June 10, 2020
To uncover the barriers to adoption and assess opportunities for growth, Rubicon Project and Campaign Asia paired up to survey media buyers across nine markets in Asia. We asked 185 programmatic leaders to share their expectations, challenges, and active plans regarding adopting programmatic.
May 26, 2020
How Programmatic Powers Interstitial and Rewarded Video Ads
The power of programmatic improves the scale and precision of video formats such as interstitial and rewarded video.
April 28, 2020
VAST 4.2 Makes Programmatic Video and Audio Delivery More Efficient
Recent updates in the IAB’s VAST standards make programmatic video and audio more transparent, scalable, and efficient.
April 1, 2020
Rubicon Project and Telaria Are Now One Company
When we decided to merge Rubicon Project and Telaria several months ago, we did so with the conviction that our two companies would be stronger together than apart. This is […]
January 29, 2020
2020 Programmatic Trends in LATAM
Programmatic continues to grow in the LATAM region, where Rubicon Project is a key partner to premium publishers and buyers.
January 28, 2020
AdExchanger’s Industry Preview Explores What’s In Store for 2020
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
January 21, 2020
Asiaray Partners with Rubicon Project to Pioneer Digital Out-of-Home Programmatic Trading Offering Greater Flexibility for Advertisers
Rubicon Project has executed an agreement to enable Asiaray to programmatically sell its digital out-of-home and video inventory across Hong Kong and Singapore using Rubicon Project’s technology platform.
January 13, 2020
The Future of Brand Safety
In this new video, VP Engineering, Marketplace Quality & Security John Clyman offers his take on the future of brand safety, and how emerging formats lead to new brand safety concerns for programmatic buyers.
January 7, 2020
Programmatic is Becoming an Integral Part of Spotify’s Business
How and why is programmatic and automation fast becoming an integral part of Spotify's business? Zuzanna Gierlinska reveals how Spotify is fully invested in making their premium audience available through automated channels.
December 17, 2019
2020 Vision: Where Programmatic Pros are Focusing in the New Year
We asked programmatic pros about key areas where their business will be focused in the new year. Their responses ranged from new formats and data science, to partnership and supply path optimization.
December 2, 2019
Meredith Corp Finds Success and Scale with Rubicon Project PG for Video
Learn how Meredith turned to Rubicon Project to help them scale their video demand with an independent PG solution that delivered in full and a team that provided unmatched support.
November 13, 2019
CTV via Programmatic Guaranteed
Programmatic Guaranteed (PG) presents itself as the best way for content creators and owners to capture the highest value for their CTV inventory efficiently, accurately, and at scale.
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
November 11, 2019
VIDEO: Partner Perspectives with LinkedIn
Peter Turner, Senior Manager of Partnerships at LinkedIn, talks about current trends in programmatic advertising, his company's focus for 2019, and how they think about Supply Path Optimization.
October 29, 2019
New Programmatic Inventory for a Mobile World
As mobile advertising grows, new programmatic inventory emerges to help brands share their stories in fresh ways.
October 15, 2019
Programmatic Trends in APAC
Yogesh Sehgal, Regional Manager Asia at Rubicon Project, talks about programmatic trends in the APAC region, the growth of video and audio, and how programmatic guaranteed has helped introduce new publishers to programmatic monetization.
October 14, 2019
VIDEO: Programmatic Video with Beeswax’s Cadi Jones
Cadi Jones, Commercial Director EMEA at Beexwax, talks about the challenges and opportunities she sees in programmatic video, including the rapid growth of OTT, CTV and in-app video.
September 16, 2019
VIDEO: US Programmatic Trends
Ryan Mulcahy, Head of Revenue for North America, highlights major programmatic trends that will impact the US market in the coming year. He explains the growing importance of video, and why it's more important than ever for the industry to standardize on one unified ID.
September 9, 2019
Building Out Header Bidding Solutions Across Platforms
As header bidding solutions emerge across platforms, they must meet these three criteria to best serve mobile-first publishers.
August 27, 2019
Matt Cunha talks about recent trends in mobile, and how mobile publishers are shifting towards new monetization partners.
August 20, 2019
Full Funnel Focus: The State of Transparency in Video Ad Performance
Rubicon Project is building out its analytics to help premium video publishers better monetize their stack.
August 13, 2019
Mobile Market Perception
Matt Cunha, Senior Sales Director, Mobile, talks about new opportunities for programmatic in the mobile space.
August 12, 2019
VIDEO: Partner Perspectives with BuzzFeed’s Michele DeVine
What trends are programmatic partners like BuzzFeed focused on? Michele DeVine at BuzzFeed gave us her partner perspective.
July 31, 2019
5 Ways Programmatic Video Standards are Changing to Simplify Ad Delivery
With programmatic video performing across screens and devices, these initiatives are helping media players deliver quality at scale.
July 9, 2019
Deals for Emerging Formats
Senior Director of Product Management Steve Hulkower explains why programmatic deals for emerging formats have different use cases, and need to be tailored to match the opportunity.
June 26, 2019
Michael Barrett on Emerging Markets
Michael Barrett offers some thoughts on Emerging Markets in Programmatic, how the ad tech industry is growing, and the latest formats supported by Rubicon Project.
June 17, 2019
We Listened To You – We’re Focused on These Top Three Programmatic Video Features
Our publishers and buyers asked, so we delivered. We’re developing these three features to make our video platform more effective than ever.
June 6, 2019
Improving User Experience in Programmatic Video
Product Management Director Sambit Patniak explains how Rubicon Project is working to improve user experience in programmatic video.
May 16, 2019
Adopting Error Codes Can Save Publishers’ Revenue From Going Down the Drain
Lack of Adoption of Error Codes is a Lost Opportunity for Publishers.
May 6, 2019
6 of our Favorite 6-Second Video Ads
In a programmatic world where 6-second videos challenge marketers to embrace “creativity within borders,” here’s a taste of our favorite snackable video content.
April 29, 2019
Where Humans Help in Analyzing Video Performance
In an increasingly programmatic world, human insights still drive video performance.
In The News
April 23, 2019
Creating Smaller, More Snackable Video Ads
This article was originally published by MediaVillage.com on April 15, 2019. People love watching video content on their devices almost as much as marketers love to show video ads to those same […]
April 8, 2019
Alex Smith on the Future of Prebid Mobile
Rubicon Project’s Alex Smith, chairperson at Prebid.org, explains how Prebid Mobile is growing in value for mobile publishers.
April 2, 2019
Programmatic Growing Up – Insights from Advertising Week Europe
Nearly 40,000 ad industry professionals convened in London for Advertising Week Europe, and there were key takeaways for programmatic buyers in terms of how they can enrich relationships and drive […]
March 12, 2019
The Importance of Video with Michael Barrett
Last month, Rubicon Project announced its 2018 Q4 earnings, which revealed a number of milestones that demonstrate a strong future for the company, including: 32% increase in revenue compared to […]
January 21, 2019
Rubicon Project’s Top Product Enhancements in 2019
CTO Tom Kershaw fills us in on the key projects he's most excited about taking on when he reviews Rubicon Project’s 2019 roadmap.
January 10, 2019
Key factors behind our growth in video and audio
Watch Michael Barrett explain why video and audio shone bright for us in 2018 and what we can expect for 2019.
In The News
November 29, 2018
Omny Studio Partners With Rubicon Project To Harness The Power Of Programmatic
We've collaborated with Omny Studio to bring video ads to podcast in Australia.
In The News
November 16, 2018
Video, Transparency and Beyond: Rubicon Project’s View
Our CTO, Tom Kershaw, shares six key priorities with Campaign Asia.
In The News
November 7, 2018
TVB chooses Rubicon Project’s programmatic exchange to allow audience targeting through connected TV
Rubicon Project has completed its first Asian CTV integration with Hong Kong's leading TV broadcaster, TVB.
In The News
November 1, 2018
Server Serves Best
How we must pivot in a video-dominated landscape
October 10, 2018
Video Made Easy: How One Central Solution Drives Demand, Saves Time, and Increases Efficiency
Watch Rubicon Project's latest webinar, "Video Made Easy." Our SVP, Global Head of Video, John Peragine, and Director of Revenue Solutions for Video, Vanessa Farrar, break down what’s moving the market and explain how Rubicon Project is working to solve for some common industry challenges.
October 5, 2018
Video Header Bidding
Rubicon Project has over 60 video header bidding integrations live to date. In 2018 alone, we’ve done over 40 video header bidding integrations.
October 2, 2018
Navigating Programmatic Video and OTT
Rubicon Project explains how programmatic video intersects with connect TV and OTT.
September 21, 2018
Why Programmatic Video?
Our Director of Revenue Solutions for Video, Vanessa Farrar, tells us why publishers need to prioritize their programmatic video strategy.
In The News
September 12, 2018
Programmatic Evolution: Apps, Integration, & Consolidation
IAB Australia caught up Tom Kershaw, CTO of Rubicon Project, on his recent trip to Australia. Gai Le Roy and Tom discuss shifts in the programmatic marketplace, targeting across different […]
September 10, 2018
Record Video Growth for Rubicon Project In First Half of 2018 Driven by Private Marketplace Deals
Platform Achieves 70 Percent Year-Over-Year Increase in Video Ad Spend Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today shared highlights of its video business through the first half […]
August 22, 2018
Mobile Apps as a Proxy for Audience in the Age of GDPR: A Case Study
With more scrutiny on data, tracking and targeting, mobile apps come to the forefront as a new, brand-safe way for buyers to reach the specific audiences they seek
July 27, 2018
Buyers must stand up for ads.txt
Today is the day to join the fight against ad fraud, and stand up for ads.txt compliance
June 4, 2018
Why Rewarded Video Beats the Ad Blockers
An intro to the brand-safe and highly-engaging world of rewarded video advertising
May 14, 2018
Four Reasons You Might Not Be Winning with Programmatic Video
Programmatic technology can turbocharge a publisher’s video ad sales, but only if the ads actually render. These four questions should get your monetization team off to a good start.
May 1, 2018
Header Bidding Trial Boosts Video CPMs by 35 Percent
Case study highlights how a premiere media company used header bidding to increase ad spend and CPMs on video inventory
April 18, 2018
Can Ad Tech Capture the Next $20 Billion in Video Spend?
Programmatic video represents an almost $20 billion opportunity, but buyers and sellers face challenges in reaching that high mark.
January 31, 2018
Video Here, There, and Everywhere
Which screens are next? We’ve identified six important trends that every digital advertiser should pay attention to in 2018.
December 19, 2017
Rubicon Project Experiences Significant Growth in Video Business Throughout 2017
Rubicon Project’s video business outpaced market growth by 180% year-over-year
April 24, 2017
Rubicon Project and TouchTunes Come Together to Automate Digital Jukebox Advertising for the First Time via Private Marketplace
Digital Agency Ciceron Leverages Custom Targeting Capabilities to Gain Highly Relevant Ad Exposure for Upcoming Warner Brothers Records Album Release
April 6, 2017
Rubicon Project Announces Early Successes From Video Header Bidding Beta Test
General availability of FastLane for Video expected in second quarter of 2017
February 27, 2017
Rubicon Project Names Video Veteran to Product Leadership Team
Former Google and OpenX Product Leader Khoi Nguyen Named Vice President of Product Management for Video
February 16, 2017
SoundCloud Selects Rubicon Project to Automate its Streaming Audio and Video Ad Inventory
For the first time advertisers are able to programmatically access SoundCloud’s global audio and video inventory in one place
February 6, 2017
Rubicon Project and Integral Ad Science Partner to Deliver Placement-Level Viewability Scores for Video and Display Advertising
Scores Are Provided for Individual Ad Placements and Delivered Within the Bidstream, Helping Buyers in the Rubicon Project Marketplace Make More Informed Decisions
September 9, 2016
The truth about mobile video advertising
This report uncovers how media buyers and media sellers are embracing the mobile and video opportunity
June 8, 2016
Rubicon Project Teams with Leading Global Publishers to Provide Advertisers Greater Access to Summer Olympics Fans
Results of new survey show for the first time Summer Olympics fans are taking charge of how and where they consume content
May 13, 2016
Television advertising gets automated
How will the video display in our taxi cabs, bars, elevators, and homes to take advantage of automated advertising methods?
April 27, 2016
Taking advantage of a vast new digital canvas
Mobile video is coming of age and its time we take full advantage of a $6 billion industry
January 29, 2016
National 2016 Likely Voter Survey Highlights Key Shifts In Electorate’s TV, Online, Mobile, Video, and Gaming Habits
Survey Provides Deepest Insights Yet Into Best Practices for Targeting and Engaging Likely Voters LOS ANGELES – January 29, 2016 – With the first votes of the 2016 Presidential primary […]
October 7, 2015
Seven tips to succeeding with mobile video
Everything you need to know before you get started on mobile video
June 23, 2015
Rubicon Project Taps Moat As Preferred Buyer Video Viewability Partner
Partnership deepens analytics, viewability and performance insights to help advertisers better optimize their campaigns
June 2, 2015
InMobi And Rubicon Project Enable Programmatic Buying Of Native And Video Inventory On Mobile
The InMobi Exchange, Powered by Rubicon Project, Supports Today’s Most Innovative and In-Demand Advertising Formats – at Scale