Participants on the Magnite platforms—i.e., the buyers and sellers that transact over our platforms, as well as the publishers, advertisers, and advertising agencies that ultimately sell inventory or place ads using our platforms—all share an interest in ensuring the quality of ads served. These Ad Quality Guidelines (these “Guidelines”) describe our ad quality standards and provide guidance on the content and behavior of ads permitted through our platforms. Please review these Guidelines carefully. Magnite may, at its discretion, update these Guidelines at any time—it is your responsibility to ensure that you adhere to these Guidelines, including any updates hereto. If you have any questions about these Guidelines, please contact your Magnite account manager.
These Guidelines are not an exhaustive list of prohibitions, but rather represent platform principles – Magnite reserves the right to reject, suspend, or remove from its platforms any ad in its sole discretion, regardless of whether a basis for removal is listed here. These Guidelines do not limit Magnite’s discretion in any way.
Ads that do not meet the standards set forth in these Guidelines may be subject to, at Magnite’s discretion, platform-wide blocks, and buyers providing such ads may also be prohibited from purchasing ad inventory on the Magnite platforms. Buyers that repeatedly violate these Guidelines may have their platform access restricted. Buyers that purchase or place ads on behalf of their own affiliates or customers must ensure that the ads they purchase or place comply with these Guidelines.
Magnite maintains the right but not the obligation to review and approve all ads prior to the delivery to the inventory and to monitor the inventory for ad quality. Ultimately, though, it the responsibility of each buyer (including the end advertisers or agencies that purchase through any individual buyer) to ensure compliance with these Guidelines.
Legal & Regulatory Compliance Requirements
Ad & Landing Page Behavior Requirements
LANDING PAGE BEHAVIOR:
Ad & Landing Page Content Requirements
Ads and ad landing pages must not include or contain:
Bid Response Requirements
Buyers must comply with all applicable federal and state laws regarding political advertising, including obligations with respect to ensuring required disclosures regarding the source of political advertisements and maintaining certain archives.
All buyers purchasing inventory for the display of political ads through the Magnite platforms will be obligated to include a DAA Political Ad or similar icon within those advertisements, which link to information regarding the political advertiser’s name, contact information, contribution records, and other disclosures required by applicable state law.
Political ads and political ad landing pages must not include or contain:
Sellers may designate some of their media as directed to or otherwise frequented by minors in one of two regulatory fields transmitted in our bid requests: coppa and regs.ext.s22580. Please note that the regs.coppa field is set by the publisher to note that an impression falls within the scope of the U.S. Children’s Online Privacy Protection Act.
Similarly, the regs.ext.s22580 field is set by the publisher to note that an impression falls within the scope of California Business and Professions Code Section 22580. You are responsible for ensuring that you comply with these laws, to the extent applicable.
Take Down Policy
If a seller raises a concern about an undesired and/or malicious ad serving on their media, or a buyer raises a concern about an ad serving against undesired and/or malicious content, they can contact Magnite via firstname.lastname@example.org. Once notified, Magnite will initiate an investigation into the complaint within 24 hours and make commercially reasonable effort to take down the ad, either by internal actions or by contacting the applicable DSP, if necessary.