on the future of Prebid
Thought Leadership
January 3, 2019
2019 Will Be the Year of Mobile… Header Bidding
Header bidding represents one such key area, but not for long. It’s a space where we’ll see a tremendous amount of progress in 2019.
Thought Leadership
September 25, 2018
Partnering through Open Source: How We Work with Publishers to Innovate and Build Long-Term Strategies
Rubicon Project’s customized Prebid solution helps partners drive better monetization with complete transparency and flexibility.
Thought Leadership
June 12, 2018
Around the World with Prebid: Japan and AUNZ Spotlight
Prebid goes global as publishers in Japan, Australia and New Zealand make the shift to header bidding
Thought Leadership
May 14, 2018
Four Reasons You Might Not Be Winning with Programmatic Video
Programmatic technology can turbocharge a publisher’s video ad sales, but only if the ads actually render. There are as many different reasons for render rate challenges as there are publishers, but these four questions should get your monetization team off to a good start in terms of troubleshooting.
Thought Leadership
May 1, 2018
Header Bidding 3.0: The Prebid Evolution Continues
As header bidding continues to drive publisher monetization, our product team shares an update on the progress of Prebid across a variety of formats
Thought Leadership
October 3, 2017
Prebid.org is committed to open source header bidding
Join the movement to make open-source header bidding the future of publisher monetization
Press Releases
March 16, 2017
Rubicon Project Pushes for Industry-wide Adoption of Prebid.js Open Source Wrapper in Header Bidding
Rubicon Project released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving world of header bidding.
Research
March 14, 2017
Open source will win header bidding
Everything you need to know about wrapper monetization and why Prebid.js is the industry suggested wrapper for your business