programmatic guaranteed

Thought Leadership
February 25, 2020
2020 Programmatic Trends for Agency Buyers
Agency Buyers are looking ahead to growth in 2020, with more SPO, rising demand for PG and CTV, and collaboration around identity.
Thought Leadership
January 21, 2020
How important is PG for your business?
Depan Ravalia, Digital Operations Director, News UK, and Christian Waurich, Director Programmatic Supply at Publicis Media, discuss the challenges and opportunities of Programmatic Guaranteed, and how they plan to leverage PG in the future. 
Thought Leadership
December 9, 2019
Why PG works for Adform
Oliver Whitten, Chief Operating Officer at Adform, explains how his company is evolving into an integrated advertising platform, and explains why programmatic guaranteed (PG) is a natural fit.
Case Study
December 2, 2019
Meredith Corp Finds Success and Scale with Rubicon Project PG for Video
Learn how Meredith turned to Rubicon Project to help them scale their video demand with an independent PG solution that delivered in full and a team that provided unmatched support.
Thought Leadership
December 2, 2019
Partner Perspectives: Criteo
Marc Grabowski, EVP Global Supply at Criteo, reviews industry trends that have impacted his business in 2019, and talks about the impact of Programmatic Guaranteed.
Thought Leadership
November 14, 2019
VIDEO: Supply Path Optimization with Amnet
Jason Randall, Chief Technology Officer at Amnet, discusses his approach to Supply Path Optimization, how Amnet is moving the industry forward, and how PG and PMPs impact his business. 
Research
November 13, 2019
CTV via Programmatic Guaranteed
Programmatic Guaranteed (PG) presents itself as the best way for content creators and owners to capture the highest value for their CTV inventory efficiently, accurately, and at scale.
Thought Leadership
November 5, 2019
VIDEO: Partner Perspectives with Dotdash
Sara Badler, SVP Programmatic & Revenue Strategy at Dotdash, discusses some industry trends she's seen this year, and why programmatic guaranteed is important to her business.
Thought Leadership
October 22, 2019
Partner Perspectives: Havas
Andrew Goode, EVP Head of Programmatic at Havas Media, talks about the industry's trend towards transparency, and how programmatic guaranteed has impacted his business.
Case Study
October 17, 2019
BuzzFeed Sees Exceptional Results with Rubicon Project’s Programmatic Guaranteed (PG) Solution
Programmatic Guaranteed (PG) offers a more efficient and transparent approach to programmatic media buying. Media buyers get guaranteed inventory and access to premium publishers, while publishers can lock in revenue […]
Thought Leadership
October 15, 2019
Programmatic Trends in APAC
Yogesh Sehgal, Regional Manager Asia at Rubicon Project, talks about programmatic trends in the APAC region, the growth of video and audio, and how programmatic guaranteed has helped introduce new publishers to programmatic monetization. 
Thought Leadership
October 7, 2019
Video: Programmatic Trends in Brazil
Salomao Junior talks about current trends in Brazilian adtech, and why more buyers and sellers are taking advantage of programmatic guaranteed. 
Thought Leadership
August 29, 2019
VIDEO: Partner Perspectives with Unruly
Kenneth Suh, Chief Operating Officer at Unruly, offers his perspective on how Programmatic Guaranteed has helped to level the playing field for publishers.
Thought Leadership
June 25, 2019
Programmatic Guaranteed
Steve Hulkower, Senior Director of Product Management, provides an overview of Programmatic Guaranteed, and the importance of a seamless PG experience.
Thought Leadership
November 13, 2018
The Power of A Guarantee For Digital Ads
Learn how the increasingly popular Programmatic Guaranteed is bringing a more effective, streamlined and transparent experience to programmatic ad buying.