Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Thought Leadership
March 21, 2019
Automation with a Personal Touch
Rubicon Project’s Ashley Wheeler dishes on how human insights and “white glove” service can differentiate programmatic partnerships. This article was originally published by on March 20, 2019. Let’s face […]
Thought Leadership
January 21, 2019
Rubicon Project’s Top Product Enhancements in 2019
In the second part of his video series, CTO Tom Kershaw highlights key projects in Rubicon Project’s 2019 roadmap.
Thought Leadership
October 19, 2018
Why Balancing Personalization with User Experience Benefits All
Balancing personalization and user experience is a marketing must-have for customer engagement. Here's why.
Thought Leadership
March 12, 2018
5 tips to succeed with Private Marketplaces
Here's how publishers can think critically about their open and Private Marketplace inventory and better delineate the unique value their PMPs bring to buyers
Thought Leadership
November 9, 2017
Is DigiTrust the “Universal ID” We’ve All Been Looking For?
Cookies have served the ad industry since the original dot-com boom, but now we need a new way to analyze user behavior, deliver relevant content, and tap an audience
Thought Leadership
October 3, 2017
Protect your premium inventory with Ads.txt
Ads.txt will help prevent bad actors from counterfeiting, and profiting from, your inventory
Thought Leadership
January 24, 2011
Securing the publisher, serving the publisher
Publishers deserve technology engineered specifically for their needs