programmatic trends



Thought Leadership
December 17, 2019
2020 Vision: Where Programmatic Pros are Focusing in the New Year
We asked programmatic pros about key areas where their business will be focused in the new year. Their responses ranged from new formats and data science, to partnership and supply path optimization.
Thought Leadership
December 2, 2019
Partner Perspectives: Criteo
Marc Grabowski, EVP Global Supply at Criteo, reviews industry trends that have impacted his business in 2019, and talks about the impact of Programmatic Guaranteed.
Thought Leadership
November 11, 2019
VIDEO: Partner Perspectives with LinkedIn
Peter Turner, Senior Manager of Partnerships at LinkedIn, talks about current trends in programmatic advertising, his company's focus for 2019, and how they think about Supply Path Optimization. 
Thought Leadership
November 5, 2019
VIDEO: Partner Perspectives with Dotdash
Sara Badler, SVP Programmatic & Revenue Strategy at Dotdash, discusses some industry trends she's seen this year, and why programmatic guaranteed is important to her business.