May 14, 2019
May 13, 2019
Header Bidding’s Path to Maturity…and the Road Ahead
From Complexity to Simplicity. How can publishers implement header bidding with ease? This article was originally published by MediaVillage.com on May 9, 2019. How We Got Here. The origins of the […]
May 9, 2019
Why Prebid Makes the Header More Relevant Than Ever
With Demand Manager, Rubicon Project offers publishers Prebid-as-service, bringing a new level of control and simplicity to header bidding.
April 29, 2019
Where Humans Help in Analyzing Video Performance
In an increasingly programmatic world, human insights still drive video performance.
In The News
April 23, 2019
Creating Smaller, More Snackable Video Ads
This article was originally published by MediaVillage.com on April 15, 2019. People love watching video content on their devices almost as much as marketers love to show video ads to those same […]
April 16, 2019
One-to-One at Scale
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about the growth of programmatic with Jack Hershman at AdWeek Europe.
February 27, 2019
Why is this an exciting time for Rubicon Project
In part 1 of this series, our Head of EMEA, James Brown, shares why Rubicon Project is well-positioned for the shift in programmatic between publishers and buyers.
January 14, 2019
The future of prebid
Michael wraps up his video series with his take on the future of Prebid
January 8, 2019
Rubicon Project’s 2018 Performance
Why did buyers and sellers transact more with us in 2018?
October 31, 2018
The Future of Programmatic Audio?
Nina Harvey, Head of Audio at Rubicon Project talks about the future of audio.
August 27, 2018
Getting Programmatic Audio on the Mainstream Media Plan
Here’s a glimpse into some of the projects currently underway toward streamlining and standardizing programmatic audio.
July 24, 2018
Partners, Not Just Pipes: Why People Matter in the Age of Header Bidding
In the age of header bidding, strong, symbiotic relationships are just as important as technology when it comes to driving publisher revenue.
July 19, 2018
Three Things to Consider Before Bringing Programmatic In House
The decision to bring programmatic media buying in house is a big one. Use these considerations will help you determine the best strategy for your brand.
June 14, 2018
You Can’t Afford to Ignore the Rise of Programmatic Audio
The rise of digital audio—both as a medium, and as an ad opportunity - is a trend that is impossible to ignore.
June 12, 2018
Around the World with Prebid: Japan and AUNZ Spotlight
Prebid goes global as publishers in Japan, Australia and New Zealand make the shift to header bidding
May 14, 2018
Four Reasons You Might Not Be Winning with Programmatic Video
Programmatic technology can turbocharge a publisher’s video ad sales, but only if the ads actually render. These four questions should get your monetization team off to a good start.
May 1, 2018
Header Bidding 3.0: The Prebid Evolution Continues
As header bidding continues to drive publisher monetization, our product team shares an update on the progress of Prebid across a variety of formats
May 1, 2018
Header Bidding Trial Boosts Video CPMs by 35 Percent
Case study highlights how a premiere media company used header bidding to increase ad spend and CPMs on video inventory
April 19, 2018
The year of critical (transparency) thinking
We’ve identified 5 important areas of focus to get on the path to real transparency in 2018.
March 14, 2018
12 Months of Transformation and Results at Rubicon Project
We’ve refocused our efforts on delivering greater transparency, increased brand protection, choice in pricing and auction dynamics.
February 27, 2018
Introducing Vertical OutStream
Today, we’re pleased to introduce a new member of the OutStream family: vertical video on mobile-web
July 17, 2017
Rubicon Project Acquires nToggle
Rubicon Project announced that it has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each day.
June 15, 2017
Rubicon Project Announces Production Availability of Header Bidding Integration with Amazon Publisher Services
Rubicon Project announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production.
May 9, 2017
Rubicon Project Selected by BT to Expand Digital Presence
Rubicon Project has been selected by the digital advertising team at BT (British Telecommunications), to extend its digital advertising proposition to thousands of potential advertisers via Rubicon Project’s exchange.
April 6, 2017
Rubicon Project Announces Early Successes From Video Header Bidding Beta Test
General availability of FastLane for Video expected in second quarter of 2017
November 17, 2016
Load balancers? We don’t need no load balancers! (Part 1)
Let's find a better way to balance the traffic across our entire advertising ecosystem
October 19, 2016
Confessions of an adtech product manager
nToggle CEO shares the story of how his traffic shaping company got its start
September 26, 2016
Product management best practices
Product manager, Young Blom, reflects on the successful launch of AutoToggle to help buyers achieve maximum impact from their traffic shaping needs
September 19, 2016
2016 National Likely Voter Survey
Rubicon Project has released the findings from a new national survey of likely voters that provides insights into how voters are shaping their decisions and where they go to consume news and campaign information.
September 9, 2016
The truth about mobile video advertising
This report uncovers how media buyers and media sellers are embracing the mobile and video opportunity
July 21, 2016
Nucleus Marketing Solutions Selects Rubicon Project To Power Largest Premium News Publisher Alliance In The U.S.
Nucleus Marketing Solutions announced it has joined forces with Rubicon Project to power the launch of the premier news publisher alliance in the United States.
May 18, 2016
Intelligent allocation is one way header bidding puts you in control
Scarcity, flexibility, and available control are what makes the header bidder the tool of the future
May 13, 2016
Television advertising gets automated
How will the video display in our taxi cabs, bars, elevators, and homes to take advantage of automated advertising methods?
April 11, 2016
The six buckets of growth for startups
nToggle’s 2016 Lunch and Learn speaker series was kicked off by Boston-based entrepreneur, Jennifer Lum, co-founder and Chief Strategy Officer of Adelphic, a mobile DSP. She shared her experience with the six buckets of growth for startups with us.
January 7, 2016
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES, Jan. 07, 2016 – Zynga (Nasdaq:ZNGA), a leading social game developer, and Rubicon […]
December 21, 2015
The best option for documenting APIs
The good, the bad and the ugly about our API documentation provider, Swagger
December 16, 2015
An interview with Wego on seller cooperatives
Wego shares their insights on the importance of mobile, native advertising, and automated guaranteed
November 12, 2015
Simplifying the war room for the holiday season
The adtech war room gets a makeover to ensure a flawless delivery of revenue during the busy holiday season
October 19, 2015
Update your yield settings for the yuletide
Anytime is a good time to update your yield settings! In preparation for the busy holiday season it’s especially important to update your business rules to maximize revenue
September 22, 2015
Rubicon Project Again Recognized As Top Scorer In Independent Quality Rankings
Rubicon Project Only Company to Rank in Top Two for Both Mobile Application and Global Desktop Inventory Quality LOS ANGELES – September 22, 2015 – Rubicon Project (NYSE: RUBI), a […]
July 16, 2015
An interview with Immediate Media
We sit down with the Director of Digital Revenue & Operations at Immediate Media to find out how they achieved phenomenal growth in its programmatic business
June 22, 2015
Solving the open source problem for nToggle
Former nToggler, Ashley Penney, explains how she solved a sophistocated SaaS problem
May 14, 2015
Maximize your global reach with private marketplaces
The penetration of real-time bidding has paved the way for truly global exchanges that help premium sellers maximize revenues
May 1, 2015
The rise of adtech 3.0
Former nToggle CEO, Adam Soroca, explains where things are heading next for our industry
March 11, 2015
Three brand marketers open up about automated advertising
We sit down with three experienced buyers to discuss both the promise and the implications of direct order automation
March 4, 2015
Rubicon Project Launches Mobile Native Ad Server Together With InMobi
Enables Premium Publishers and App Developers to Deliver Native Advertising Campaigns across All Sales Channels – Direct and Indirect
February 26, 2015
Advertising Industry’s Premium Players Gather For Rubicon Project’s 2015 Automation Summit
Summit Brings Together Industry Luminaries Including DigitasLBI, InMobi, Forrester, News Corp
February 1, 2015
2015 Valentine’s Day
Rubicon Project Consumer Pulse – a nationwide survey of 1,000 parents – offers a detailed look at the consumer habits driving Valentine’s Day spending in 2015.
December 10, 2014
Rubicon Project Named A Top Global Platform For Inventory Quality
Global Seller Trust Index Recognizes Leaders in Advertising Automation With Strengths in Domain Quality, Viewability, Audience Engagement and Inventory Quality
November 17, 2014
Assembling the Full-Stack
Everything you need to know about Direct Order Automation for guaranteed buys
November 17, 2014
Rubicon Project Acquires iSocket and Shiny Ads
Dual Acquisitions Consolidate Automated Guaranteed Market and Accelerate Direct. Order Automation with First and Only “Full-Stack” Direct Orders Solution for Display, Mobile and Video Advertising LOS ANGELES – November 17, […]
October 2, 2014
Rubicon Project Debuts Ad Engine
Empowers Publishers to Create Trading Operations and Optimize Revenue Holistically Across all Advertising Inventory and All Sales Channels
September 22, 2014
Q&A: VivaKi ANZ
ANZ Director Lynn Chealander discussed automated full page takeovers
June 27, 2014
Rubicon Project And Merkle Pioneer Automated High Impact Page Takeover Capability
New Approach Enables Premium Advertiser Brands to Achieve 100% Share-of-Voice More Efficiently and Effectively
February 26, 2013
An agency view: Mobile RTB (infographic)
Where is mobile spend going for agencies and what does it take for us to get there?
February 19, 2013
Nordic RTB market growth, visualised
The region saw 559% year-on-year growth in the region as a whole
February 5, 2013
eBay opens up about PMPs
We catch up with eBay UK Head of Programmatic, Guy Jones, on his private marketplace strategies
January 10, 2013
2012 RTB year in review, Europe (infographic)
Infectious Media finds RTB is growing in UK, France and Germany as premium inventory evolves towards automated trading