transparency



Thought Leadership
September 11, 2019
Programmatic Perception
In this new video, Ryan Mulcahy, Head of Revenue, North America, talks about how the market perception of programmatic has shifted over the past five years.
Thought Leadership
September 10, 2019
5 DMEXCO Sessions You Shouldn’t Miss
At DMEXCO, leaders will unpack how open source can bring greater trust and transparency to the digital economy.
Thought Leadership
September 9, 2019
Building Out Header Bidding Solutions Across Platforms
As header bidding solutions emerge across platforms, they must meet these three criteria to best serve mobile-first publishers.
Thought Leadership
August 29, 2019
Partner Perspectives with Unruly
Kenneth Suh, Chief Operating Officer at Unruly, offers his perspective on how Programmatic Guaranteed has helped to level the playing field for publishers.
August 28, 2019
Transparency
Ryan Mulcahy, Head of Revenue, North America, explains Rubicon Project's commitment to transparency and why it has created stronger partnerships with buyers and sellers. 
Thought Leadership
August 20, 2019
Full Funnel Focus: The State of Transparency in Video Ad Performance
Rubicon Project is building out its analytics to help premium video publishers better monetize their stack.
Thought Leadership
August 19, 2019
Bringing Clarity to a Murky Programmatic Supply Chain
Rooted in the rise of header bidding, SPO aims to simplify the murky programmatic supply chain by eliminating waste, hidden fees, and brand safety risks that come with buying through non-vetted supply sources.
Thought Leadership
August 8, 2019
Impact of SPO in ANZ
Rohan Creasey talks about the impact of SPO in ANZ, and why so many buyers in Australia and New Zealand have chosen to partner with The Rubicon Project.
Thought Leadership
August 7, 2019
Programmatic Evolution
Rohan Creasey, Country Manager ANZ, explains the history of adtech in his region, and how The Rubicon Project has thrived in an evolving marketplace.
July 29, 2019
The Case for First-Party, Community-Driven Identity
The rise of open source and standardization in publisher-facing ad tech provides a unique opportunity to move towards a first-party, community-driven Identity model where first-party cookies work for everyone.
Thought Leadership
July 25, 2019
The Hack that Became a Standard: Header Bidding Grows Up
Rubicon Project's Heather Carver understands the struggle publishers have had with implementing header bidding, and has seen the difficult path to implementation they've experienced. Now, with Demand Manager, Rubicon Project has packaged Prebid as a service to eliminate these obstacles and put control right back in the hands of publishers. This exclusive interview uncovers how these issues were discovered and what Rubicon Project is doing to transform this industry standard.
Thought Leadership
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
Thought Leadership
July 23, 2019
Better Deal Outcomes For Buyers
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project drives better deal outcomes for buyers, and what kind of programmatic deals are best for curation, targeting, priority and guarantees.
Thought Leadership
July 17, 2019
Pragmatic Programmatic: Ads.cert
Hrishi Deodhar, Lead Solutions Engineer, delineates the evolution of ads.cert from ads.txt and how it will affect programmatic trading.
Thought Leadership
June 24, 2019
Client Challenges
Three members of Rubicon Project’s Account Services team offer their thoughts on partnering with publisher clients to address ad tech challenges.
Thought Leadership
June 20, 2019
Client Relationships
Three members of Rubicon Project’s Account Services team offer their take on how to build strong relationships with ad tech clients.
Thought Leadership
June 19, 2019
Rubicon Project’s Transparency Call to Arms
This interview on transparency and the future of programmatic with Rubicon Project CEO Michael Barrett first appeared in MediaVillage on June 17, 2019.  Michael Barrett’s greatest surprise since joining Rubicon […]
Thought Leadership
June 12, 2019
Faster Exchange, Better Performance
Demand Manager offers programmatic publishers the control and insights to manage demand faster, improving the user experience.
Thought Leadership
June 11, 2019
Programmatic for Publishers: 5 Myths Debunked
5 myths about programmatic selling and how Rubicon Project helps publishers monetize with Prebid
Thought Leadership
June 5, 2019
Pragmatic Programmatic: Universal IDs
Rebecca Ackers, our Director, Global Accounts, discusses Universal IDs and where she sees them going in 2019.
Thought Leadership
June 3, 2019
Michael Barrett on SPO
Michael Barrett gives us his take on SPO – Supply Path Optimization – and how it’s transforming the programmatic landscape.
Thought Leadership
May 28, 2019
Open Source Wrappers: the “Switzerland” of Header Bidding
Prebid has taken strides to light up the media supply chain by providing neutral, open source, programmatic solutions that drive demand for publishers.
Thought Leadership
May 13, 2019
Header Bidding’s Path to Maturity…and the Road Ahead
From Complexity to Simplicity.  How can publishers implement header bidding with ease? This article was originally published by MediaVillage.com on May 9, 2019. How We Got Here. The origins of the […]
Thought Leadership
May 7, 2019
Prebid Tools, A Hot Take with Phil Meyer
Phil Meyer explains how new Prebid Tools are giving publishers more control over how they monetize.
Thought Leadership
May 2, 2019
Prebid for the People, A Hot Take with Phil Meyer
Phil Meyer explains how new tools are making Prebid more accessible to business people.
Thought Leadership
April 30, 2019
How Does Rubicon Project Educate Buyers and Sellers?
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about educating partners.
Blog
April 29, 2019
Where Humans Help in Analyzing Video Performance
In an increasingly programmatic world, human insights still drive video performance.
Thought Leadership
April 24, 2019
Industry Challenges
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about industry challenges with Jack Hershman at AdWeek Europe.
Thought Leadership
April 2, 2019
Programmatic Growing Up – Insights from Advertising Week Europe
Nearly 40,000 ad industry professionals convened in London for Advertising Week Europe, and there were key takeaways for programmatic buyers in terms of how they can enrich relationships and drive […]
Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Thought Leadership
March 27, 2019
The Challenges of Prebid Mobile, A Hot Take with Alex Smith
Why Should Developers Adopt Prebid Mobile? It’s no secret the ad tech industry is constantly racing towards better performance, and Prebid mobile has emerged as one of the best ways […]
Thought Leadership
March 21, 2019
Automation with a Personal Touch
Rubicon Project’s Ashley Wheeler dishes on how human insights and “white glove” service can differentiate programmatic partnerships. This article was originally published by MediaVillage.com on March 20, 2019. Let’s face […]
Thought Leadership
March 8, 2019
Top 6 SXSW Picks for Ad Tech
From blockchain solutions to an exploration of “spatial sound” inventory, Rubicon Project has selected 6 of the big ideas on display at SXSW Interactive that are shaping the ad tech industry.
Thought Leadership
March 7, 2019
The Future of Header Bidding
Key takeaways from Prebid.org’s Leadership Summit at Mobile World Congress Summarized from a recap by our friends at Marfeel
Thought Leadership
February 27, 2019
Why is this an exciting time for Rubicon Project
In part 1 of this series, our Head of EMEA, James Brown, shares why Rubicon Project is well-positioned for the shift in programmatic between publishers and buyers.
Thought Leadership
February 21, 2019
Prebid’s Growth in 2019
In Part II of a two-part series, we look at how increasing demand for transparent, open-source technology, Prebid’s poised for significant growth in 2019. As Prebid “grows up,” new tools and services are evolving to optimize the existing technology for publishers.
Thought Leadership
February 6, 2019
Pragmatic Programmatic: GDPR
GDPR dominated headlines last year and 2019 will be no different. We spoke to our European leads from London, Paris, Milan and Berlin about how GDPR affected their respective regions and what to expect in 2019.
Thought Leadership
January 29, 2019
Pragmatic Programmatic: German Market
Carol Starr, MD Northern Europe, discusses the opportunities, challenges and nuances of the unique German market
Thought Leadership
January 28, 2019
Pragmatic Programmatic: UK market
Steve Wing, MD UK & Nordics, discusses the opportunities, challenges and nuances of the UK digital advertising market.
Thought Leadership
January 16, 2019
Most Pivotal Milestone for Ad Tech in 2018
Rubicon Project’s CTO, Tom Kershaw, shares what he believes was the most important milestone in ad tech in 2018.
Thought Leadership
January 8, 2019
Rubicon Project’s 2018 Performance
Rubicon Project's 2018 performance is evident in Q3 earnings momentum--the growth we wanted to bring back to the business.
Thought Leadership
December 12, 2018
Is 2019 the Tipping Point for Supply Path Optimization?
As the push for transparent programmatic partnerships continues, a clear understanding of how various buyers might define “transparency” is now more important than ever.
Thought Leadership
October 15, 2018
Why Programmatic Audio?
Our Head of Audio, Nina Harvey, discusses the benefits of programmatic audio
Case Study
October 2, 2018
Separating the Signal From the Noise: Traffic-Shaping for Higher Win Rates and Lower Infrastructure Costs
Overview Founded in 2011, S4M – Shopper Marketing Made Easy, is the first mobile advertising technology company that connects brands to consumers by bridging the gap between digital advertising and […]
Press Releases
September 26, 2018
RUBICON PROJECT AWARDED IAB UK GOLD STANDARD CERTIFICATION AMIDST RECORD HIGH ADS.TXT ADOPTION
Certification reinforces Rubicon Project’s longstanding commitment and investment in brand safety and transparency LONDON, 26th SEPTEMBER, 2018: Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced it has […]
Thought Leadership
September 25, 2018
Partnering through Open Source: How We Work with Publishers to Innovate and Build Long-Term Strategies
Rubicon Project’s customized Prebid solution helps partners drive better monetization with complete transparency and flexibility.
Thought Leadership
August 27, 2018
Getting Programmatic Audio on the Mainstream Media Plan
Here’s a glimpse into some of the projects currently underway toward streamlining and standardizing programmatic audio.
Case Study
August 22, 2018
Mobile Apps as a Proxy for Audience in the Age of GDPR: A Case Study
With more scrutiny on data, tracking and targeting, mobile apps come to the forefront as a new, brand-safe way for buyers to reach the specific audiences they seek
Thought Leadership
July 19, 2018
Three Things to Consider Before Bringing Programmatic In House
The decision to bring programmatic media buying in house is a big one. Use these considerations will help you determine the best strategy for your brand.
Technology
May 31, 2018
GDPR: A technical checklist for sellers
Whether you’ve enabled a consent management provider (CMP) using the IAB Europe Transparency & Consent Framework or built your own, you might still not be able to pass the consent […]
Thought Leadership
April 19, 2018
The year of critical (transparency) thinking
We’ve identified 5 important areas of focus to get on the path to real transparency in 2018.
Thought Leadership
April 18, 2018
Building Brand Safety and Trust
We understand why marketers worry about brand safety. Here’s how we’re building trust with the partners who rely on us.
Thought Leadership
April 16, 2018
Cleaning Up the Supply Chain: Insights from Advertising Week Europe
The debate over trust and transparency in the programmatic supply chain continues, this time, with key insights from Advertising Week Europe
Thought Leadership
December 11, 2017
Greater Transparency & Choice in Auction Dynamics
Why we are delivering buyers greater choice and transparency in auction dynamics
Cookie Jar
November 2, 2017
Rubicon Project Fees Explainer
We're committed to providing greater transparency into our marketplace fees and total take rate, auction dynamics, and reduced buyer fees
Thought Leadership
November 2, 2017
Why We Eliminated Our Buyer Fees
Our goal is to make any amount spent on Rubicon Project go further than it does on competing exchanges. That's why we have completely eliminated buyer fees across our entire platform.
Press Releases
June 15, 2017
Rubicon Project Announces Production Availability of Header Bidding Integration with Amazon Publisher Services
Rubicon Project announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production.
Press Releases
January 30, 2015
Rubicon Project Recognized As Premier Technology Company For Reach, Inventory Quality And Transparency
Rubicon Project Retains Top Ranking on Pixalate Global Seller Trust Index, Receives Top Ranks From Quantcast for Global Reach and is Joining comScore’s Industry Trust Initiative