June 25, 2020
The transformation of how user identification and privacy work in the digital economy has been underway for several months now. The way in which the digital advertising industry collectively held […]
April 1, 2020
Rubicon Project and Telaria Complete Merger Following Stockholder Approvals
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–April 1, 2020– Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimizes yield for leading video […]
April 1, 2020
Rubicon Project and Telaria Are Now One Company
When we decided to merge Rubicon Project and Telaria several months ago, we did so with the conviction that our two companies would be stronger together than apart. This is […]
January 7, 2020
Programmatic is Becoming an Integral Part of Spotify’s Business
How and why is programmatic and automation fast becoming an integral part of Spotify's business? Zuzanna Gierlinska reveals how Spotify is fully invested in making their premium audience available through automated channels.
September 4, 2019
Cleaning Up User Synch with Martin Hill
As technologies evolve in the adtech industry and universal ID becomes a bigger focus, how can everyone move forward to clean up user sync? Rubicon Project's Martin Hill gave us his hot take on how this all might shake out and where Demand Manager fits into these plans.
August 12, 2019
VIDEO: Partner Perspectives with BuzzFeed’s Michele DeVine
What trends are programmatic partners like BuzzFeed focused on? Michele DeVine at BuzzFeed gave us her partner perspective.
July 11, 2019
Programmatic Industry Predictions for 2020
Rubicon Project’s James Brown gave his programmatic industry predictions for 2020 at Interact Warsaw.
June 24, 2019
Three members of Rubicon Project’s Account Services team offer their thoughts on partnering with publisher clients to address ad tech challenges.
June 20, 2019
Three members of Rubicon Project’s Account Services team offer their take on how to build strong relationships with ad tech clients.
June 12, 2019
Faster Exchange, Better Performance
Demand Manager offers programmatic publishers the control and insights to manage demand faster, improving the user experience.
June 11, 2019
Programmatic for Publishers: 5 Myths Debunked
5 myths about programmatic selling and how Rubicon Project helps publishers monetize with Prebid
June 6, 2019
Improving User Experience in Programmatic Video
Product Management Director Sambit Patniak explains how Rubicon Project is working to improve user experience in programmatic video.
June 5, 2019
Pragmatic Programmatic: Universal IDs
Rebecca Ackers, our Director, Global Accounts, discusses Universal IDs and where she sees them going in 2019.
June 3, 2019
Michael Barrett on SPO
Michael Barrett gives us his take on SPO – Supply Path Optimization – and how it’s transforming the programmatic landscape.
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising. VIDEO […]
May 22, 2019
What the Move to Server-Side Means for Adtech
The Move to Server-Side Promises Ubiquitous Connectivity
May 16, 2019
Adopting Error Codes Can Save Publishers’ Revenue From Going Down the Drain
Lack of Adoption of Error Codes is a Lost Opportunity for Publishers.
May 15, 2019
The Benefits of Managed Service in a Server-Skewing World
Before the shift to server-side, client-side hosting promises to float publishers in the interim. But with it comes the need for a managed service solution. Here’s why.
May 14, 2019
Michael Barrett describes how Demand Manager could impact the evolution of ad tech.
May 9, 2019
Why Prebid Makes the Header More Relevant Than Ever
With Demand Manager, Rubicon Project offers publishers Prebid-as-service, bringing a new level of control and simplicity to header bidding.
May 7, 2019
Prebid Tools, A Hot Take with Phil Meyer
Phil Meyer explains how new Prebid Tools are giving publishers more control over how they monetize.
In The News
April 23, 2019
Creating Smaller, More Snackable Video Ads
This article was originally published by MediaVillage.com on April 15, 2019. People love watching video content on their devices almost as much as marketers love to show video ads to those same […]
April 16, 2019
One-to-One at Scale
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about the growth of programmatic with Jack Hershman at AdWeek Europe.
April 2, 2019
Programmatic Growing Up – Insights from Advertising Week Europe
Nearly 40,000 ad industry professionals convened in London for Advertising Week Europe, and there were key takeaways for programmatic buyers in terms of how they can enrich relationships and drive […]
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
January 30, 2019
2018 Accomplishments and Publisher’s Success in 2019
In part one of this video series, our CRO, Joe Prusz, speaks on the accomplishments we saw in 2018 and how we can help Publishers see success in 2019.
April 6, 2017
Rubicon Project Announces Early Successes From Video Header Bidding Beta Test
General availability of FastLane for Video expected in second quarter of 2017
July 21, 2016
Nucleus Marketing Solutions Selects Rubicon Project To Power Largest Premium News Publisher Alliance In The U.S.
Nucleus Marketing Solutions announced it has joined forces with Rubicon Project to power the launch of the premier news publisher alliance in the United States.
February 4, 2016
Gameloft Advertising Solutions Selects Rubicon Project to Automate Mobile Advertising Across its 147 Million Monthly Users Worldwide
LOS ANGELES – February 4, 2016 – Gameloft Advertising Solutions today announced a partnership with Rubicon Project (NYSE: RUBI) which operates one of the largest advertising marketplaces worldwide, to automate […]
January 7, 2016
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES, Jan. 07, 2016 – Zynga (Nasdaq:ZNGA), a leading social game developer, and Rubicon […]
September 16, 2015
Publisher Co-Operatives Expand Beyond Europe, Signaling Global Trend
Launch of Argentina and Hungary Advertising Co-Ops Expands Rubicon Project Leadership Role as The Exclusive Publisher Co-operative Marketplace Serving More Than 290 Premium Publishers Globally LOS ANGELES and LONDON, SEPTEMBER […]
May 14, 2015
Maximize your global reach with private marketplaces
The penetration of real-time bidding has paved the way for truly global exchanges that help premium sellers maximize revenues