Research



Research
December 9, 2016
Programmatic, Proven
As the marketing media plan quickly evolves, new research from Rubicon Project finds you could be leaving money on the table by not investing in programmatic.
Press Releases
December 1, 2016
New Study of Top 200 Brand Advertisers Finds Those Who Reallocate Budget to Double Programmatic Investment Could Yield a 6% Increase in Total Sales
Rubicon Project Unveils New Research Proving the Demonstrable Impact of Data-Enabled Buying on Brand Sales
Research
October 17, 2016
2016 UK Holiday Shopping Habits
Rubicon Project’s UK consumer survey indicates that Brexit hasn’t impacted consumers’ holiday shopping habits, online shopping will match in-store shopping this season, and millennials & parents will lead the retail charge this year.
Research
October 17, 2016
2016 Holiday Shopping Habits
New consumer survey from Rubicon Project indicates a continued shift towards online and mobile shopping with 22% of consumers not planning to do any shopping in-store.
Research
September 19, 2016
2016 National Likely Voter Survey
Rubicon Project has released the findings from a new national survey of likely voters that provides insights into how voters are shaping their decisions and where they go to consume news and campaign information.
Press Releases
September 14, 2016
Millions of Consumers Have Already Begun Holiday Shopping; Millennials and Parents Drive Increase in Holiday Spending This Year
New Consumer Survey From Rubicon Project Indicates Continued Shift Towards Online and Mobile Shopping with 22% of Consumers Not Planning to Do Any Shopping In- Store
Research
July 15, 2016
Maximizing the header bidding opportunity
Header bidding is an advertising innovation! What capabilities make it worth having in the first place?
Press Releases
July 5, 2016
Millions of Parents Have Already Begun Back-to-School Shopping, Projected to Spend More Than $40 Billion This Year
Rubicon Project’s Second Annual Back-to-School Survey Finds Parents Starting Earlier, Spending More Than Ever with Record Online and Mobile Shopping Expected
Research
June 28, 2016
2016 Back-to-School Consumer Pulse
Rubicon Project’s Second Annual Back-to-School Survey finds parents are starting earlier and spending more than ever with record online and mobile shopping expected.
Research
November 13, 2015
The playbook to buying premium media
This playbook will help you achieve any goals your marketing team might have and give you complete confidence when you execute buys on the Rubicon Project Orders platform.
Research
October 19, 2015
2015 Holiday Shopping Habits
The third Rubicon Project Consumer Pulse – a survey of 2,009 individuals in the U.S., U.K. and Canada – offers a detailed look at the consumer habits driving holiday shopping in 2015.
Thought Leadership
July 31, 2015
Advertising automation: Your media buying compass
Part of the 74 percentile who lag behind in automation? Join the 26 percentile with these tips from those who succeeded
Research
June 30, 2015
2015 Back to School
A nationwide survey of 1,000 parents offers a detailed look at the consumer habits driving back-to-school shopping budgets in 2015.
Research
February 1, 2015
2015 Valentine’s Day
Rubicon Project Consumer Pulse – a nationwide survey of 1,000 parents – offers a detailed look at the consumer habits driving Valentine’s Day spending in 2015.
Research
October 28, 2014
2014 state of the digital advertising industry
We partnered with Digiday to understand the state of the industry. What we found will surprise you!
Research
March 7, 2014
Mobile Buyer research report 2014
Jam packed with new research and findings on the state of the mobile industry