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Wall Street Journal
Case Study
January 21, 2014
Here’s how the WSJ increased yield through first party data
We helped America’s largest newspaper develop its automated advertising strategy to maximize yield
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Auction Mechanics: Let’s talk about Header Bidding
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Header Bidding’s Impact on User Identity
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The Move to Server-Side Header Bidding
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Record Video Growth for Rubicon Project In First Half of 2018 Driven by Private Marketplace Deals
LATEST
In The News
February 14, 2019
Auction Mechanics: Let's talk about Header Bidding
...
Technology
February 14, 2019
Prebid header bidding: real-time updates
Stay up-to-date with the latest updates on Prebid header bidding from Rubicon Project...
Thought Leadership
February 13, 2019
Pragmatic Programmatic: Brand safety
In this episode John Clyman, VP Engineering, Marketplace Quality and Security, talks about ...
Thought Leadership
February 11, 2019
Header Bidding’s Impact on User Identity
In part one of this video series, VP of Product Management, Garrett McGrath, walks us through ...