transparency



Blog
March 8, 2019
Top 6 SXSW Picks for Ad Tech
From blockchain solutions to an exploration of “spatial sound” inventory, Rubicon Project has selected 6 of the big ideas on display at SXSW Interactive that are shaping the ad tech industry.
Thought Leadership
February 27, 2019
Why is this an exciting time for Rubicon Project
In part 1 of this series, our Head of EMEA, James Brown, shares why Rubicon Project is well-positioned for the shift in programmatic between publishers and buyers.
Thought Leadership
February 6, 2019
Pragmatic Programmatic: GDPR
GDPR dominated headlines last year and 2019 will be no different. We spoke to our European leads from London, Paris, Milan and Berlin about how GDPR affected their respective regions and what to expect in 2019.
Thought Leadership
January 29, 2019
Pragmatic Programmatic: German Market
Carol Starr, MD Northern Europe, discusses the opportunities, challenges and nuances of the unique German market
Thought Leadership
January 28, 2019
Pragmatic Programmatic: UK market
Steve Wing, MD UK & Nordics, discusses the opportunities, challenges and nuances of the UK digital advertising market.
Thought Leadership
January 16, 2019
Most Pivotal Milestone for Ad Tech in 2018
In part one of this series, Rubicon Project’s CTO, Tom Kershaw, shares what he believes was the most important milestone in ad tech in 2018.
Thought Leadership
January 8, 2019
Rubicon Project’s 2018 Performance
Why did buyers and sellers transact more with us in 2018?
Thought Leadership
December 12, 2018
Is 2019 the Tipping Point for Supply Path Optimization?
As the push for transparent programmatic partnerships continues, a clear understanding of how various buyers might define “transparency” is now more important than ever.
Thought Leadership
October 15, 2018
Why Programmatic Audio?
Our Head of Audio, Nina Harvey, discusses the benefits of programmatic audio
Case Study
October 2, 2018
Separating the Signal From the Noise: Traffic-Shaping for Higher Win Rates and Lower Infrastructure Costs
Overview Founded in 2011, S4M – Shopper Marketing Made Easy, is the first mobile advertising technology company that connects brands to consumers by bridging the gap between digital advertising and […]
Press Releases
September 26, 2018
RUBICON PROJECT AWARDED IAB UK GOLD STANDARD CERTIFICATION AMIDST RECORD HIGH ADS.TXT ADOPTION
Certification reinforces Rubicon Project’s longstanding commitment and investment in brand safety and transparency LONDON, 26th SEPTEMBER, 2018: Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced it has […]
Thought Leadership
September 25, 2018
Partnering through Open Source: How We Work with Publishers to Innovate and Build Long-Term Strategies
Rubicon Project’s customized Prebid solution helps partners drive better monetization with complete transparency and flexibility.
Thought Leadership
August 27, 2018
Getting Programmatic Audio on the Mainstream Media Plan
Here’s a glimpse into some of the projects currently underway toward streamlining and standardizing programmatic audio.
Case Study
August 22, 2018
Mobile Apps as a Proxy for Audience in the Age of GDPR: A Case Study
With more scrutiny on data, tracking and targeting, mobile apps come to the forefront as a new, brand-safe way for buyers to reach the specific audiences they seek
Thought Leadership
July 19, 2018
Three Things to Consider Before Bringing Programmatic In House
The decision to bring programmatic media buying in house is a big one. While there is no wrong answer, these considerations will help you determine the best strategy for your brand.
Technology
May 31, 2018
GDPR: A technical checklist for sellers
Whether you’ve enabled a consent management provider (CMP) using the IAB Europe Transparency & Consent Framework or built your own, you might still not be able to pass the consent […]
Thought Leadership
April 19, 2018
The year of critical (transparency) thinking
We’ve identified 5 important areas of focus to get on the path to real transparency in 2018.
Thought Leadership
April 18, 2018
Building Brand Safety and Trust
We understand why marketers worry about brand safety. Here’s how we’re building trust with the partners who rely on us.
Thought Leadership
April 16, 2018
Cleaning Up the Supply Chain: Insights from Advertising Week Europe
The debate over trust and transparency in the programmatic supply chain continues, this time, with key insights from Advertising Week Europe
Thought Leadership
December 11, 2017
Greater Transparency & Choice in Auction Dynamics
Why we are delivering buyers greater choice and transparency in auction dynamics
Cookie Jar
November 2, 2017
Rubicon Project Fees Explainer
We're committed to providing greater transparency into our marketplace fees and total take rate, auction dynamics, and reduced buyer fees
Thought Leadership
November 2, 2017
Why We Eliminated Our Buyer Fees
Our goal is to make any amount spent on Rubicon Project go further than it does on competing exchanges. That's why we have completely eliminated buyer fees across our entire platform.
Press Releases
June 15, 2017
Rubicon Project Announces Production Availability of Header Bidding Integration with Amazon Publisher Services
Rubicon Project announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production.
Press Releases
January 30, 2015
Rubicon Project Recognized As Premier Technology Company For Reach, Inventory Quality And Transparency
Rubicon Project Retains Top Ranking on Pixalate Global Seller Trust Index, Receives Top Ranks From Quantcast for Global Reach and is Joining comScore’s Industry Trust Initiative