server side

Thought Leadership
September 26, 2018
Rubicon Project and the IAB Tech Lab Plot the Future of OTT with VAST 4.1
In light of the rapid growth of connected TV and over-the-top (OTT) media viewing, the advertising industry has begun a massive technological migration from client-side ad insertion to server-side ad insertion (SSAI). SSAI allows publishers to deliver a better user experience, support more device types, and overcome challenges associated with ad blocking.
Press Releases
October 24, 2017
Rubicon Project Launches Open Source Server-Side Header Bidding Closed Beta
Solution Uses Prebid.org Standards and Includes Robust Support for Private Marketplaces
Research
October 24, 2017
The Move to Server-Side Header Bidding
Are you curious about the move to server-side header bidding?┬áTasked with managing the switch, but wondering about how to best test and implement?┬áDo you have questions about how going server-side […]