SPO



Thought Leadership
March 23, 2020
What will be the biggest adtech trends in 2020?
Will Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director Business Development at Verizon Media, discuss current tech trends including consolidation, SPO and Demand Manager.
Thought Leadership
March 9, 2020
Partner Perspectives: SPO Criteria
What are the most important criteria for SPO? Rubicon Project partners Marc Grabowski, EVP Global Supply at Criteo, Jason Randall, CIO at Amnet, and Tim Sims, SVP of Inventory Partnerships at The Trade Desk, detail the criteria they use for SPO, highlighting the importance of innovative buyer tools and global scale, data, flexibility and partnership.
Thought Leadership
March 3, 2020
Partner Perspectives: Estimated Market Rate
Rubicon partners Tim Sims, SVP of Inventory Partnerships at The Trade Desk, Oliver Whitten, Chief Operating Officer at Ad Form, Adam Schenkel, SVP of Commercial Development at GumGum, and Peter Turner, Senior Manager of Partnership at LinkedIn, offer their thoughts on the value of Estimated Market Rate (EMR), and what it has meant for their business. 
Thought Leadership
February 25, 2020
2020 Programmatic Trends for Agency Buyers
Agency Buyers are looking ahead to growth in 2020, with more SPO, rising demand for PG and CTV, and collaboration around identity.
Thought Leadership
February 24, 2020
Ads.txt and Sellers.json 101
Initiatives like Ads.txt and Sellers.json support greater transparency in programmatic advertising.
Thought Leadership
February 20, 2020
Partner Perspectives: How Do You Think About SPO?
Rubicon partners from The Trade Desk, Havas, LinkedIn, IBM Watson and GumGum discuss how they view Supply Path Optimization (SPO).
Thought Leadership
February 19, 2020
2020 Programmatic Trends for Publishers – Part 1
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
Thought Leadership
January 29, 2020
2020 Programmatic Trends in LATAM
Programmatic continues to grow in the LATAM region, where Rubicon Project is a key partner to premium publishers and buyers.
Thought Leadership
December 17, 2019
2020 Vision: Where Programmatic Pros are Focusing in the New Year
We asked programmatic pros about key areas where their business will be focused in the new year. Their responses ranged from new formats and data science, to partnership and supply path optimization.
Thought Leadership
December 16, 2019
The Benefits of Estimated Market Rate
Adam Henry, VP Business Analysis at Rubicon Project, explains why Rubicon Project continues to develop EMR, and how EMR can benefit both buyers and publishers.
Thought Leadership
December 11, 2019
Increasing Monetization in a Mobile App World
Less Mediation, More Monetization. How Rubicon Project is helping buyers access premium mobile supply for programmatic monetization.
Thought Leadership
December 10, 2019
What does the future of SPO look like?
Rubicon partners Ollie Steele from Ebay, Martin Van Der Meij from Wavemaker, and David Newman from Dentsu Aegis Network discuss how SPO has influenced transparency, why marketplace fees may disappear, and forming deeper programmatic partnerships.
Thought Leadership
December 5, 2019
Supply Path Optimization (SPO) at Havas
Andrew Goode, EVP Head of Programmatic at Havas, explains what he's learned by going through the process of Supply Path Optimization over the past year. 
Thought Leadership
December 4, 2019
SPO Playbook: How to Tackle SPO
Buyers can tackle Supply Path Optimization (SPO) in three simple phases: Plan, Consolidate, and Partner.
Thought Leadership
November 21, 2019
How are you evaluating your SPO options?
Ari Paparo, CEO Beeswax, explains how his incentives are aligned with his customers, and how he's working with partners to eliminate waste. Dan Larden, Global Strategic Partner, Infectious Media, talks about synthesizing data from buying platforms and suppliers to automate SPO decisions.
Thought Leadership
November 20, 2019
SPO Playbook: Why Supply Path Optimization Matters
This is the second in a series of articles on Supply Path Optimization (SPO). Part one: How to Achieve Better Buyer Outcomes with Supply Path Optimization. Don’t Wait Fortune favors […]
Thought Leadership
November 18, 2019
VIDEO: Prebid, Identity, and SPO with PCH’s Steve Bagdasarian
Steve Bagdasarian, General Manager at PCH Media, discusses how his company is taking advantage of Prebid and becoming a leader in the identity space.
Thought Leadership
November 14, 2019
VIDEO: Supply Path Optimization with Amnet
Jason Randall, Chief Technology Officer at Amnet, discusses his approach to Supply Path Optimization, how Amnet is moving the industry forward, and how PG and PMPs impact his business. 
Thought Leadership
November 11, 2019
VIDEO: Partner Perspectives with LinkedIn
Peter Turner, Senior Manager of Partnerships at LinkedIn, talks about current trends in programmatic advertising, his company's focus for 2019, and how they think about Supply Path Optimization. 
Thought Leadership
November 4, 2019
How do you think about SPO for your business?
Rubicon Project partners discuss their approach to supply path optimization, and the best way to create value in the programmatic supply path.
Thought Leadership
October 31, 2019
SPO Playbook: How to Achieve Better Buyer Outcomes with Supply Path Optimization
Supply Path Optimization is a critical step for buyers to achieve better outcomes in the new programmatic landscape. Here’s how to begin consolidation.
Thought Leadership
September 25, 2019
VIDEO: Partner Perspectives With IBM Watson
In our ongoing Partner Perspectives series, Felix Zeng, Head of Programmatic Sales at IBM Watson Advertising, talks about emerging programmatic formats, and why he's chosen to partner with a select group of large SSPs. 
Thought Leadership
August 19, 2019
Bringing Clarity to a Murky Programmatic Supply Chain
Rooted in the rise of header bidding, SPO aims to simplify the murky programmatic supply chain by eliminating waste, hidden fees, and brand safety risks that come with buying through non-vetted supply sources.
Thought Leadership
August 8, 2019
Impact of SPO in ANZ
Rohan Creasey talks about the impact of SPO in ANZ, and why so many buyers in Australia and New Zealand have chosen to partner with The Rubicon Project.
Thought Leadership
June 3, 2019
Michael Barrett on SPO
Michael Barrett gives us his take on SPO – Supply Path Optimization – and how it’s transforming the programmatic landscape.
Thought Leadership
May 29, 2019
The Arrival of Enterprise Header Bidding
The next phase in header bidding delivers Demand Manager, an enterprise solution through Prebid that ultimately enhances supply path optimization.
Thought Leadership
May 13, 2019
Header Bidding’s Path to Maturity…and the Road Ahead
From Complexity to Simplicity.  How can publishers implement header bidding with ease? This article was originally published by MediaVillage.com on May 9, 2019. How We Got Here. The origins of the […]
Thought Leadership
April 24, 2019
Industry Challenges
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about industry challenges with Jack Hershman at AdWeek Europe.
Thought Leadership
April 18, 2019
Stand Out in Ad Tech
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about breaking through the noise of a crowded industry.
Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Thought Leadership
February 4, 2019
Industry Challenges Customers will Face in 2019
In part two of the series, Joe Prusz predicts challenges our customers may face in 2019
Thought Leadership
December 12, 2018
Is 2019 the Tipping Point for Supply Path Optimization?
As the push for transparent programmatic partnerships continues, a clear understanding of how various buyers might define “transparency” is now more important than ever.
Thought Leadership
November 26, 2018
SPO: Why choose Rubicon Project?
Jon Cooke,VP Global Agency Sales at Rubicon Project explains how Rubicon Project can help you enable SPO.
Thought Leadership
November 13, 2018
SPO: How do buyers get started?
Here is how buyers can get started with SPO and how Rubicon Project can help.
Thought Leadership
November 7, 2018
Why You Should Meet with your SSP
Sitting down with your SSP can bring clarity, transparency and offer valuable insight into how your marketing dollars are being spent.
Thought Leadership
November 6, 2018
What is SPO?
Rubicon Project's VP of Global Agency Sales, Jon Cooke, explains what is Supply Path Optimization and why it is important to buyers.