programmatic identity



Thought Leadership
December 3, 2019
What’s the most practical ID solution for the programmatic industry?
In this new video, Rubicon partners from Beeswax, Infectious Media, and Havas discuss the industry's collaboration on Universal ID, and offer their thoughts on the most practical solutions.
Thought Leadership
November 7, 2019
VIDEO: Programmatic Identity with the Trade Desk
Anna Forbes, UK General Manager at The Trade Desk, discusses how the industry will move away from 3rd party cookies and how Unified ID helps address this pressing issue.
Thought Leadership
October 24, 2019
Partner Perspectives: The Future of Identity
We asked a few of our partners for their thoughts on the future of identity in the programmatic world. Their ideas span from the resurgence of contextual advertising to open source Prebid solutions.