Maintaining the quality of inventory available for sale through the Magnite platforms is critical for Magnite to be able to protect its buyer and seller partners and ensure that all parties are compensated fairly for any transaction over the Magnite platforms. In order to protect this marketplace, sellers making inventory available over the Magnite platforms (including publishers, networks, cooperatives, exchanges, or any other sources of advertising inventory) are required to adhere to these Inventory Quality Guidelines (the “Guidelines”). Please review these Guidelines carefully, and note that Magnite may, in its sole discretion, update these Guidelines at any time–it is your responsibility to ensure that you adhere to these Guidelines including any updates hereto. If you have any questions about these Guidelines, please contact your Magnite account manager.
These Guidelines apply to all channels of advertising inventory and all types of media. If you fail to abide by these Guidelines, Magnite reserves the right to suspend or terminate your access to the Magnite platforms. Please note that these Guidelines are not an exhaustive list of prohibitions, but rather represent platform principles – Magnite reserves the right to reject, suspend, or remove from its platforms any inventory in its sole discretion, regardless of whether a basis for removal is listed here. These Guidelines do not limit Magnite’s discretion in any way.
Intellectual Property Infringement
You must not make inventory available over the Magnite platforms on any media that includes content for which you lack the legal right or authority to make available. Additionally, you must not make available inventory on any media that includes any material that infringes, or otherwise enables or facilitates the infringement of the intellectual property rights of any third party (including rights conferred or otherwise protected by patents, copyrights, trademarks, or trade secrets).
Inventory Authorization and Representation
For inventory covered by published ads.txt or app-ads.txt files, you may send us requests only if your Magnite-assigned publisher account ID is listed in the respective file.
All information you provide in connection with the Magnite platforms must be correct and complete, including any descriptions of the characteristics of the inventory and related data, and may not be misrepresented in any way. Without limitation, this means inventory attributes, including referring URLs, app store identification data (which includes but is not limited to app bundles, app names, store IDs, and store URLs), ad formats, positions, placements, and sizes, client characteristics (IP addresses, user agents, device IDs, geolocation data), and Payment ID (pchain) or Supply Chain Object (schain) data, must be correct in ad requests you send to our platforms. (However, masking low-order bits of IP addresses, restricting precision of geolocation information, or other redaction as strictly necessary to prevent the transmission of PII is acceptable.) You may not omit any mandatory information.
You may not engage in bid jamming or ad-call request looping. That is, you may only send us a single ad request via a given integration for any particular unique impression opportunity on a given placement and ad size. For example, if we do not fill a particular request, you may not then issue a subsequent request with the same characteristics.
You may not make inventory available that is purchased by you through any advertising exchanges not expressly approved by the Magnite.
Video inventory must represent linear video placements or authorized and properly declared formats such as outstream. In-banner video is never acceptable.
Any impression made available for sale on the Magnite platforms must result from human activity. For example, you must not make any inventory available on the Magnite platforms:
If your inventory is located in or on an application (including a mobile application), you must not: (a) substantially overwrite the ad placements on any third party media via such application; and (b) rearrange the content of any third party media via such application.
You must not make available any inventory on media that contains, displays, promotes, includes, or consists of any of the following:
Without Magnite’s prior express consent, you must not make available, any inventory that contains, displays, promotes, includes, or consists of the following:
You may not sell inventory located on or injected onto other content via plugins, toolbars, application extensions, VPNs, or proxies, or on a website or in an application that derives its inventory from these types of sources. Any such injection of advertising onto another site’s content is expressly prohibited.
Placements must comply with the Better Ads Standards, and sites or apps may not engage in any of the “least preferred ad experiences” as identified by the Coalition for Better Ads.
The above content guidelines are not an exhaustive list–Magnite may reject any individual media on which ad inventory is being sold.
Take Down Policy
If a seller raises a concern about an undesired and/or malicious ad serving on their media, or a buyer raises a concern about an ad serving against undesired and/or malicious content, they can contact Magnite via firstname.lastname@example.org. Once notified, Magnite will initiate an investigation into the complaint within 24 hours and make commercially reasonable effort to take down the ad, either by internal actions or by contacting the applicable DSP, if necessary.