April 8, 2019
Alex Smith on the Future of Prebid Mobile
Rubicon Project’s Alex Smith, chairperson at Prebid.org, explains how Prebid Mobile is growing in value for mobile publishers.
April 2, 2019
Programmatic Growing Up – Insights from Advertising Week Europe
Nearly 40,000 ad industry professionals convened in London for Advertising Week Europe, and there were key takeaways for programmatic buyers in terms of how they can enrich relationships and drive […]
March 21, 2019
Automation with a Personal Touch
Rubicon Project’s Ashley Wheeler dishes on how human insights and “white glove” service can differentiate programmatic partnerships. This article was originally published by MediaVillage.com on March 20, 2019. Let’s face […]
March 15, 2019
Driving Innovation to Smash Glass Ceilings
Women in Tech: Rubicon Project’s Alex Smith on Building a More Inclusive Team As part of our “Women in Tech” series, we spoke with Alex Smith to discover her journey […]
March 12, 2019
The Importance of Video with Michael Barrett
Last month, Rubicon Project announced its 2018 Q4 earnings, which revealed a number of milestones that demonstrate a strong future for the company, including: 32% increase in revenue compared to […]
February 8, 2019
2019 Promises a Shift to CTV for the APAC Market
In 2019, there is a real opportunity for publishers to tackle some of the barriers holding back adoption. As the year progresses, Asia’s migration to on-demand viewing will likely shift into a new gear, coupled with a heightened level of enthusiasm from brands to connect with this audience.
November 16, 2018
The Next Evolution of Cross-Device Shopping
With 24 million people streaming music and podcasts each week, there are enormous opportunities for brands to target people on-the-go with relevant and timely messages that only require a verbal affirmative to initiate a purchase. That’s the power of voice. Consumers are ready. Is your advertising strategy?
November 13, 2018
The Power of A Guarantee For Digital Ads
Publishers win the ability to lock in revenue through advance reservations and provide more complex offers such as tandem ads, homepage takeovers, and share of voice campaigns, along with the peace of mind that they’re dealing with quality brands. Given the convoluted state of the media supply chain, Programmatic Guaranteed presents a refreshing opportunity on both ends.
October 24, 2018
Let’s Get Personal: Dynamic Creative Optimization for Audio
While programmatic creative isn’t necessarily a new tool for buyers to utilize, there is an opportunity within the audio world to provide deeper personalization and, therefore, better performance and campaign efficiency for brands through Dynamic Creative Optimization (DCO).
In The News
October 17, 2018
Dentsu’s Simon Harris Interviews CEO Michael Barrett
Recently at our UK Automation Summit, programmatic extraordinaire, Simon Harris of Dentsu Aegis Network, caught up with Rubicon Project CEO, Michael Barrett, about fostering an efficient, transparent and fair programmatic marketplace. […]
October 10, 2018
Video Made Easy: How One Central Solution Drives Demand, Saves Time, and Increases Efficiency
Watch Rubicon Project's latest webinar, "Video Made Easy."
October 5, 2018
Video Header Bidding
Revenue Solutions Director for Video, Vanessa Farrar, joins us again, giving insight into the 60+ video header bidding integrations Rubicon Project has done to date. Video Header Bidding Video: Does […]
September 24, 2014
The Power of Employer Branding
Rubicon Project has always had a central commitment to its people. Recently, the People Team participated in Glassdoor’s first-ever Employer Branding Summit in San Francisco. The one-day event featured contributions […]
May 5, 2011
Happy Belated 4th Birthday, Rubicon!
Things have been moving so quickly around here lately, that we forgot to stop and celebrate an important milestone – the Rubicon Project’s 4th birthday! On May 1, 2007 the […]
May 3, 2011
The Language of AdCheq
REVV, Real-time bidding, REVV Marketplace … AdCheq? We’re all familiar with the aforementioned pieces of the Rubicon Project puzzle. AdCheq, on the other hand, isn’t a technology we’ve often discussed […]
April 5, 2011
Focus on the Right Competitors
Last week our CEO, Frank Addante, presented at Digiday’s Digital Publishing Summit in Dear Valley, Utah. The presentation, titled “Realizing the True Value of Digital Experiences” was focused on elevating […]
January 12, 2011
Introducing the 2011 Women in Ad Technology Dossier
Why don’t we see more women on stage? This is the common question that hits twitter feeds and inspires discussion in tradeshow halls after every large ad technology event. And […]