Viewability



Thought Leadership
June 6, 2019
Improving User Experience in Programmatic Video
Product Management Director Sambit Patniak explains how Rubicon Project is working to improve user experience in programmatic video.
Thought Leadership
May 16, 2019
Adopting Error Codes Can Save Publishers’ Revenue From Going Down the Drain
Lack of Adoption of Error Codes is a Lost Opportunity for Publishers.
Thought Leadership
May 6, 2019
6 of our Favorite 6-Second Video Ads
In a programmatic world where 6-second videos challenge marketers to embrace “creativity within borders,” here’s a taste of our favorite snackable video content.
Blog
April 29, 2019
Where Humans Help in Analyzing Video Performance
In an increasingly programmatic world, human insights still drive video performance.
In The News
April 23, 2019
Creating Smaller, More Snackable Video Ads
This article was originally published by MediaVillage.com on April 15, 2019. People love watching video content on their devices almost as much as marketers love to show video ads to those same […]
Press Releases
September 26, 2018
RUBICON PROJECT AWARDED IAB UK GOLD STANDARD CERTIFICATION AMIDST RECORD HIGH ADS.TXT ADOPTION
Certification reinforces Rubicon Project’s longstanding commitment and investment in brand safety and transparency LONDON, 26th SEPTEMBER, 2018: Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced it has […]
Thought Leadership
August 27, 2018
Getting Programmatic Audio on the Mainstream Media Plan
Here’s a glimpse into some of the projects currently underway toward streamlining and standardizing programmatic audio.
Case Study
August 22, 2018
Mobile Apps as a Proxy for Audience in the Age of GDPR: A Case Study
With more scrutiny on data, tracking and targeting, mobile apps come to the forefront as a new, brand-safe way for buyers to reach the specific audiences they seek
Thought Leadership
June 12, 2018
Why Placement-Level Viewability Metrics are Better for Sellers and Buyers
Our new partnership with Moat delivers advanced, placement-level viewability metrics on all display and VPAID video (desktop and mobile web) inventory
Thought Leadership
April 18, 2018
Can Ad Tech Capture the Next $20 Billion in Video Spend?
Programmatic video represents an almost $20 billion opportunity, but buyers and sellers face challenges in reaching that high mark.
Thought Leadership
April 18, 2018
Building Brand Safety and Trust
We understand why marketers worry about brand safety. Here’s how we’re building trust with the partners who rely on us.
Thought Leadership
March 12, 2018
5 tips to succeed with Private Marketplaces
Here's how publishers can think critically about their open and Private Marketplace inventory and better delineate the unique value their PMPs bring to buyers
Thought Leadership
January 31, 2018
Video Here, There, and Everywhere
Which screens are next? We’ve identified six important trends that every digital advertiser should pay attention to in 2018.
Press Releases
December 19, 2017
Rubicon Project Experiences Significant Growth in Video Business Throughout 2017
Rubicon Project’s video business outpaced market growth by 180% year-over-year
Thought Leadership
October 20, 2017
5 reasons why brands should spend in mobile games
Thinking about exploring mobile gaming inventory? Consider these tips before you buy
Press Releases
February 27, 2017
Rubicon Project Names Video Veteran to Product Leadership Team
Former Google and OpenX Product Leader Khoi Nguyen Named Vice President of Product Management for Video
Press Releases
February 6, 2017
Rubicon Project and Integral Ad Science Partner to Deliver Placement-Level Viewability Scores for Video and Display Advertising
Scores Are Provided for Individual Ad Placements and Delivered Within the Bidstream, Helping Buyers in the Rubicon Project Marketplace Make More Informed Decisions
Press Releases
June 23, 2015
Rubicon Project Taps Moat As Preferred Buyer Video Viewability Partner
Partnership deepens analytics, viewability and performance insights to help advertisers better optimize their campaigns