RTB



ad networks
octubre 3, 2011
From Good to Great: project #letsfixit
Cadreon, Forbes, Forrester Research, Medialink, Seamless, Triad Retail And Vivaki “Join The Project” Today marks the kickoff of the most exciting Advertising Week New York has ever hosted, and almost […]
Sin categorizar
febrero 9, 2011
FACT: RTB-enabled Sites saw 37% Lift Year Over Year, 25% Greater Lift on Average. Do You RTB?
the Rubicon Project launched REVV Protected RTB 1.0 last year to enable publishers to leverage all the benefits of real-time bidding while ensuring their direct sales channels, pricing and site […]
#REVV
enero 18, 2011
Using Dynamic Price Floors to Protect Publisher Value
I was reading a recent post on AdExchanger, “Smoking the RTB Weed,” about a Real-time bidding paper Metamarkets was gearing up to present at an industry event and it got […]