programmatic



Blog
March 8, 2019
Top 6 SXSW Picks for Ad Tech
From blockchain solutions to an exploration of “spatial sound” inventory, Rubicon Project has selected 6 of the big ideas on display at SXSW Interactive that are shaping the ad tech industry.
Thought Leadership
January 24, 2019
Pragmatic Programmatic: Italy, Spain & MENA
Sara Buluggiu, MD Italy, Spain & MENA, discusses the opportunities, challenges and nuances of the different regions she leads Rubicon Project's business in.
Thought Leadership
January 23, 2019
Pragmatic Programmatic: French market
Valérie Latronche, MD France & Belgium, discusses the opportunities, challenges and nuances of the French market.
Thought Leadership
December 12, 2018
Is 2019 the Tipping Point for Supply Path Optimization?
As the push for transparent programmatic partnerships continues, a clear understanding of how various buyers might define “transparency” is now more important than ever.
Thought Leadership
November 7, 2018
Why You Should Meet with your SSP
Sitting down with your SSP can bring clarity, transparency and offer valuable insight into how your marketing dollars are being spent. Here’s why you should make time to sit down and talk shop.
Thought Leadership
October 22, 2018
Using Dynamic Creative for Programmatic Audio
Rubicon Project explains how dynamic creative can be used for advertising via audio channels.
In The News
October 17, 2018
Dentsu’s Simon Harris Interviews CEO Michael Barrett
Recently at our UK Automation Summit, programmatic extraordinaire, Simon Harris of Dentsu Aegis Network, caught up with Rubicon Project CEO, Michael Barrett, about fostering an efficient, transparent and fair programmatic marketplace. […]
Thought Leadership
October 10, 2018
Video Made Easy: How One Central Solution Drives Demand, Saves Time, and Increases Efficiency
Watch Rubicon Project's latest webinar, "Video Made Easy."
Thought Leadership
October 2, 2018
Navigating Programmatic Video and OTT
Rubicon Project explains how programmatic video intersects with connect TV and OTT.
Thought Leadership
September 21, 2018
Why Programmatic Video?
Our Director of Revenue Solutions for Video, Vanessa Farrar, tells us why publishers need to prioritize their programmatic video strategy. Video: Why programmatic? More and more, advertisers, agencies, buyers are […]
In The News
September 12, 2018
Programmatic Evolution: Apps, Integration, & Consolidation
IAB Australia caught up Tom Kershaw, CTO of Rubicon Project, on his recent trip to Australia. Gai Le Roy and Tom discuss shifts in the programmatic marketplace, targeting across different […]
Thought Leadership
May 14, 2018
Four Reasons You Might Not Be Winning with Programmatic Video
Programmatic technology can turbocharge a publisher’s video ad sales, but only if the ads actually render. There are as many different reasons for render rate challenges as there are publishers, but these four questions should get your monetization team off to a good start in terms of troubleshooting.
Research
December 9, 2016
Programmatic, Proven
As the marketing media plan quickly evolves, new research from Rubicon Project finds you could be leaving money on the table by not investing in programmatic.
Press Releases
September 22, 2016
Rubicon Project Recognized for Best Overall Technology for Programmatic Trading
Award Presented by The Drum at First Digital Trading Awards USA Ceremony
Case Study
June 2, 2016
Tribune Publishing goes programmatic
Here's how Tribune Publishing brought quality reporting and content to consumers across multiple platforms
Press Releases
May 9, 2016
Rubicon Project Named Best Overall Technology for Programmatic Trading
Honor Awarded at The Drum’s Digital Trading Awards Conference
Press Releases
March 9, 2016
Cadreon and Rubicon Project Partner to Power the Programmatic Upfront
LOS ANGELES & NEW YORK–(March 9, 2016)–Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Cadreon, IPG Mediabrands’ ad tech unit, today announced […]
Press Releases
December 14, 2015
Rubicon Project Selected as Programmatic Platform for Digital Arm of Middle East’s Largest Media Representatives
Expands Global Footprint into MENA Region by Announcing Programmatic Partnership with Choueiri Group’s Digital Media Arm, DMS, to Reach over 120 Million Users Dubai and Los Angeles, DECEMBER 14, 2015: […]
Thought Leadership
March 24, 2015
We’re powering our sixth publisher collective
Leading digital publishers to launch new global programmatic alliance, Pangaea
Cookie Jar
March 20, 2013
#AWEurope Q&A: Sandy Hubert, Head of Cadreon UK
We sat down with Head of Cadreon UK to discuss the future of programmatic and guaranteed delivery