traffic shaping

Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Case Study
October 2, 2018
Separating the Signal From the Noise: Traffic-Shaping for Higher Win Rates and Lower Infrastructure Costs
Overview Founded in 2011, S4M – Shopper Marketing Made Easy, is the first mobile advertising technology company that connects brands to consumers by bridging the gap between digital advertising and […]
October 31, 2017
For whom the Q4 traffic surge tolls
As we head into Q4, traffic filtering becomes more important than ever to help DSPs deliver campaigns and keep their tech ops teams sane!
Thought Leadership
March 17, 2017
Keeping up in adtech. Remember: Keep your eyes on the prize
It is time to reimagine our world in order to differentiate and grow. nToggle CEO explains why adtech is about to see a revolution
Thought Leadership
March 17, 2017
Load balancers? We don’t need no load balancers! (Part 2)
How we got our network to leverage anycast and BGP to load balance traffic to multiple clusters of servers
January 12, 2017
Moving forward by backing off
Learn more about back pressure’s crucial role in the nRoute performance
November 17, 2016
Load balancers? We don’t need no load balancers! (Part 1)
Let's find a better way to balance the traffic across our entire advertising ecosystem
Thought Leadership
October 19, 2016
Confessions of an adtech product manager
nToggle CEO shares the story of how his traffic shaping company got its start
Cookie Jar
September 26, 2016
Product management best practices
Product manager, Young Blom, reflects on the successful launch of AutoToggle to help buyers achieve maximum impact from their traffic shaping needs
Cookie Jar
April 11, 2016
The six buckets of growth for startups
nToggle’s 2016 Lunch and Learn speaker series was kicked off by Boston-based entrepreneur, Jennifer Lum, co-founder and Chief Strategy Officer of Adelphic, a mobile DSP. She shared her experience with the six buckets of growth for startups with us.
March 3, 2016
SDN comes of age within adtech
Taking a page out of high-frequency trading, the modern SDN is dynamic, adaptable and manageable
Thought Leadership
November 12, 2015
Simplifying the war room for the holiday season
The adtech war room gets a makeover to ensure a flawless delivery of revenue during the busy holiday season