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Blog
Mai 5, 2011
Happy Belated 4th Birthday, Rubicon!
Things have been moving so quickly around here lately, that we forgot to stop and celebrate an important milestone – the Rubicon Project’s 4th birthday! On May 1, 2007 the […]
#REVV
Mai 3, 2011
The Language of AdCheq
REVV, Real-time bidding, REVV Marketplace … AdCheq? We’re all familiar with the aforementioned pieces of the Rubicon Project puzzle. AdCheq, on the other hand, isn’t a technology we’ve often discussed […]
Blog
April 5, 2011
Focus on the Right Competitors
Last week our CEO, Frank Addante, presented at Digiday’s Digital Publishing Summit in Dear Valley, Utah. The presentation, titled “Realizing the True Value of Digital Experiences” was focused on elevating […]
#REVV
März 25, 2011
Beautiful Minds
As you may have already read, we’ve hired three seasoned business leaders to join the Rubicon Project family: Nick Hulse, Bill Harries and Bill McHargue. As our focus and energy […]
Unkategorisiert
Februar 9, 2011
FACT: RTB-enabled Sites saw 37% Lift Year Over Year, 25% Greater Lift on Average. Do You RTB?
the Rubicon Project launched REVV Protected RTB 1.0 last year to enable publishers to leverage all the benefits of real-time bidding while ensuring their direct sales channels, pricing and site […]
Thought Leadership
Januar 24, 2011
Securing The Publisher, Serving The Publisher
Today’s AdExchanger post – “Securing The Publisher, Serving The Marketer” – has got it half right.  The deck has been stacked against publishers for too long. But the only point […]
#REVV
Januar 18, 2011
Using Dynamic Price Floors to Protect Publisher Value
I was reading a recent post on AdExchanger, “Smoking the RTB Weed,” about a Real-time bidding paper Metamarkets was gearing up to present at an industry event and it got […]