Technology



Thought Leadership
March 30, 2020
Will the industry come to a consensus on identity in 2020?
Rubicon Partners share their views on one of the industry's greatest challenges, and when they believe we'll come together on a collaborative identity solution.
Thought Leadership
March 26, 2020
Rubicon Project Joins Initiative to Fill Ad Space with COVID-19 PSAs
Rubicon Project joins Amobee in supporting a COVID-19 PSA to fight misinformation.
Thought Leadership
March 25, 2020
How Publishers Can Contribute to Prebid.org
Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, fills us in on the future of Prebid, and how industry leaders are collaborating to drive publisher monetization. 
Thought Leadership
March 16, 2020
How is LiveRamp preparing for the elimination of third-party cookies?
Travis Clinger, VP Global Strategy and Partnerships at Live Ramp, discusses how his company is preparing for the future with a focus on first party identity, and why publishers can benefit from building relationships with consumers. 
Thought Leadership
March 3, 2020
Partner Perspectives: Estimated Market Rate
Rubicon partners Tim Sims, SVP of Inventory Partnerships at The Trade Desk, Oliver Whitten, Chief Operating Officer at Ad Form, Adam Schenkel, SVP of Commercial Development at GumGum, and Peter Turner, Senior Manager of Partnership at LinkedIn, offer their thoughts on the value of Estimated Market Rate (EMR), and what it has meant for their business. 
Thought Leadership
February 24, 2020
Ads.txt and Sellers.json 101
Initiatives like Ads.txt and Sellers.json support greater transparency in programmatic advertising.
Thought Leadership
February 19, 2020
2020 Programmatic Trends for Publishers – Part 1
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
Thought Leadership
February 18, 2020
How Buyers Can Curb Invalid Traffic in Programmatic
Invalid traffic wastes ad budgets. Here’s how buyers can better protect their ad dollars from being siphoned off by fraudsters.
Thought Leadership
February 12, 2020
2020 Programmatic Trends for Europe
Adtech has a lot to look forward to in 2020, including broader focus on privacy and data, a greater spirit of collaboration, audio, identity, and well-being.
Thought Leadership
February 6, 2020
Best of the 2020 IAB Annual Leadership Meeting
These sessions at the 2020 IAB Annual Leadership Meeting explore how data and emerging platforms are reshaping programmatic advertising and adtech.
Thought Leadership
February 5, 2020
What does the future of PMPs look like?
Some of our publisher and buyer partners talk about the future of private marketplaces, and what PMPs mean to their business.
Thought Leadership
January 29, 2020
2020 Programmatic Trends in LATAM
Programmatic continues to grow in the LATAM region, where Rubicon Project is a key partner to premium publishers and buyers.
Thought Leadership
January 27, 2020
Inventory Quality at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality and Security, talks about how Rubicon Project safeguards buyers by proactively vetting publishers, and screening inventory both manually and automatically.
Thought Leadership
January 23, 2020
The New Programmatic Standards: Why Audio & DOOH are Essential to Buyer Strategy
Emerging platforms like Audio and DOOH are shaking up the programmatic landscape.
Thought Leadership
January 16, 2020
Programmatic Resolutions for 2020
With the start of a New Year, these resolutions put full focus on collaboration, transparency, and ad quality.
Thought Leadership
January 13, 2020
The Future of Brand Safety
In this new video, VP Engineering, Marketplace Quality & Security John Clyman offers his take on the future of brand safety, and how emerging formats lead to new brand safety concerns for programmatic buyers.
Thought Leadership
January 2, 2020
Identity Takes Center Focus at CES 2020
Identity will be front and center at this year’s CES trade show.
Thought Leadership
December 16, 2019
The Benefits of Estimated Market Rate
Adam Henry, VP Business Analysis at Rubicon Project, explains why Rubicon Project continues to develop EMR, and how EMR can benefit both buyers and publishers.
Thought Leadership
December 11, 2019
Increasing Monetization in a Mobile App World
Less Mediation, More Monetization. How Rubicon Project is helping buyers access premium mobile supply for programmatic monetization.
Thought Leadership
December 9, 2019
Why PG works for Adform
Oliver Whitten, Chief Operating Officer at Adform, explains how his company is evolving into an integrated advertising platform, and explains why programmatic guaranteed (PG) is a natural fit.
Thought Leadership
December 3, 2019
What’s the most practical ID solution for the programmatic industry?
In this new video, Rubicon partners from Beeswax, Infectious Media, and Havas discuss the industry's collaboration on Universal ID, and offer their thoughts on the most practical solutions.
Thought Leadership
November 25, 2019
How to Implement App-Ads.txt
Andrey Tserkus, Principal Software Development Engineer at Rubicon Project, explains how to avoid common pitfalls when implementing app-ads.txt.
Thought Leadership
November 20, 2019
SPO Playbook: Why Supply Path Optimization Matters
This is the second in a series of articles on Supply Path Optimization (SPO). Part one: How to Achieve Better Buyer Outcomes with Supply Path Optimization. Don’t Wait Fortune favors […]
Thought Leadership
November 19, 2019
Brand Safety at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality & Security, explains how Rubicon Project works to ensure brand safety.
Thought Leadership
November 14, 2019
VIDEO: Supply Path Optimization with Amnet
Jason Randall, Chief Technology Officer at Amnet, discusses his approach to Supply Path Optimization, how Amnet is moving the industry forward, and how PG and PMPs impact his business. 
Thought Leadership
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
Thought Leadership
November 12, 2019
How App-Ads.txt Promotes Brand Safety
In this new video, John Clyman discusses Rubicon Project's commitment to app-ads.txt, and explains why it's important for all players in the programatic supply chain to work together for brand safety.
Thought Leadership
November 7, 2019
VIDEO: Programmatic Identity with the Trade Desk
Anna Forbes, UK General Manager at The Trade Desk, discusses how the industry will move away from 3rd party cookies and how Unified ID helps address this pressing issue.
Thought Leadership
November 6, 2019
VIDEO: How Demand Manager Helps Implement Prebid
Robert Martinez, Software Engineer at Rubicon Project, explains how Demand Manager makes it simple for publishers to implement and manage Prebid.
Thought Leadership
November 4, 2019
How do you think about SPO for your business?
Rubicon Project partners discuss their approach to supply path optimization, and the best way to create value in the programmatic supply path.
Thought Leadership
October 30, 2019
VIDEO: How Should Publishers Implement Prebid?
In this new video, Software Engineer Robert Martinez talks about the best way for publishers to implement Prebid, and explains how new tools for Prebid evolve from customer feedback. 
Thought Leadership
October 28, 2019
VIDEO: The Evolution of Demand Manager
CRO Joe Prusz explains how Rubicon Project's Demand Manger can help programmatic publishers increase their yield, and what exciting developments they have to look forward to. 
Thought Leadership
October 24, 2019
Partner Perspectives: The Future of Identity
We asked a few of our partners for their thoughts on the future of identity in the programmatic world. Their ideas span from the resurgence of contextual advertising to open source Prebid solutions.
Thought Leadership
October 3, 2019
How LATAM Markets are Using Programmatic to Ramp Up Growth
As internet penetration increases in Latin America, so do programmatic ad budgets.
Thought Leadership
September 30, 2019
Video: Partner Perspectives with MobileFuse
In this new video, Ken Harlan, Founder and CEO of MobileFuse, discusses his company's focus for 2019, and why he predicts big growth for Private Marketplaces.
Thought Leadership
September 25, 2019
VIDEO: Partner Perspectives With IBM Watson
In our ongoing Partner Perspectives series, Felix Zeng, Head of Programmatic Sales at IBM Watson Advertising, talks about emerging programmatic formats, and why he's chosen to partner with a select group of large SSPs. 
Thought Leadership
September 24, 2019
VIDEO: The Mobile Market
Matt Cunha explains why more and more mobile publishers are turning to Rubicon Project for help with their programmatic strategies.
Thought Leadership
September 19, 2019
4 Events Supporting a More Female Future During Advertising Week NY
Media has been heavily dominated by men for years. These sessions at Advertising Week NY uncover how to ensure the future is female.
Thought Leadership
September 18, 2019
VIDEO: Partner Perspectives – Cookies
We sat down with some of our publisher partners to get their perspective on the future of identity, and how consumer privacy initiatives will impact programmatic advertising.
Thought Leadership
September 17, 2019
Why Independent Ad Tech is Collaborating for the Greater Good
At this year’s DMEXCO, Rubicon Project’s Joe Prusz sat on a panel with other C-suite leaders to discuss collaboration in ad tech.
Thought Leadership
September 16, 2019
VIDEO: US Programmatic Trends
Ryan Mulcahy, Head of Revenue for North America, highlights major programmatic trends that will impact the US market in the coming year. He explains the growing importance of video, and why it's more important than ever for the industry to standardize on one unified ID. 
Thought Leadership
September 11, 2019
VIDEO: Programmatic Perception
In this new video, Ryan Mulcahy, Head of Revenue, North America, talks about how the market perception of programmatic has shifted over the past five years.
Thought Leadership
September 9, 2019
Building Out Header Bidding Solutions Across Platforms
As header bidding solutions emerge across platforms, they must meet these three criteria to best serve mobile-first publishers.
Thought Leadership
September 5, 2019
Evolution to First Price Auctions
It’s no secret the adtech industry has evolved from second price auctions to first price auctions.  But why did that standard develop?  Rubicon Project’s Martin Hill explains how this new […]
Thought Leadership
September 3, 2019
Lessons Learned from the Sydney Automation Summit
Rubicon Project’s annual Automation Summit in Sydney highlighted four key trends in programmatic: Prebid, Monetisation, SPO, and emerging platforms
Thought Leadership
August 29, 2019
VIDEO: Partner Perspectives with Unruly
Kenneth Suh, Chief Operating Officer at Unruly, offers his perspective on how Programmatic Guaranteed has helped to level the playing field for publishers.
Thought Leadership
August 27, 2019
Mobile Shifts
Matt Cunha talks about recent trends in mobile, and how mobile publishers are shifting towards new monetization partners. 
Thought Leadership
August 20, 2019
Full Funnel Focus: The State of Transparency in Video Ad Performance
Rubicon Project is building out its analytics to help premium video publishers better monetize their stack.
Thought Leadership
August 14, 2019
Programmatic in LATAM
Patrizio Zanatta, SVP LATAM, talks about how Rubicon Project has shaped the programmatic market in the Latin America region.
Thought Leadership
August 13, 2019
Mobile Market Perception
Matt Cunha, Senior Sales Director, Mobile, talks about new opportunities for programmatic in the mobile space. 
Thought Leadership
August 12, 2019
VIDEO: Partner Perspectives with BuzzFeed’s Michele DeVine
What trends are programmatic partners like BuzzFeed focused on? Michele DeVine at BuzzFeed gave us her partner perspective.
Thought Leadership
August 8, 2019
Impact of SPO in ANZ
Rohan Creasey talks about the impact of SPO in ANZ, and why so many buyers in Australia and New Zealand have chosen to partner with The Rubicon Project.
Thought Leadership
August 7, 2019
Programmatic Evolution
Rohan Creasey, Country Manager ANZ, explains the history of adtech in his region, and how The Rubicon Project has thrived in an evolving marketplace.
Thought Leadership
August 6, 2019
Trends in ANZ
Rohan Creasey, Country Manager, Australia & New Zealand, talks about programmatic market trends in ANZ and what he sees coming up.
Thought Leadership
July 31, 2019
5 Ways Programmatic Video Standards are Changing to Simplify Ad Delivery
With programmatic video performing across screens and devices, these initiatives are helping media players deliver quality at scale.
Thought Leadership
July 30, 2019
New Publisher Tools
Steve Hulkower, Senior Director of Product Management talks about the new publisher tools Rubicon Project is creating to improve deal outcomes for both buyers and sellers.
Thought Leadership
July 25, 2019
The Hack that Became a Standard: Header Bidding Grows Up
Rubicon Project's Heather Carver understands the struggle publishers have had with implementing header bidding, and has seen the difficult path to implementation they've experienced. Now, with Demand Manager, Rubicon Project has packaged Prebid as a service to eliminate these obstacles and put control right back in the hands of publishers. This exclusive interview uncovers how these issues were discovered and what Rubicon Project is doing to transform this industry standard.
Thought Leadership
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
Thought Leadership
July 18, 2019
Rubicon Project Helps Raise the Curtain on Audio Programmatic
As digital audio audiences grow, publishers and buyers are turning to audio programmatic ad buying using real-time marketplaces and online platforms to transact inventory.
Thought Leadership
July 16, 2019
More Valuable Deals
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project is innovating to create more valuable deals.
Thought Leadership
July 11, 2019
Programmatic Industry Predictions for 2020
Rubicon Project’s James Brown gave his programmatic industry predictions for 2020 at Interact Warsaw.
Thought Leadership
July 10, 2019
Programmatic Challenges & Growth for 2020
Rubicon Project’s James Brown gave his predictions on the programmatic industry’s challenges and growth opportunities in 2020.
Thought Leadership
June 26, 2019
Michael Barrett on Emerging Markets
Michael Barrett offers some thoughts on Emerging Markets in Programmatic, how the ad tech industry is growing, and the latest formats supported by Rubicon Project.
Thought Leadership
June 24, 2019
Client Challenges
Three members of Rubicon Project’s Account Services team offer their thoughts on partnering with publisher clients to address ad tech challenges.
Thought Leadership
June 20, 2019
Client Relationships
Three members of Rubicon Project’s Account Services team offer their take on how to build strong relationships with ad tech clients.
Thought Leadership
June 18, 2019
Evolution of the PMP UI
Senior Director of Product Management Steve Hulkower discusses The Rubicon Project’s role in pioneering Private Marketplaces, and the new Deals UI being developed to meet the needs of a changing […]
Thought Leadership
June 13, 2019
7 Events to Make the Most of Your Cannes Lions Experience
The Cannes Lions Festival jam-packs the latest in creative marketing innovation. These top picks in programmatic will help you maximize your time.
Thought Leadership
June 12, 2019
Faster Exchange, Better Performance
Demand Manager offers programmatic publishers the control and insights to manage demand faster, improving the user experience.
Thought Leadership
June 11, 2019
Programmatic for Publishers: 5 Myths Debunked
5 myths about programmatic selling and how Rubicon Project helps publishers monetize with Prebid
Thought Leadership
June 6, 2019
Improving User Experience in Programmatic Video
Product Management Director Sambit Patniak explains how Rubicon Project is working to improve user experience in programmatic video.
Thought Leadership
June 5, 2019
Pragmatic Programmatic: Universal IDs
Rebecca Ackers, our Director, Global Accounts, discusses Universal IDs and where she sees them going in 2019.
Thought Leadership
June 3, 2019
Michael Barrett on SPO
Michael Barrett gives us his take on SPO – Supply Path Optimization – and how it’s transforming the programmatic landscape.
Thought Leadership
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising.  VIDEO […]
Thought Leadership
May 28, 2019
Open Source Wrappers: the “Switzerland” of Header Bidding
Prebid has taken strides to light up the media supply chain by providing neutral, open source, programmatic solutions that drive demand for publishers.
Thought Leadership
May 22, 2019
What the Move to Server-Side Means for Adtech
The Move to Server-Side Promises Ubiquitous Connectivity
Thought Leadership
May 20, 2019
Michael Barrett on GDPR and Privacy
Michael Barrett explains why regulating privacy will benefit the industry.
Thought Leadership
May 16, 2019
Adopting Error Codes Can Save Publishers’ Revenue From Going Down the Drain
Lack of Adoption of Error Codes is a Lost Opportunity for Publishers.
Thought Leadership
May 15, 2019
The Benefits of Managed Service in a Server-Skewing World
Before the shift to server-side, client-side hosting promises to float publishers in the interim. But with it comes the need for a managed service solution. Here’s why.
Thought Leadership
May 14, 2019
Industry Shifts
Michael Barrett describes how Demand Manager could impact the evolution of ad tech.
Thought Leadership
May 13, 2019
Header Bidding’s Path to Maturity…and the Road Ahead
From Complexity to Simplicity.  How can publishers implement header bidding with ease? This article was originally published by MediaVillage.com on May 9, 2019. How We Got Here. The origins of the […]
Thought Leadership
May 2, 2019
Prebid for the People, A Hot Take with Phil Meyer
Phil Meyer explains how new tools are making Prebid more accessible to business people.
Thought Leadership
April 18, 2019
Stand Out in Ad Tech
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about breaking through the noise of a crowded industry.
Charity
April 15, 2019
Ads Impact: Making Marketing a Force for Good
Rubicon Project is committed to community involvement by donating billions of impressions to non-profits & PSAs. This article on our Ads Impact partnership was originally published by MediaMath on April 15, […]
Thought Leadership
April 8, 2019
Alex Smith on the Future of Prebid Mobile
Rubicon Project’s Alex Smith, chairperson at Prebid.org, explains how Prebid Mobile is growing in value for mobile publishers.
Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Thought Leadership
March 27, 2019
The Challenges of Prebid Mobile, A Hot Take with Alex Smith
Why Should Developers Adopt Prebid Mobile? It’s no secret the ad tech industry is constantly racing towards better performance, and Prebid mobile has emerged as one of the best ways […]
Thought Leadership
March 15, 2019
Driving Innovation to Smash Glass Ceilings
Women in Tech: Rubicon Project’s Alex Smith on Building a More Inclusive Team As part of our “Women in Tech” series, we spoke with Alex Smith to discover her journey […]
Thought Leadership
March 8, 2019
Top 6 SXSW Picks for Ad Tech
From blockchain solutions to an exploration of “spatial sound” inventory, Rubicon Project has selected 6 of the big ideas on display at SXSW Interactive that are shaping the ad tech industry.
Press Releases
October 6, 2016
Rubicon Project Bolsters Global Leadership Team – Names Former Google Ads and Commerce Product Leader as Chief Product & Engineering Officer
Recognized Mobile, Video and In-App Innovator to Lead Global Product and Engineering Teams
Press Releases
September 22, 2016
Rubicon Project Recognized for Best Overall Technology for Programmatic Trading
Award Presented by The Drum at First Digital Trading Awards USA Ceremony
Press Releases
May 9, 2016
Rubicon Project Named Best Overall Technology for Programmatic Trading
Honor Awarded at The Drum’s Digital Trading Awards Conference
Thought Leadership
September 2, 2015
The RFP in a programmatic world: evolve or exterminate?
As advertising automation continues to accelerate, is it finally time to kill a process that is stuck in the past?
Press Releases
July 23, 2015
Rubicon Project’s 2nd-Gen High-Frequency Cloud Technology Wins Top Industry Award For Innovative Excellence
2015 Stratus Award Recognizes Rubicon Project’s Investment in Building Disruptive Technologies Via Its Innovation Lab, The Garage
Press Releases
April 15, 2015
Rubicon Project’s Innovation Lab “The Garage” Unveils DSP Builder And High Frequency Cloud (HFC2) In Private Beta
New Products to Accelerate the Automation of Advertising through the Rapid Creation of Bidding Applications and Opening Up Access to Rubicon Project’s Second-Generation Cloud-Computing Infrastructure for the First Time