Maintaining the quality of inventory available for sale through the Rubicon Project platform is critical for Rubicon Project to be able to protect its buyer and seller partners and ensure that all parties are compensated fairly for any transaction over the Rubicon Project platform. In order to protect this marketplace, sellers making inventory available over the Rubicon Project platform (including publishers, networks, cooperatives, exchanges, or any other sources of advertising inventory) are required to adhere to these Inventory Quality Guidelines (the “Guidelines”). Please review these Guidelines carefully, and note that Rubicon Project may, in its sole discretion, update these Guidelines at any time–it is your responsibility to ensure that you adhere to these Guidelines including any updates hereto. If you have any questions about these Guidelines, please contact your Rubicon Project account manager.
These Guidelines apply to all channels of advertising inventory and all types of media, including display, mobile, native, and video. If you fail to abide by these Guidelines, Rubicon Project reserves the right to suspend or terminate your access to the Rubicon Project platform. Please note that these Guidelines are not an exhaustive list of prohibitions, but rather represent platform principles–Rubicon Project reserves the right to reject, suspend, or remove from its platform any inventory in its sole discretion, regardless of whether a basis for removal is listed here. These Guidelines do not limit Rubicon Project’s discretion in any way.
Intellectual Property Infringement
You must not make available over the Rubicon Project platform inventory on any media that includes content for which you lack the legal right or authority to make available. Additionally, you must not make available inventory on any media that includes any material that infringes, or otherwise enables or facilitates the infringement of the intellectual property rights of any third party (including rights conferred or otherwise protected by patents, copyrights, trademarks, or trade secrets).
Inventory Authorization and Representation
For inventory covered by published ads.txt or app-ads.txt files, you may send us requests only if your Rubicon Project account ID is listed in the respective file.
All inventory you send us must be completely and accurately described, and may not be misrepresented in any way. Without limitation, this means inventory attributes, including referring URLs, app bundles or IDs, ad formats and sizes, client characteristics (IP addresses, user agents, device IDs, geolocation data), and Payment ID or pchain data, must be correct in ad requests you send to our platform. (However, zeroing out the last octet of client IP addresses, restricting precision of geolocation information, or other redaction as strictly necessary to prevent the transmission of PII is acceptable.) You may not omit any mandatory information.
You may not engage in bid jamming. That is, you may only send us a single ad request via a given integration for any particular impression opportunity on a given placement and ad size. For example, if we do not fill a particular request, you may not then issue a subsequent request with the same fundamental characteristics except for the price floor.
Video inventory must represent linear video placements or authorized and properly declared formats such as outstream units. In-banner video is never acceptable.
Any impression made available for sale on the Rubicon Project platform must result from human activity. For example, you must not make available any inventory on the Rubicon Project platform:
If your inventory is located in or on an application (including a mobile application), you must not: (a) substantially overwrite the ad placements on any third party media via such application; and (b) rearrange the content of any third party media via such application.
You must not make available any inventory on media that contains, displays, promotes, includes, or consists of any of the following:
Without Rubicon Project’s prior express consent, you must not make available, any inventory that contains, displays, promotes, includes, or consists of the following:
You may not sell inventory located on or injected onto other content via plugins, toolbars, application extensions, VPNs, or proxies, or on a website that derives its inventory from these types of sources. Any such injection of advertising onto another site’s content is expressly prohibited.
Placements must comply with the Better Ads Standards, and sites or apps may not engage in any of the “least preferred ad experiences” as identified by the Coalition for Better Ads.
The above content guidelines are not an exhaustive list–Rubicon Project may reject any individual media on which ad inventory is being sold.
Take Down Policy
If a seller raises a concern about an undesired and/or malicious ad serving on their media, or a buyer raises a concern about an ad serving against undesired and/or malicious content, they can contact Rubicon Project via email@example.com. Once notified, Rubicon Project will initiate an investigation into the complaint within 24 hours and make commercially reasonable effort to take down the ad, either by internal actions or by contacting the applicable DSP, if necessary.