Private Marketplace

Thought Leadership
May 13, 2020
PG & PMP Strategies
Ashley Wheeler, VP Account Management at The Rubicon Project, discusses some popular monetization strategies for programmatic sellers. 
Thought Leadership
April 29, 2020
PG and PMP for Sellers
Ashley Wheeler, VP Account Management at The Rubicon Project, talks about the seller benefits of PG and PMP, and how The Rubicon Project has made these deals more effective.
Thought Leadership
January 23, 2020
The New Programmatic Standards: Why Audio & DOOH are Essential to Buyer Strategy
Emerging platforms like Audio and DOOH are shaking up the programmatic landscape.
Thought Leadership
July 30, 2019
New Publisher Tools
Steve Hulkower, Senior Director of Product Management talks about the new publisher tools Rubicon Project is creating to improve deal outcomes for both buyers and sellers.
Thought Leadership
July 23, 2019
Better Deal Outcomes For Buyers
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project drives better deal outcomes for buyers, and what kind of programmatic deals are best for curation, targeting, priority and guarantees.
Thought Leadership
July 16, 2019
More Valuable Deals
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project is innovating to create more valuable deals.
July 9, 2019
Deals for Emerging Formats
Senior Director of Product Management Steve Hulkower explains why programmatic deals for emerging formats have different use cases, and need to be tailored to match the opportunity.
Thought Leadership
June 25, 2019
Programmatic Guaranteed
Steve Hulkower, Senior Director of Product Management, provides an overview of Programmatic Guaranteed, and the importance of a seamless PG experience.
Thought Leadership
June 18, 2019
Evolution of the PMP UI
Senior Director of Product Management Steve Hulkower discusses The Rubicon Project’s role in pioneering Private Marketplaces, and the new Deals UI being developed to meet the needs of a changing […]
Technology
December 12, 2017
Four steps to optimize PMPs in a header bidding world
With the proper strategy and set up in place, publishers will be well poised to take advantage of Private Marketplace deals in a Header Bidding world
Press Releases
April 24, 2017
Rubicon Project and TouchTunes Come Together to Automate Digital Jukebox Advertising for the First Time via Private Marketplace
Digital Agency Ciceron Leverages Custom Targeting Capabilities to Gain Highly Relevant Ad Exposure for Upcoming Warner Brothers Records Album Release
Thought Leadership
February 25, 2016
Here’s what mobile buyers and sellers really want
New findings show the continued and dramatic growth of automated private marketplaces
Thought Leadership
July 16, 2015
An interview with Immediate Media
We sit down with the Director of Digital Revenue & Operations at Immediate Media to find out how they achieved phenomenal growth in its programmatic business
Thought Leadership
April 29, 2015
How brands can get started using private exchanges
Tips on how to get the most out of your customer data