universal ID

Thought Leadership
September 16, 2019
VIDEO: US Programmatic Trends
Ryan Mulcahy, Head of Revenue for North America, highlights major programmatic trends that will impact the US market in the coming year. He explains the growing importance of video, and why it's more important than ever for the industry to standardize on one unified ID. 
July 29, 2019
The Case for First-Party, Community-Driven Identity
The rise of open source and standardization in publisher-facing ad tech provides a unique opportunity to move towards a first-party, community-driven Identity model where first-party cookies work for everyone.
Thought Leadership
June 5, 2019
Pragmatic Programmatic: Universal IDs
Rebecca Ackers, our Director, Global Accounts, discusses Universal IDs and where she sees them going in 2019.
Thought Leadership
March 7, 2019
The Future of Header Bidding
Key takeaways from Prebid.org’s Leadership Summit at Mobile World Congress Summarized from a recap by our friends at Marfeel
Thought Leadership
February 19, 2019
Evolution of ID with Header Bidding
In part two of this series, VP of Product Management, Garrett McGrath, discusses how IDs are evolving as the ad tech world continues to move to header bidding.
Thought Leadership
January 29, 2019
Pragmatic Programmatic: German Market
Carol Starr, MD Northern Europe, discusses the opportunities, challenges and nuances of the unique German market
Thought Leadership
May 14, 2018
Moving Towards a Cookieless Future
Four years since joining the DigiTrust consortium, Garrett McGrath, VP of Product, discusses how he envisions our cookieless future evolving.