April 6, 2020
Ashlee Roenigk, VP, Revenue Solutions at Rubicon Project, explains the value of Demand Manager for publishers.
March 30, 2020
Will the industry come to a consensus on identity in 2020?
Rubicon Partners share their views on one of the industry's greatest challenges, and when they believe we'll come together on a collaborative identity solution.
March 26, 2020
Rubicon Project Joins Initiative to Fill Ad Space with COVID-19 PSAs
Rubicon Project joins Amobee in supporting a COVID-19 PSA to fight misinformation.
March 25, 2020
How Publishers Can Contribute to Prebid.org
Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, fills us in on the future of Prebid, and how industry leaders are collaborating to drive publisher monetization.
March 23, 2020
What will be the biggest adtech trends in 2020?
Will Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director Business Development at Verizon Media, discuss current tech trends including consolidation, SPO and Demand Manager.
March 17, 2020
Keeping People Safe and Our Business Running
At Rubicon Project, we’re doing all we can to protect the health of our partners, clients, and employees while supporting programmatic publishers and buyers. Learn about our company’s response to Coronavirus/Covid-19.
March 16, 2020
How is LiveRamp preparing for the elimination of third-party cookies?
Travis Clinger, VP Global Strategy and Partnerships at Live Ramp, discusses how his company is preparing for the future with a focus on first party identity, and why publishers can benefit from building relationships with consumers.
March 11, 2020
How important is it for adtech to solve identity in 2020?
How important do you believe it is for ad tech to determine a solution for identity in 2020? We asked Rubicon Project partners Amanda Martin, VP Enterprise Partnerships, Goodway Group, and Marco Bianchi-Tiraboschi, Senior Director, Business Development, Verizon Media, who share their concerns about our flawed identity infrastructure, privacy, and the pace of change.
March 10, 2020
All Ears for Creativity – 4 of the Best Audio Campaigns We Heard in 2019
These innovative campaigns push the creative boundaries of the programmatic audio platform.
March 9, 2020
Partner Perspectives: SPO Criteria
What are the most important criteria for SPO? Rubicon Project partners Marc Grabowski, EVP Global Supply at Criteo, Jason Randall, CIO at Amnet, and Tim Sims, SVP of Inventory Partnerships at The Trade Desk, detail the criteria they use for SPO, highlighting the importance of innovative buyer tools and global scale, data, flexibility and partnership.
March 2, 2020
5 Programmatic Sessions to Attend at AdWeek LatAm
Advertising Week Latin America offers attendees a glimpse at what’s next for programmatic advertising. Here are 5 sessions you should catch.
February 24, 2020
Ads.txt and Sellers.json 101
Initiatives like Ads.txt and Sellers.json support greater transparency in programmatic advertising.
February 19, 2020
2020 Programmatic Trends for Publishers – Part 1
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
February 18, 2020
How Buyers Can Curb Invalid Traffic in Programmatic
Invalid traffic wastes ad budgets. Here’s how buyers can better protect their ad dollars from being siphoned off by fraudsters.
February 12, 2020
2020 Programmatic Trends for Europe
Adtech has a lot to look forward to in 2020, including broader focus on privacy and data, a greater spirit of collaboration, audio, identity, and well-being.
February 5, 2020
What does the future of PMPs look like?
Some of our publisher and buyer partners talk about the future of private marketplaces, and what PMPs mean to their business.
January 29, 2020
2020 Programmatic Trends in LATAM
Programmatic continues to grow in the LATAM region, where Rubicon Project is a key partner to premium publishers and buyers.
January 27, 2020
Inventory Quality at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality and Security, talks about how Rubicon Project safeguards buyers by proactively vetting publishers, and screening inventory both manually and automatically.
January 16, 2020
Programmatic Resolutions for 2020
With the start of a New Year, these resolutions put full focus on collaboration, transparency, and ad quality.
January 13, 2020
The Future of Brand Safety
In this new video, VP Engineering, Marketplace Quality & Security John Clyman offers his take on the future of brand safety, and how emerging formats lead to new brand safety concerns for programmatic buyers.
January 6, 2020
The Importance of Privacy
In this new video, CRO Joe Prusz explains why Privacy is a core value at Rubicon Project, and why it's so important to appreciate the consumer as the industry moves forward.
January 2, 2020
Identity Takes Center Focus at CES 2020
Identity will be front and center at this year’s CES trade show.
January 1, 2020
Happy New Year from Rubicon Project
We look forward to an exciting and fruitful 2020.
December 20, 2019
Happy Holidays from Rubicon Project
As we round out 2019, we'd like to thank you for your continued partnership. We wish you all the best and look forward to a wonderful new year.
December 18, 2019
Programmatic buyers look ahead to 2020
Rubicon partners Martin Van Der Meij of Wavemaker, David Newman of Dentsu Aegis Network, Miguel Nieto Amesti of Havas, Alice Ansidei of Mindshare, Jon Levinson of Adobe Advertising Cloud, Ari Paparo of Beeswax, Christian Waurich of Publicis Media, and Dan Larden of Infectious Media discuss their company's focus for 2020.
December 16, 2019
The Benefits of Estimated Market Rate
Adam Henry, VP Business Analysis at Rubicon Project, explains why Rubicon Project continues to develop EMR, and how EMR can benefit both buyers and publishers.
December 11, 2019
Increasing Monetization in a Mobile App World
Less Mediation, More Monetization. How Rubicon Project is helping buyers access premium mobile supply for programmatic monetization.
December 10, 2019
What does the future of SPO look like?
Rubicon partners Ollie Steele from Ebay, Martin Van Der Meij from Wavemaker, and David Newman from Dentsu Aegis Network discuss how SPO has influenced transparency, why marketplace fees may disappear, and forming deeper programmatic partnerships.
November 25, 2019
How to Implement App-Ads.txt
Andrey Tserkus, Principal Software Development Engineer at Rubicon Project, explains how to avoid common pitfalls when implementing app-ads.txt.
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
November 6, 2019
VIDEO: How Demand Manager Helps Implement Prebid
Robert Martinez, Software Engineer at Rubicon Project, explains how Demand Manager makes it simple for publishers to implement and manage Prebid.
November 4, 2019
How do you think about SPO for your business?
Rubicon Project partners discuss their approach to supply path optimization, and the best way to create value in the programmatic supply path.
October 30, 2019
VIDEO: How Should Publishers Implement Prebid?
In this new video, Software Engineer Robert Martinez talks about the best way for publishers to implement Prebid, and explains how new tools for Prebid evolve from customer feedback.
October 28, 2019
VIDEO: The Evolution of Demand Manager
CRO Joe Prusz explains how Rubicon Project's Demand Manger can help programmatic publishers increase their yield, and what exciting developments they have to look forward to.
October 22, 2019
Partner Perspectives: Havas
Andrew Goode, EVP Head of Programmatic at Havas Media, talks about the industry's trend towards transparency, and how programmatic guaranteed has impacted his business.
October 17, 2019
VIDEO: Marketplace Shifts in Brazil
Salomao Junior, VP of Seller LATAM at Rubicon Project, discusses the changes he's seen in the Brazilian programmatic market since Rubicon launched its Sao Paulo office in 2014.
October 14, 2019
VIDEO: Programmatic Video with Beeswax’s Cadi Jones
Cadi Jones, Commercial Director EMEA at Beexwax, talks about the challenges and opportunities she sees in programmatic video, including the rapid growth of OTT, CTV and in-app video.
October 10, 2019
VIDEO: 2020 Vision with MediaMath’s Shaun Lin
Shaun Lin, Director of Global Supply Partnerships at MediaMath, explains how MediaMath is working to create an accountable and addressable supply chain.
October 7, 2019
Video: Programmatic Trends in Brazil
Salomao Junior talks about current trends in Brazilian adtech, and why more buyers and sellers are taking advantage of programmatic guaranteed.
September 25, 2019
VIDEO: Partner Perspectives With IBM Watson
In our ongoing Partner Perspectives series, Felix Zeng, Head of Programmatic Sales at IBM Watson Advertising, talks about emerging programmatic formats, and why he's chosen to partner with a select group of large SSPs.
September 24, 2019
VIDEO: The Mobile Market
Matt Cunha explains why more and more mobile publishers are turning to Rubicon Project for help with their programmatic strategies.
September 17, 2019
Why Independent Ad Tech is Collaborating for the Greater Good
At this year’s DMEXCO, Rubicon Project’s Joe Prusz sat on a panel with other C-suite leaders to discuss collaboration in ad tech.
September 11, 2019
VIDEO: Programmatic Perception
In this new video, Ryan Mulcahy, Head of Revenue, North America, talks about how the market perception of programmatic has shifted over the past five years.
September 10, 2019
5 DMEXCO Sessions You Shouldn’t Miss
At DMEXCO, leaders will unpack how open source can bring greater trust and transparency to the digital economy.
September 9, 2019
Building Out Header Bidding Solutions Across Platforms
As header bidding solutions emerge across platforms, they must meet these three criteria to best serve mobile-first publishers.
September 3, 2019
Lessons Learned from the Sydney Automation Summit
Rubicon Project’s annual Automation Summit in Sydney highlighted four key trends in programmatic: Prebid, Monetisation, SPO, and emerging platforms
August 29, 2019
VIDEO: Partner Perspectives with Unruly
Kenneth Suh, Chief Operating Officer at Unruly, offers his perspective on how Programmatic Guaranteed has helped to level the playing field for publishers.
August 28, 2019
Ryan Mulcahy, Head of Revenue, North America, explains Rubicon Project's commitment to transparency and why it has created stronger partnerships with buyers and sellers.
August 14, 2019
Programmatic in LATAM
Patrizio Zanatta, SVP LATAM, talks about how Rubicon Project has shaped the programmatic market in the Latin America region.
August 13, 2019
Mobile Market Perception
Matt Cunha, Senior Sales Director, Mobile, talks about new opportunities for programmatic in the mobile space.
August 12, 2019
VIDEO: Partner Perspectives with BuzzFeed’s Michele DeVine
What trends are programmatic partners like BuzzFeed focused on? Michele DeVine at BuzzFeed gave us her partner perspective.
August 7, 2019
Rohan Creasey, Country Manager ANZ, explains the history of adtech in his region, and how The Rubicon Project has thrived in an evolving marketplace.
July 30, 2019
New Publisher Tools
Steve Hulkower, Senior Director of Product Management talks about the new publisher tools Rubicon Project is creating to improve deal outcomes for both buyers and sellers.
July 29, 2019
The Case for First-Party, Community-Driven Identity
The rise of open source and standardization in publisher-facing ad tech provides a unique opportunity to move towards a first-party, community-driven Identity model where first-party cookies work for everyone.
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
July 16, 2019
More Valuable Deals
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project is innovating to create more valuable deals.
July 11, 2019
Programmatic Industry Predictions for 2020
Rubicon Project’s James Brown gave his programmatic industry predictions for 2020 at Interact Warsaw.
July 10, 2019
Programmatic Challenges & Growth for 2020
Rubicon Project’s James Brown gave his predictions on the programmatic industry’s challenges and growth opportunities in 2020.
July 9, 2019
Deals for Emerging Formats
Senior Director of Product Management Steve Hulkower explains why programmatic deals for emerging formats have different use cases, and need to be tailored to match the opportunity.
June 25, 2019
Steve Hulkower, Senior Director of Product Management, provides an overview of Programmatic Guaranteed, and the importance of a seamless PG experience.
June 12, 2019
Faster Exchange, Better Performance
Demand Manager offers programmatic publishers the control and insights to manage demand faster, improving the user experience.
June 5, 2019
Pragmatic Programmatic: Universal IDs
Rebecca Ackers, our Director, Global Accounts, discusses Universal IDs and where she sees them going in 2019.
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising. VIDEO […]
May 22, 2019
Bridging The Gap To First-Price Auctions: A Buyer’s Guide
As the behemoths have capitulated to the industry’s move to first-price auctions, the new world of auction dynamics is something no buyer can afford to ignore.
May 13, 2019
Header Bidding’s Path to Maturity…and the Road Ahead
From Complexity to Simplicity. How can publishers implement header bidding with ease? This article was originally published by MediaVillage.com on May 9, 2019. How We Got Here. The origins of the […]
May 9, 2019
Why Prebid Makes the Header More Relevant Than Ever
With Demand Manager, Rubicon Project offers publishers Prebid-as-service, bringing a new level of control and simplicity to header bidding.
April 30, 2019
How Does Rubicon Project Educate Buyers and Sellers?
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about educating partners.
January 11, 2019
Evolution of mobile in 2019
The move to server side header bidding as the predominate way that publishers monetize their inventory will welcome another evolution of mobile inventory.
January 10, 2019
Key factors behind our growth in video and audio
Watch Michael Barrett explain why video and audio shone bright for us in 2018 and what we can expect for 2019.
In The News
November 29, 2018
Omny Studio Partners With Rubicon Project To Harness The Power Of Programmatic
We've collaborated with Omny Studio to bring video ads to podcast in Australia.
In The News
November 16, 2018
Video, Transparency and Beyond: Rubicon Project’s View
Our CTO, Tom Kershaw, shares six key priorities with Campaign Asia.
In The News
November 7, 2018
TVB chooses Rubicon Project’s programmatic exchange to allow audience targeting through connected TV
Rubicon Project has completed its first Asian CTV integration with Hong Kong's leading TV broadcaster, TVB.
November 7, 2018
Why You Should Meet with your SSP
Sitting down with your SSP can bring clarity, transparency and offer valuable insight into how your marketing dollars are being spent.
In The News
November 1, 2018
Server Serves Best
How we must pivot in a video-dominated landscape
October 25, 2018
Open Source Integration
Open source allows us to be transparent, gives publishers the trust they need so that we can monetize their inventory in an open forum.
October 15, 2018
Why Programmatic Audio?
Our Head of Audio, Nina Harvey, discusses the benefits of programmatic audio
October 9, 2018
Dmexco or Cannes?
Cannes Lions and Dmexco are important advertising industry events. We asked our partners which one they preferred.
June 12, 2018
Why Placement-Level Viewability Metrics are Better for Sellers and Buyers
Our new partnership with Moat delivers advanced, placement-level viewability metrics on all display and VPAID video (desktop and mobile web) inventory
April 18, 2018
Can Ad Tech Capture the Next $20 Billion in Video Spend?
Programmatic video represents an almost $20 billion opportunity, but buyers and sellers face challenges in reaching that high mark.
April 18, 2018
Building Brand Safety and Trust
We understand why marketers worry about brand safety. Here’s how we’re building trust with the partners who rely on us.
March 12, 2018
5 tips to succeed with Private Marketplaces
Here's how publishers can think critically about their open and Private Marketplace inventory and better delineate the unique value their PMPs bring to buyers
February 13, 2018
Protect and Prosper
In order for our industry to truly prosper, we all must commit to the cause with three pillars of protection
February 8, 2018
Now is the time to add ads.txt
Don’t miss out on monetization opportunities from Rubicon Project! As buyers look to consolidate spend with trusted sources, now is the time to add ads.txt to your sites.
October 3, 2017
Protect your premium inventory with Ads.txt
Ads.txt will help prevent bad actors from counterfeiting, and profiting from, your inventory
November 10, 2016
Rubicon Project Reports Record Breaking Days for Video Advertising Following U.S. Presidential Election
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced record breaking video advertising spend in the days surrounding the 2016 U.S. Presidential election.
August 30, 2016
Flipboard Launches Premium Private Marketplace; Selects Rubicon Project to Automate Buying of Mobile Ad Inventory
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world.
July 15, 2016
Maximizing the header bidding opportunity
Header bidding is an advertising innovation! What capabilities make it worth having in the first place?
May 3, 2016
Tapjoy Selects Rubicon Project as Initial Launch Partner for the Tapjoy Private Exchange
Partnership brings unique opt-in mobile video and gaming app inventory that was previously unavailable to programmatic buyers
May 2, 2016
Virool Launches Innovative Programmatic Mobile Video Vertical Ad Unit Through Rubicon Project’s Marketplace
Latest Innovation in Video Offers Advertisers and Publishers High Demand Ad Units in Rapidly Growing Mobile Video Marketplace
April 27, 2016
Taking advantage of a vast new digital canvas
Mobile video is coming of age and its time we take full advantage of a $6 billion industry
April 21, 2016
The future of automated advertising
Advertising automation makes headlines during Advertising Week Europe 2016
April 11, 2016
Understanding ad serving means going back to the basics
Take a journey with us acorss the evolution of ad servers and see why header bidding is here to stay
April 4, 2016
Six reasons why header bidding is worthwhile
Don't have header bidding? Here are 6 reasons why you should get on board now
March 4, 2016
Rubicon Project Announces Global Launch of Exchange API Technology Following Strong Initial Customer Results
Initial Adopters Experience 200% Increase in CPMs as Technology Delivers Unified Auctions for All Demand Sources LOS ANGELES–March 4, 2016–Rubicon Project (NYSE: RUBI), which operates one of the world’s largest […]
March 3, 2016
Rubicon Project Recognized as #1 Marketplace Internationally for Inventory Quality
In Independent Rankings of 400 Companies Globally Rubicon Project Maintains Top Tier Rankings Across All Inventory Categories LOS ANGELES, CA (March 3, 2016) — Rubicon Project (NYSE: RUBI), which operates […]
February 25, 2016
Here’s what mobile buyers and sellers really want
New findings show the continued and dramatic growth of automated private marketplaces
February 4, 2016
Gameloft Advertising Solutions Selects Rubicon Project to Automate Mobile Advertising Across its 147 Million Monthly Users Worldwide
LOS ANGELES – February 4, 2016 – Gameloft Advertising Solutions today announced a partnership with Rubicon Project (NYSE: RUBI) which operates one of the largest advertising marketplaces worldwide, to automate […]
January 25, 2016
Rubicon Project Launches Programmatic TV Partnership With AdMore
Rubicon Project’s Orders Platform will enable marketers to reach linear-TV audiences in more than 100 million Nielsen-monitored homes nationwide LOS ANGELES, CA – January 25, 2016 – Rubicon Project (NYSE: […]
December 15, 2015
Rubicon Project Expands Leading Header Bidding Solution With First Ever In App Header Bidding Technology
Rubicon Project Debuts Fastlane Header Bidding Solution for Desktop, Mobile and In-App Content Creators – Publishers Experience Triple Digital Growth In CPMs LOS ANGELES, CA. (December 15, 2015) — Rubicon […]
November 16, 2015
Seller’s guide to success with automation
A seller's guide to success with automation by leveraging first party data and increaase operational efficiency
October 29, 2015
An interview with Ziff Davis on automated advertising
Here's what one of the leaders in tech, Ziff Davis, has to say about automated advertising
September 16, 2015
Publisher Co-Operatives Expand Beyond Europe, Signaling Global Trend
Launch of Argentina and Hungary Advertising Co-Ops Expands Rubicon Project Leadership Role as The Exclusive Publisher Co-operative Marketplace Serving More Than 290 Premium Publishers Globally LOS ANGELES and LONDON, SEPTEMBER […]
September 16, 2015
Reaching critical mass with publisher cooperatives
This infographic depicts the biggest successes so far in the emerging world of publisher co-operatives
September 3, 2015
Rubicon Project’s Automation Technology To Power Out-Of-Home Advertising
Partnership with UK’s BITPOSTER Launches Rubicon Project’s Expansion Into Fast Growing Out-of-Home Market
June 23, 2015
Rubicon Project Taps Moat As Preferred Buyer Video Viewability Partner
Partnership deepens analytics, viewability and performance insights to help advertisers better optimize their campaigns
June 19, 2015
Mobile Advertising Spend Soars To More Than 20 Percent On Rubicon Project’s Platform
Technology Leader Now “One of The World’s Largest Independent Advertising Automation Solutions for Mobile”; Two-Year Focus Grows Mobile Offering by More Than 1,300%
June 18, 2015
For digital advertisers, “premium” means more than quality content
The VP of Sales at Intermarkets asks what exactly makes a publisher premium?
June 17, 2015
Rubicon Project And Virool Extend Exclusive Alliance, Providing Buyers And Sellers With Significant New Premium Mobile Video Inventory
Exclusive Deal Will Fuel Growth of the $8.6 Billion Mobile Video Market, Providing Thousands of Programmatic Buyers Globally With a Better Way to Engage Consumers at Scale
May 20, 2015
Rubicon Project Consistent Top Scorer In Latest Independent Quality Rankings
Independent Data Platform Pixalate Ranks Rubicon Project Among The Best of the Best in Quality – And a Leader in Commitment to Combat Malware
May 12, 2015
Rubicon Project Launches Self-Serve Platform To Automate $50 Billion Local & Small Business Advertising Market
Empowers Publishers and Mobile App Developers To Tap New Revenue Streams
April 30, 2015
Rubicon Project Continues International Expansion; Opens First Office In Italy; Announces Key Hires
Rubicon Project Hosts Third Italian Marketplace Summit Attended By Country’s Biggest Sellers And Buyers; Italian Digital Advertising Spend Forecast To Surpass $1.3 Billion in 2015
April 27, 2015
Rubicon Project Completes Acquisition of Chango
Acquisition Brings Incremental $35 Billion Intent Marketing Spend to Rubicon Project’s Premium Advertising Marketplace
March 12, 2015
Rubicon Project Selected By DigitasLBi To Power Guaranteed And Non-Guaranteed Orders
Move Signals Industry’s Continued Embrace of Rubicon Project’s “Powerful and Effective Technology” Solutions to Maximize Media Efficacy
February 27, 2015
Rubicon Project Debuts Industry’s First And Only “Full-Stack” Direct Order Automation Solution At Customer Automation Summit
Reveals Open Platform Initiative with Suite of APIs Designed to Empower Buyers and Sellers; Optimize Engagement, Performance and Yield Across All Sales Channels
August 27, 2014
Rubicon Project Selected To Power Global Exchange For International Media Group, Future PLC
"Advertisers to access global inventory from sites including T3, Total Film and PC Gamer Direct orders can be targeted in each geographic location"
August 14, 2014
We’re tackling inventory quality head on
New white paper outlines the steps we’re taking to suppress suspicious activity across the industry
June 10, 2014
Mobile native inventory now available on Rubicon
Together with InMobi we hope to reignite mobile advertising with native ad units
March 7, 2014
Mobile Buyer research report 2014
Jam packed with new research and findings on the state of the mobile industry
March 21, 2013
Ebay, Telegraph & Danish Publisher Network on the path to automated trading
We ask the tough questions about how to differentiate your approach to RTB
December 12, 2012
Q&A with La Place Media
La Place Media's MD, Fabien Magalon, opens up about the future of programmatic for its new French publication
July 16, 2012
Here's how publishers can capitalize on a market that is growing 45%-60% year over year