Thought Leadership
January 21, 2019
Rubicon Project’s Top Product Enhancements in 2019
In the second part of his video series, CTO Tom Kershaw highlights key projects in Rubicon Project’s 2019 roadmap.
Thought Leadership
January 10, 2019
Key factors behind our growth in video and audio
Watch Michael Barrett explain why video and audio shone bright for us in 2018 and what we can expect for 2019.
In The News
November 29, 2018
Omny Studio Partners With Rubicon Project To Harness The Power Of Programmatic
We've collaborated with Omny Studio to bring video ads to podcast in Australia.
In The News
November 16, 2018
Video, Transparency and Beyond: Rubicon Project’s View
Our CTO, Tom Kershaw, shares six key priorities with Campaign Asia.
In The News
November 7, 2018
TVB chooses Rubicon Project’s programmatic exchange to allow audience targeting through connected TV
Rubicon Project has completed its first Asian CTV integration with Hong Kong's leading TV broadcaster, TVB.
In The News
November 1, 2018
Server Serves Best
How we must pivot in a video-dominated landscape
Thought Leadership
October 10, 2018
Video Made Easy: How One Central Solution Drives Demand, Saves Time, and Increases Efficiency
Watch Rubicon Project's latest webinar, "Video Made Easy."
Thought Leadership
October 5, 2018
Video Header Bidding
Revenue Solutions Director for Video, Vanessa Farrar, joins us again, giving insight into the 60+ video header bidding integrations Rubicon Project has done to date. Video Header Bidding Video: Does […]
Thought Leadership
October 2, 2018
Navigating Programmatic Video and OTT
Rubicon Project explains how programmatic video intersects with connect TV and OTT.
Thought Leadership
September 21, 2018
Why Programmatic Video?
Our Director of Revenue Solutions for Video, Vanessa Farrar, tells us why publishers need to prioritize their programmatic video strategy. Video: Why programmatic? More and more, advertisers, agencies, buyers are […]
In The News
September 12, 2018
Programmatic Evolution: Apps, Integration, & Consolidation
IAB Australia caught up Tom Kershaw, CTO of Rubicon Project, on his recent trip to Australia. Gai Le Roy and Tom discuss shifts in the programmatic marketplace, targeting across different […]
Press Releases
September 10, 2018
Record Video Growth for Rubicon Project In First Half of 2018 Driven by Private Marketplace Deals
Platform Achieves 70 Percent Year-Over-Year Increase in Video Ad Spend Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today shared highlights of its video business through the first half […]
Case Study
August 22, 2018
Mobile Apps as a Proxy for Audience in the Age of GDPR: A Case Study
With more scrutiny on data, tracking and targeting, mobile apps come to the forefront as a new, brand-safe way for buyers to reach the specific audiences they seek
July 27, 2018
Buyers must stand up for ads.txt
Today is the day to join the fight against ad fraud, and stand up for ads.txt compliance
Thought Leadership
June 4, 2018
Why Rewarded Video Beats the Ad Blockers
An intro to the brand-safe and highly-engaging world of rewarded video advertising
Thought Leadership
May 14, 2018
Four Reasons You Might Not Be Winning with Programmatic Video
Programmatic technology can turbocharge a publisher’s video ad sales, but only if the ads actually render. There are as many different reasons for render rate challenges as there are publishers, but these four questions should get your monetization team off to a good start in terms of troubleshooting.
Thought Leadership
May 1, 2018
Header Bidding Trial Boosts Video CPMs by 35 Percent
Case study highlights how a premiere media company used header bidding to increase ad spend and CPMs on video inventory
Thought Leadership
April 18, 2018
Can Ad Tech Capture the Next $20 Billion in Video Spend?
Programmatic video represents an almost $20 billion opportunity, but buyers and sellers face challenges in reaching that high mark.
Thought Leadership
January 31, 2018
Video Here, There, and Everywhere
Which screens are next? We’ve identified six important trends that every digital advertiser should pay attention to in 2018.
Press Releases
December 19, 2017
Rubicon Project Experiences Significant Growth in Video Business Throughout 2017
Rubicon Project’s video business outpaced market growth by 180% year-over-year
Press Releases
April 24, 2017
Rubicon Project and TouchTunes Come Together to Automate Digital Jukebox Advertising for the First Time via Private Marketplace
Digital Agency Ciceron Leverages Custom Targeting Capabilities to Gain Highly Relevant Ad Exposure for Upcoming Warner Brothers Records Album Release
Press Releases
April 6, 2017
Rubicon Project Announces Early Successes From Video Header Bidding Beta Test
General availability of FastLane for Video expected in second quarter of 2017
Press Releases
February 27, 2017
Rubicon Project Names Video Veteran to Product Leadership Team
Former Google and OpenX Product Leader Khoi Nguyen Named Vice President of Product Management for Video
Press Releases
February 16, 2017
SoundCloud Selects Rubicon Project to Automate its Streaming Audio and Video Ad Inventory
For the first time advertisers are able to programmatically access SoundCloud’s global audio and video inventory in one place
Press Releases
February 6, 2017
Rubicon Project and Integral Ad Science Partner to Deliver Placement-Level Viewability Scores for Video and Display Advertising
Scores Are Provided for Individual Ad Placements and Delivered Within the Bidstream, Helping Buyers in the Rubicon Project Marketplace Make More Informed Decisions
September 9, 2016
The truth about mobile video advertising
This report uncovers how media buyers and media sellers are embracing the mobile and video opportunity
Press Releases
June 8, 2016
Rubicon Project Teams with Leading Global Publishers to Provide Advertisers Greater Access to Summer Olympics Fans
Results of new survey show for the first time Summer Olympics fans are taking charge of how and where they consume content
Thought Leadership
May 13, 2016
Television advertising gets automated
How will the video display in our taxi cabs, bars, elevators, and homes to take advantage of automated advertising methods?
Thought Leadership
April 27, 2016
Taking advantage of a vast new digital canvas
Mobile video is coming of age and its time we take full advantage of a $6 billion industry
Press Releases
January 29, 2016
National 2016 Likely Voter Survey Highlights Key Shifts In Electorate’s TV, Online, Mobile, Video, and Gaming Habits
Survey Provides Deepest Insights Yet Into Best Practices for Targeting and Engaging Likely Voters LOS ANGELES – January 29, 2016 – With the first votes of the 2016 Presidential primary […]
Thought Leadership
October 7, 2015
Seven tips to succeeding with mobile video
Everything you need to know before you get started on mobile video
Press Releases
June 23, 2015
Rubicon Project Taps Moat As Preferred Buyer Video Viewability Partner
Partnership deepens analytics, viewability and performance insights to help advertisers better optimize their campaigns
Press Releases
June 2, 2015
InMobi And Rubicon Project Enable Programmatic Buying Of Native And Video Inventory On Mobile
The InMobi Exchange, Powered by Rubicon Project, Supports Today’s Most Innovative and In-Demand Advertising Formats – at Scale