Technology



Charity
April 15, 2019
Ads Impact: Making Marketing a Force for Good
Rubicon Project is committed to community involvement by donating billions of impressions to non-profits & PSAs. This article on our Ads Impact partnership was originally published by MediaMath on April 15, […]
Thought Leadership
April 8, 2019
Alex Smith on the Future of Prebid Mobile
Rubicon Project’s Alex Smith, chairperson at Prebid.org, explains how Prebid Mobile is growing in value for mobile publishers.
Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Thought Leadership
March 27, 2019
The Challenges of Prebid Mobile, A Hot Take with Alex Smith
Why Should Developers Adopt Prebid Mobile? It’s no secret the ad tech industry is constantly racing towards better performance, and Prebid mobile has emerged as one of the best ways […]
Thought Leadership
March 15, 2019
Driving Innovation to Smash Glass Ceilings
Women in Tech: Rubicon Project’s Alex Smith on Building a More Inclusive Team As part of our “Women in Tech” series, we spoke with Alex Smith to discover her journey […]
Thought Leadership
March 8, 2019
Top 6 SXSW Picks for Ad Tech
From blockchain solutions to an exploration of “spatial sound” inventory, Rubicon Project has selected 6 of the big ideas on display at SXSW Interactive that are shaping the ad tech industry.
Press Releases
October 6, 2016
Rubicon Project Bolsters Global Leadership Team – Names Former Google Ads and Commerce Product Leader as Chief Product & Engineering Officer
Recognized Mobile, Video and In-App Innovator to Lead Global Product and Engineering Teams
Press Releases
September 22, 2016
Rubicon Project Recognized for Best Overall Technology for Programmatic Trading
Award Presented by The Drum at First Digital Trading Awards USA Ceremony
Press Releases
May 9, 2016
Rubicon Project Named Best Overall Technology for Programmatic Trading
Honor Awarded at The Drum’s Digital Trading Awards Conference
Thought Leadership
September 2, 2015
The RFP in a programmatic world: evolve or exterminate?
As advertising automation continues to accelerate, is it finally time to kill a process that is stuck in the past?
Press Releases
July 23, 2015
Rubicon Project’s 2nd-Gen High-Frequency Cloud Technology Wins Top Industry Award For Innovative Excellence
2015 Stratus Award Recognizes Rubicon Project’s Investment in Building Disruptive Technologies Via Its Innovation Lab, The Garage
Press Releases
April 15, 2015
Rubicon Project’s Innovation Lab “The Garage” Unveils DSP Builder And High Frequency Cloud (HFC2) In Private Beta
New Products to Accelerate the Automation of Advertising through the Rapid Creation of Bidding Applications and Opening Up Access to Rubicon Project’s Second-Generation Cloud-Computing Infrastructure for the First Time