rubicon project

Thought Leadership
December 3, 2019
What’s the most practical ID solution for the programmatic industry?
In this new video, Rubicon partners from Beeswax, Infectious Media, and Havas discuss the industry's collaboration on Universal ID, and offer their thoughts on the most practical solutions.
Thought Leadership
November 27, 2019
Happy Thanksgiving from Rubicon Project
As we prepare to give thanks for a great year, we hope you enjoy the holidays with your family and friends. Happy Thanksgiving!
Thought Leadership
November 21, 2019
How are you evaluating your SPO options?
Ari Paparo, CEO Beeswax, explains how his incentives are aligned with his customers, and how he's working with partners to eliminate waste. Dan Larden, Global Strategic Partner, Infectious Media, talks about synthesizing data from buying platforms and suppliers to automate SPO decisions.
Thought Leadership
November 20, 2019
SPO Playbook: Why Supply Path Optimization Matters
This is the second in a series of articles on Supply Path Optimization (SPO). Part one: How to Achieve Better Buyer Outcomes with Supply Path Optimization. Don’t Wait Fortune favors […]
Thought Leadership
November 18, 2019
VIDEO: Prebid, Identity, and SPO with PCH’s Steve Bagdasarian
Steve Bagdasarian, General Manager at PCH Media, discusses how his company is taking advantage of Prebid and becoming a leader in the identity space.
Thought Leadership
November 11, 2019
VIDEO: Partner Perspectives with LinkedIn
Peter Turner, Senior Manager of Partnerships at LinkedIn, talks about current trends in programmatic advertising, his company's focus for 2019, and how they think about Supply Path Optimization. 
Thought Leadership
October 29, 2019
New Programmatic Inventory for a Mobile World
As mobile advertising grows, new programmatic inventory emerges to help brands share their stories in fresh ways.
Thought Leadership
October 22, 2019
Partner Perspectives: Havas
Andrew Goode, EVP Head of Programmatic at Havas Media, talks about the industry's trend towards transparency, and how programmatic guaranteed has impacted his business.
Thought Leadership
October 17, 2019
VIDEO: Marketplace Shifts in Brazil
Salomao Junior, VP of Seller LATAM at Rubicon Project, discusses the changes he's seen in the Brazilian programmatic market since Rubicon launched its Sao Paulo office in 2014. 
Thought Leadership
October 14, 2019
VIDEO: Programmatic Video with Beeswax’s Cadi Jones
Cadi Jones, Commercial Director EMEA at Beexwax, talks about the challenges and opportunities she sees in programmatic video, including the rapid growth of OTT, CTV and in-app video. 
Thought Leadership
October 2, 2019
New Community Standards to Foster Greater Collaboration & Trust
Rubicon Project is now IAB UK Gold Standard 1.1 certified, keeping with its commitment to collaboration and transparency in a well-lit marketplace.
Thought Leadership
October 2, 2019
Video: Shaping the Brazilian Programmatic Market
Salomao Junior, VP of Seller, LATAM at Rubicon Project, explains how Rubicon Project's close relationship with Brazilian buyers and sellers has helped shape the programmatic market.
Thought Leadership
September 25, 2019
VIDEO: Partner Perspectives With IBM Watson
In our ongoing Partner Perspectives series, Felix Zeng, Head of Programmatic Sales at IBM Watson Advertising, talks about emerging programmatic formats, and why he's chosen to partner with a select group of large SSPs. 
Thought Leadership
September 19, 2019
4 Events Supporting a More Female Future During Advertising Week NY
Media has been heavily dominated by men for years. These sessions at Advertising Week NY uncover how to ensure the future is female.
Thought Leadership
September 18, 2019
VIDEO: Partner Perspectives – Cookies
We sat down with some of our publisher partners to get their perspective on the future of identity, and how consumer privacy initiatives will impact programmatic advertising.
Thought Leadership
September 17, 2019
Why Independent Ad Tech is Collaborating for the Greater Good
At this year’s DMEXCO, Rubicon Project’s Joe Prusz sat on a panel with other C-suite leaders to discuss collaboration in ad tech.
Thought Leadership
September 11, 2019
VIDEO: Programmatic Perception
In this new video, Ryan Mulcahy, Head of Revenue, North America, talks about how the market perception of programmatic has shifted over the past five years.
Thought Leadership
September 5, 2019
Evolution to First Price Auctions
It’s no secret the adtech industry has evolved from second price auctions to first price auctions.  But why did that standard develop?  Rubicon Project’s Martin Hill explains how this new […]
Thought Leadership
September 3, 2019
Lessons Learned from the Sydney Automation Summit
Rubicon Project’s annual Automation Summit in Sydney highlighted four key trends in programmatic: Prebid, Monetisation, SPO, and emerging platforms
Thought Leadership
August 29, 2019
VIDEO: Partner Perspectives with Unruly
Kenneth Suh, Chief Operating Officer at Unruly, offers his perspective on how Programmatic Guaranteed has helped to level the playing field for publishers.
August 28, 2019
Transparency
Ryan Mulcahy, Head of Revenue, North America, explains Rubicon Project's commitment to transparency and why it has created stronger partnerships with buyers and sellers. 
Thought Leadership
August 21, 2019
LATAM Trends
SVP LATAM Patrizio Zanatta reports on the latest programmatic trends in Latin America, and explains why LATAM publishers are all about video. 
Thought Leadership
August 14, 2019
Programmatic in LATAM
Patrizio Zanatta, SVP LATAM, talks about how Rubicon Project has shaped the programmatic market in the Latin America region.
Thought Leadership
August 12, 2019
VIDEO: Partner Perspectives with BuzzFeed’s Michele DeVine
What trends are programmatic partners like BuzzFeed focused on? Michele DeVine at BuzzFeed gave us her partner perspective.
Thought Leadership
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
Thought Leadership
July 23, 2019
Better Deal Outcomes For Buyers
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project drives better deal outcomes for buyers, and what kind of programmatic deals are best for curation, targeting, priority and guarantees.
Thought Leadership
July 17, 2019
Pragmatic Programmatic: Ads.cert
Hrishi Deodhar, Lead Solutions Engineer, delineates the evolution of ads.cert from ads.txt and how it will affect programmatic trading.
Thought Leadership
July 16, 2019
More Valuable Deals
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project is innovating to create more valuable deals.
Thought Leadership
July 10, 2019
Programmatic Challenges & Growth for 2020
Rubicon Project’s James Brown gave his predictions on the programmatic industry’s challenges and growth opportunities in 2020.
Thought Leadership
June 18, 2019
Evolution of the PMP UI
Senior Director of Product Management Steve Hulkower discusses The Rubicon Project’s role in pioneering Private Marketplaces, and the new Deals UI being developed to meet the needs of a changing […]
Thought Leadership
June 13, 2019
7 Events to Make the Most of Your Cannes Lions Experience
The Cannes Lions Festival jam-packs the latest in creative marketing innovation. These top picks in programmatic will help you maximize your time.
Thought Leadership
May 16, 2019
Adopting Error Codes Can Save Publishers’ Revenue From Going Down the Drain
Lack of Adoption of Error Codes is a Lost Opportunity for Publishers.
Thought Leadership
May 14, 2019
Industry Shifts
Michael Barrett describes how Demand Manager could impact the evolution of ad tech.
Thought Leadership
May 13, 2019
Header Bidding’s Path to Maturity…and the Road Ahead
From Complexity to Simplicity.  How can publishers implement header bidding with ease? This article was originally published by MediaVillage.com on May 9, 2019. How We Got Here. The origins of the […]
Thought Leadership
May 9, 2019
Why Prebid Makes the Header More Relevant Than Ever
With Demand Manager, Rubicon Project offers publishers Prebid-as-service, bringing a new level of control and simplicity to header bidding.
Thought Leadership
May 7, 2019
Prebid Tools, A Hot Take with Phil Meyer
Phil Meyer explains how new Prebid Tools are giving publishers more control over how they monetize.
Thought Leadership
April 30, 2019
How Does Rubicon Project Educate Buyers and Sellers?
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about educating partners.
Thought Leadership
April 16, 2019
One-to-One at Scale
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about the growth of programmatic with Jack Hershman at AdWeek Europe.
Thought Leadership
April 8, 2019
Alex Smith on the Future of Prebid Mobile
Rubicon Project’s Alex Smith, chairperson at Prebid.org, explains how Prebid Mobile is growing in value for mobile publishers.
Thought Leadership
April 2, 2019
Programmatic Growing Up – Insights from Advertising Week Europe
Nearly 40,000 ad industry professionals convened in London for Advertising Week Europe, and there were key takeaways for programmatic buyers in terms of how they can enrich relationships and drive […]
Thought Leadership
March 21, 2019
Automation with a Personal Touch
Rubicon Project’s Ashley Wheeler dishes on how human insights and “white glove” service can differentiate programmatic partnerships. This article was originally published by MediaVillage.com on March 20, 2019. Let’s face […]
Thought Leadership
March 15, 2019
Driving Innovation to Smash Glass Ceilings
Women in Tech: Rubicon Project’s Alex Smith on Building a More Inclusive Team As part of our “Women in Tech” series, we spoke with Alex Smith to discover her journey […]
Thought Leadership
March 12, 2019
The Importance of Video with Michael Barrett
Last month, Rubicon Project announced its 2018 Q4 earnings, which revealed a number of milestones that demonstrate a strong future for the company, including: 32% increase in revenue compared to […]
Thought Leadership
February 8, 2019
2019 Promises a Shift to CTV for the APAC Market
In 2019, there is a real opportunity for publishers to tackle some of the barriers holding back adoption. As the year progresses, Asia’s migration to on-demand viewing will likely shift into a new gear, coupled with a heightened level of enthusiasm from brands to connect with this audience.
Thought Leadership
November 16, 2018
The Next Evolution of Cross-Device Shopping
People are now increasingly turning to their phones and other smart devices to both search and shop with their voice.
Thought Leadership
November 13, 2018
The Power of A Guarantee For Digital Ads
Learn how the increasingly popular Programmatic Guaranteed is bringing a more effective, streamlined and transparent experience to programmatic ad buying.
Thought Leadership
October 24, 2018
Let’s Get Personal: Dynamic Creative Optimization for Audio
While programmatic creative isn’t necessarily a new tool for buyers to utilize, there is an opportunity within the audio world to provide deeper personalization and, therefore, better performance and campaign efficiency for brands through Dynamic Creative Optimization (DCO).
In The News
October 17, 2018
Dentsu’s Simon Harris Interviews CEO Michael Barrett
Recently at our UK Automation Summit, programmatic extraordinaire, Simon Harris of Dentsu Aegis Network, caught up with Rubicon Project CEO, Michael Barrett, about fostering an efficient, transparent and fair programmatic marketplace. […]
Thought Leadership
October 10, 2018
Video Made Easy: How One Central Solution Drives Demand, Saves Time, and Increases Efficiency
Watch Rubicon Project's latest webinar, "Video Made Easy." Our SVP, Global Head of Video, John Peragine, and Director of Revenue Solutions for Video, Vanessa Farrar, break down what’s moving the market and explain how Rubicon Project is working to solve for some common industry challenges.
Thought Leadership
October 5, 2018
Video Header Bidding
Rubicon Project has over 60 video header bidding integrations live to date. In 2018 alone, we’ve done over 40 video header bidding integrations.
Blog
September 24, 2014
The Power of Employer Branding
Rubicon Project has always had a central commitment to its people. Recently, the People Team participated in Glassdoor’s first-ever Employer Branding Summit in San Francisco.  The one-day event featured contributions […]
Blog
May 5, 2011
Happy Belated 4th Birthday, Rubicon!
Things have been moving so quickly around here lately, that we forgot to stop and celebrate an important milestone – the Rubicon Project’s 4th birthday! On May 1, 2007 the […]
#REVV
May 3, 2011
The Language of AdCheq
REVV, Real-time bidding, REVV Marketplace … AdCheq? We’re all familiar with the aforementioned pieces of the Rubicon Project puzzle. AdCheq, on the other hand, isn’t a technology we’ve often discussed […]
Blog
April 5, 2011
Focus on the Right Competitors
Last week our CEO, Frank Addante, presented at Digiday’s Digital Publishing Summit in Dear Valley, Utah. The presentation, titled “Realizing the True Value of Digital Experiences” was focused on elevating […]
Blog
January 12, 2011
Introducing the 2011 Women in Ad Technology Dossier
Why don’t we see more women on stage? This is the common question that hits twitter feeds and inspires discussion in tradeshow halls after every large ad technology event. And […]