Thought Leadership
October 19, 2018
Why Balancing Personalization with User Experience Benefits All
Balancing personalization and user experience is a marketing must-have for customer engagement. Here's why.
Thought Leadership
March 12, 2018
5 tips to succeed with Private Marketplaces
Here's how publishers can think critically about their open and Private Marketplace inventory and better delineate the unique value their PMPs bring to buyers
Thought Leadership
November 9, 2017
Is DigiTrust the “Universal ID” We’ve All Been Looking For?
Cookies have served the ad industry since the original dot-com boom, but now we need a new way to analyze user behavior, deliver relevant content, and tap an audience
Thought Leadership
October 3, 2017
Protect your premium inventory with Ads.txt
Ads.txt will help prevent bad actors from counterfeiting, and profiting from, your inventory
Thought Leadership
January 24, 2011
Securing the publisher, serving the publisher
Publishers deserve technology engineered specifically for their needs