server side

Thought Leadership
September 26, 2018
Rubicon Project and the IAB Tech Lab Plot the Future of OTT with VAST 4.1
In light of the rapid growth of connected TV and over-the-top (OTT) media viewing, the advertising industry has begun a massive technological migration from client-side ad insertion to server-side ad insertion (SSAI).
Press Releases
October 24, 2017
Rubicon Project Launches Open Source Server-Side Header Bidding Closed Beta
Solution Uses Standards and Includes Robust Support for Private Marketplaces